Quantcast

geo-targeting Articles

Twitter May Be Prepping Tighter Geo-Targeted Ads Twitter May Be Prepping Tighter Geo-Targeted Ads

Twitter currently allows marketers who send out promoted tweets to target users based on their interests, gender, device, and even keywords. Twitter also has some form of geo-targeting – but it’s not too specific. Twitter only lets promoted tweeters target …

MapQuest Open Roll-out Rolls On

MapQuest’s embrace of user-generated content from a topographical perspective continues with the release of additional editions of MapQuest Open.

By aggregating its data from the OpenStreetMap service, MapQuest Open allows users to interact with their applicable map, which would, according to MapQuest’s blog entry, “indicate rapid change in geographic locations, points of interest and routing.”

Businesses Benefit as Customers Share Current Locations
· 5

Is the world really ready for geo-location? That’s a question that a lot of companies are answering with a resounding "yes." The rise of smartphones has led to a variety of businesses looking to cash in on your whereabouts. Smartphone users have their devices on them all day long, wherever they go. Naturally, these companies can find ways to capitalize on this.

eBay Previews Possible Geotargeting Feature for Sellers

As you may know, Black Friday is a pretty popular day for online shopping as well as offline. With that in mind, it is no surprise that a lot of people turned to eBay to find deals and work on their holiday gift buying.

Geo-Targeting for Google with Webmaster Tools
· 4

Google’s Matt Cutts has posted a new video talking about how Google deals with geographic targeting. This is a subject he has tackled on more than one occasion in the past, but in this latest one, he is elaborating on it a bit more, and explains that Google is looking more and more at this stuff as time goes on.

Geography Not Too Valuable in PPC Bid Management
· 1

A study that the Rimm-Kaufman Group began in early August set out to find out if certain regions and specific zip codes play significant roles in paid search conversions. The thinking was that low-population areas with fewer brick and mortar stores are usually more successful for catalogs, so perhaps the same would be true with paid search.

Yahoo Gives Ads More Targeting Options
· 1

Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.