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Your Grandma Isn’t the Only Grandma on Facebook

Your Grandma Isn’t the Only Grandma on Facebook

By Josh Wolford June 8, 2012

Sure, to the younger users who poke fun at their grandparents (and parents, in some cases) for their often confusing interactions and general lack of understanding, it may seem like Facebook is no country for old (wo)men. As Facebook continues …

U.S. Online Retail Set For Double-Digit Growth

Online retail in both the U.S. and Western Europe is set for a strong period of double-digit growth over the next five years, according to new forecasts by Forrester Research.

U.S. online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting 114 billion by 2014.

IT Spending Set For Global Rebound In 2010
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After a challenging 2009, the technology sector will see a recovery in 2010 as businesses and governments in the U.S. and around the globe begin spending again on information technology, according to a new report by Forrester Research.

After declining 8.2 percent in 2009, U.S. IT spending will grow 6.6 percent in 2010 to $568 billion. Global IT spending, which fell 8.9 percent last year, will increase 8.1 percent in 2010 to more than $1.6 trillion. Software and computer hardware will see the most growth.

Online Retailers To Have Better Holiday Season
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Overall retail sales are expected to show no gain this holiday shopping season, while online retail sales in the U.S. will reach $44.7 billion during the holiday season, an eight percent increase over last year, according to a new report by Forrester Research.

The growth rate represents an increase from 2008, when, on the heels of the global financial crisis, online holiday retail sales in the U.S. grew just five percent. Forrester defines the holiday shopping season as months of November and December.

Email Marketing in a Mobile, Social Media World
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It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

Forrester Records Big Rise In Social Networking

Conversations about how particular social networks may fail aren’t at all rare, but social networking as a whole is doing undeniably well.  A fresh report from Forrester Research indicates that the number of people who visit a network at least once a month has about doubled in the last two years.

Global Online Population To Hit 2 Billion
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The number of people online globally is set to grow more than 45 percent to 2.2 billion users over the next five years, according to a new report from Forrester Research.

Asia will account for 43 percent of the world’s online population by 2013, with 17 percent residing in China.

Growth rates in the U.S., Western Europe, and nations in Asia Pacific such as Australia, Japan, and South Korea will slow to between 1 percent and 3 percent.

Forrester: Interactive Marketing Spend To Double By 2014
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People who specialize in interactive marketing hardly have to worry about whether the recession has damaged their industry, according to new data from Forrester Research.  Indeed, it looks like the field of interactive marketing is set to thrive, even as offline aspects may be de-emphasized.

Online Retailers Seek To Improve The Checkout Process
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The majority of online retailers (79%) say improving the checkout process is one of their top priorities for the remainder of the year, according to a new Forrester Research report.

U.S. IT Spending Set For Rebound

Growth in U.S. IT spending is expected to rebound in the fourth quarter of 2009, and 2010 is on track to bring a revival of IT buying in other markets as well, according to an updated forecast by Forrester Research.

Global spending on IT services by businesses and governments in 2009 are projected to decline by 10.6 percent, compared with a 3 percent decrease previously projected at the beginning of the year by Forrester.

Email Marketing on the Rise
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New research suggests that email marketing in the US will reach $2 billion by 2014. This isn’t exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it’s looking good for the industry nonetheless.

Online Retailers Optimistic About Sales
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The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual Shop.org study conducted by Forrester Research.

Marketers Turning To Social Media
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The recession might have some people wandering through children’s sandboxes with metal detectors, but it hasn’t made marketers leery of social media.  Instead, more than half of the marketers who responded to a Forrester Research study intend to increase their social media efforts if the recession continues.

Bloggers Battle Over Sponsored Conversations
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A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest.

People Don’t Trust Your Blog

Forrester Research has released a report (you must fill out a form to get it) that details how much people trust different information sources. At the top of the list is email from people they know. At the bottom are company blogs. This is precisely why company blogs should be treated more like emails to friends.

Continued Growth For Online Advertising
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Online advertising will continue to grow despite economic woes according to the latest analysis from eMarketer.

The majority of analyst firms expect to see spending growth for online advertising to continue to show double-digit increases in 2008 and 2009.

More Holiday Shoppers To Go Online To Save

U.S. online retail sales this holiday season will reach $44 billion, a 12 percent increase over last year and the slowest growth rate to date, according to Forrester Research.

Consumers are pessimistic about the state of the economy but they still have a significant interest in the ability of the Internet to save them money. Forty-eight percent of consumers, compared with 41 percent in 2007, said they can find the best values and deals online.