All Posts Tagged Tag: ‘Flurry’

Yahoo Gives Developers New Video App Install Ads

Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote their apps across Yahoo apps and thousands of others on the Yahoo network while using the enhanced audience targeting of …

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Yahoo Launches Mobile Developer Suite

Yahoo kicked off its first Mobile Developer Conference on Thursday, introducing a new mobile developer suite. “Designed to help developers understand, measure, advertise, monetize, and enhance their apps, the suite includes five new products, including Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse,” a spokesperson for Yahoo tells WebProNews. “The Mobile Developer …

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Yahoo Research Looks At Mobile App Use During Super Bowl

Yahoo’s Flurry released some interesting findings about app usage during the Super Bowl. There was a whole lot of messaging going on. “Super Bowl XLIX had some majorly buzzy moments – from a throwback performance from Missy Elliott to a dubious final call from the Seahawks – and it showed in how consumers interacted with their smartphones,” a spokesperson for …

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Yahoo To Announce New Ad Platform For Flurry [Report]

Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past few months, the company has been aggressively hiring for its mobile ads team ahead of a planned revamp of its …

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Flurry Looks At What Mobile Devices People Gifted

Yahoo’s Flurry released some new research on mobile device and app activation from Christmas Day, giving us a look into what devices were gifted this year. Apple accounted for 51% of the new activations worldwide recognized by Flurry in the week leading up to and including Christmas Day (Dec. 19-25). On Christmas Day in the U.S., Flurry tracked 2.5x the …

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Yahoo Announces First Developer Conference

Yahoo just announced its first developer conference, which will take place on February 19 in San Francisco. Unsurprisingly, like the company itself, the conference will focus on mobile. It’s actually called the Yahoo Mobile Developer Conference. “Yahoo is renewing its focus on mobile app developers with this one-day event that will provide them with insights, guidance and solutions to navigate …

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People Are Now More Glued to Their Phones Than the TV

Mobile devices have, for the first time, overtaken television in the fight for our eyeballs. According to a report from Flurry, using data from comScore and the US Bureau of Labor Statistics, Americans now spend 177 minutes per day, on average, on their mobile devices. That’s nine minutes more on average than they spend watching TV. Compare that to the …

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Yahoo’ s Acquisition Of Flurry Is Now Complete

Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to create inspiring and entertaining mobile experiences,” Yahoo said. “We believe the deal benefits customers of both Flurry and Yahoo. Yahoo …

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Yahoo Buys Mobile Analytics Firm Flurry

Yahoo announced that it has reached a definitive agreement to acquire mobile analytics firm Flurry. The company says it will use the acquisition to help it build and support mobile apps and monetization solutions. Flurry has been around since 2008, has accumulated 170,000 developers, and sees app activity from 1.4 billion devices. It also sees 5.5 billion app sessions each …

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Mobile Apps Are Becoming as Popular as TV

According to mobile analytics company Flurry, you guys are buried in your devices – all the time. In fact, the time when mobile apps become the predominant form of media entertainment could be sooner rather than later. According to Flurry, the amount of time U.S. consumers spent inside mobile apps in December 2012 beat the amount of time spent in …

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Madonna’s Super Bowl Halftime Show Glued People To The Screen

Mobile apps analytics and advertising company Flurry tracked mobile app usage across various stages of the Super Bowl. What they found was that there was one particular segment that had people glued to their televisions. Flurry began the study with the belief that the “second screen” (a mobile device, the “first screen” being the TV) is still “largely more disruptive …

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Record 1 Billion iOS, Android Apps Downloaded Last Week

People didn’t waste any time getting acquainted with their new iOS and Android devices that they received Christmas last month: following the largest amount of device activations for a single day on Christmas Day, people spent the following week filling up their new devices with tons of apps. Flurry reports that people didn’t just tip-toe into the mobile app waters, …

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