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Online Retailers To Have Better Holiday Season

Overall retail sales are expected to show no gain this holiday shopping season, while online retail sales in the U.S. will reach $44.7 billion during the holiday season, an eight percent increase over last year, according to a new report by Forrester Research. The growth rate represents an increase from 2008, when, on the heels of the global financial crisis, online holiday retail sales in the U.S. grew just five percent. Forrester defines the holiday shopping season as months of November and December.

Email Marketing in a Mobile, Social Media World

It is an interesting time for email marketing right now. Though it is still a quite effective medium for marketers, there are many challenges to deal with. This was the subject of a session moderated by David Daniels of Forrester Research at the Shop.org summit in Las Vegas this week.

Forrester Records Big Rise In Social Networking

Conversations about how particular social networks may fail aren't at all rare, but social networking as a whole is doing undeniably well.  A fresh report from Forrester Research indicates that the number of people who visit a network at least once a month has about doubled in the last two years.

Global Online Population To Hit 2 Billion

The number of people online globally is set to grow more than 45 percent to 2.2 billion users over the next five years, according to a new report from Forrester Research. Asia will account for 43 percent of the world's online population by 2013, with 17 percent residing in China. Growth rates in the U.S., Western Europe, and nations in Asia Pacific such as Australia, Japan, and South Korea will slow to between 1 percent and 3 percent.

Forrester: Interactive Marketing Spend To Double By 2014

People who specialize in interactive marketing hardly have to worry about whether the recession has damaged their industry, according to new data from Forrester Research.  Indeed, it looks like the field of interactive marketing is set to thrive, even as offline aspects may be de-emphasized.

Online Retailers Seek To Improve The Checkout Process

The majority of online retailers (79%) say improving the checkout process is one of their top priorities for the remainder of the year, according to a new Forrester Research report.

U.S. IT Spending Set For Rebound

Growth in U.S. IT spending is expected to rebound in the fourth quarter of 2009, and 2010 is on track to bring a revival of IT buying in other markets as well, according to an updated forecast by Forrester Research. Global spending on IT services by businesses and governments in 2009 are projected to decline by 10.6 percent, compared with a 3 percent decrease previously projected at the beginning of the year by Forrester.

Email Marketing on the Rise

New research suggests that email marketing in the US will reach $2 billion by 2014. This isn't exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it's looking good for the industry nonetheless.

Online Retailers Optimistic About Sales

The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual Shop.org study conducted by Forrester Research.

Marketers Turning To Social Media

The recession might have some people wandering through children's sandboxes with metal detectors, but it hasn't made marketers leery of social media.  Instead, more than half of the marketers who responded to a Forrester Research study intend to increase their social media efforts if the recession continues.