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Facebook Said To Be Readying Anonymity App Facebook Said To Be Readying Anonymity App

Facebook is said to be preparing a new standalone app that will enable users to communicate with one another anonymously, apparently not unlike apps of the moment Whisper and Secret. This comes from The New York Times, which cites two …

Facebook Launches Audience Network Facebook Launches Audience Network

Facebook introduced the Audience Network at its f8 developer conference in April. This is its new mobile ad network, which lets mobile apps monetize through Facebook’s 1.5 million active advertisers. The network is now “open for business,” as the company …

Facebook Messenger Payment Feature Spotted Facebook Messenger Payment Feature Spotted

We’ve heard for months that Facebook Messenger would be getting a payments feature eventually. Now it would appear that such a thing is closer than ever. TechCrunch points to screenshots taken by Stanford student Andrew Aude using iOS app tool …

Facebook WhatsApp Deal Is Officially Done Facebook WhatsApp Deal Is Officially Done

Facebook announced in February that it would be acquiring WhatsApp for $19 billion pending regulatory approval. All necessary approvals have been granted, and roughly eight months later, the deal is now done. Last week, the deal cleared the big EU …

Facebook Talks About Its Intolerance For Spam Facebook Talks About Its Intolerance For Spam

Facebook revealed on Friday that it has obtained nearly $2 billion in legal judgments against spammers, and talked extensively about how it won’t put up with fake likes and other spam on its network. The company says it’s honoring Cyber …

Facebook Kicks Off FbStart Tour, Offers More To Startups Facebook Kicks Off FbStart Tour, Offers More To Startups

At its f8 developer conference in April, Facebook launched FbStart, a program aimed at supporting startups by offering them thousands of dollars worth of tools and services to help them get their apps to take off. The company opened up …

Facebook/WhatsApp Deal Officially Gets EU Blessing Facebook/WhatsApp Deal Officially Gets EU Blessing

Reuters reported last week that Facebook was set to win unconditional EU approval on its acquisition of WhatsApp for $19 billion, which the company announced in February. On Friday, the EU made it official. Commission Vice President in charge of …

Facebook May Soon Wade into Healthcare Facebook May Soon Wade into Healthcare

When I say preventative care applications and health support communities, you say … Facebook? Facebook, eternal tracker of all things you, is planning a move into the healthcare realm. That’s the word from Reuters, who quotes the omnipresent “people familiar …

Facebook Changes Its Research Approach After Controversial Experiment Facebook Changes Its Research Approach After Controversial Experiment

You’ll probably recall the controversy Facebook found itself in a few months ago when it was discovered that an experiment it conducted a couple years ago manipulated people’s emotions by showing them different types of content in the News Feed. …

Facebook Launches Mobile Like Button For All Android, iOS Developers Facebook Launches Mobile Like Button For All Android, iOS Developers

Earlier this year at its f8 developer conference, Facebook announced the mobile Like button for apps. At first it was only available in preview for some iOS developers, but on Thursday, the company announced it’s now available to all iOS …

Twilight Is Back, and Coming to a … Facebook Near You Twilight Is Back, and Coming to a … Facebook Near You

Twilight isn’t dead, y’all. Like its sparkly subject matter, the series lives eternal – and will be coming to a Facebook news feed near you. Lionsgate has partnered with Facebook, the non-profit Women In Film, and crowdsourcing platform Tongal to …

Marin Software Partners With Facebook’s Atlas Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it …

Kenshoo Partners With Atlas For Search Marketing Reporting Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement …

Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for …

Facebook Buy Button Is Powered By Stripe Facebook Buy Button Is Powered By Stripe

Facebook unveiled its Buy button in July. While still in the testing phase, the feature enables businesses to sell goods and services directly from Page posts and ads. Users can simply click and buy right from a Facebook update. Re/code …

Facebook Reportedly Gets EU Approval On WhatsApp Deal Facebook Reportedly Gets EU Approval On WhatsApp Deal

Facebook announced its intent to purchase WhatsApp for $19 billion in February. The deal is still pending the necessary regulatory approvals, but according to a report from Reuters, it’s getting approval from the EU. The report cites two people familiar …

Everything Facebook Has Said Over The Past Year About News Feed Ranking Everything Facebook Has Said Over The Past Year About News Feed Ranking

You’ve probably noticed that the organic reach of your Facebook Page posts has declined significantly over the past year or so. Probably not coincidentally, Facebook has been running a series of “News Feed FYI” announcements since August of 2013. While …

Facebook Monthly Fee Hoax Resurfaces, Is Still Incredibly Stupid Facebook Monthly Fee Hoax Resurfaces, Is Still Incredibly Stupid

“Facebook is a free site and will never require that you pay to continue using the site.” You may not trust Facebook all of the time, but you should trust them on this. Facebook’s business model does not and will …

Yet More Facebook News Feed Changes Announced Yet More Facebook News Feed Changes Announced

Facebook has been announcing a lot of changes to the News Feed lately, and on Thursday, the company announced a couple more related to trending topics, likes, and comments. The first change relates to how Facebook factors in trending topics. …

Instagram Ads Are Jumping Across the Pond Very Soon Instagram Ads Are Jumping Across the Pond Very Soon

As promised, Instagram is on the verge of taking its ad product global. In June, the company said that later in 2014 it would begin to introduce ads in Canada, the United Kingdom, and Australia. Now, it appears they’re about …

Facebook Upgrades Analytics For App Developers Facebook Upgrades Analytics For App Developers

Facebook announced the launch of some new analytics features for app developers aimed at improving performance measurement and better tracking user retention. For one, they’ve added “label cohorts,” which let you categorize groups of people who use your app, and …