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All Posts Tagged Tag: ‘Facebook’

Facebook’s Security Head Calls for the Death of Flash

Facebook’s Security Head Calls for the Death of Flash

In 2010, Steve Jobs famously tore down Adobe Flash. Facebook’s new Chief Security Officer wants Flash to die. “It is time for Adobe to announce the end-of-life date for Flash and to ask the browsers to set killbits on the same day,” said Alex Stamos in a recent tweet. “Even if 18 months from now, one set date is the …

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Facebook’s Real Name Policy Compelled a Woman to Change Her Name to Jemmaroid Von Laalaa

Facebook’s Real Name Policy Compelled a Woman to Change Her Name to Jemmaroid Von Laalaa

Facebook’s “real name policy”, as it’s been called, is frustrating to a lot of people. Facebook has long required its users to use their real names on the site, and this has been controversial for many years – but a few recent incidents have served to shine a brighter light on things. Now we’ve reached the point where people are …

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Facebook Just Gave Pages a Path to Better Visibility

Facebook Just Gave Pages a Path to Better Visibility

For all intents and purposes, Facebook just gave users more control over what they see in the news feed than ever before. And with it, a pathway (albeit a tough one) for pages to reclaim some post visibility. For weeks now, Facebook’s been testing a feature that lets users pick and choose which friends and pages they most definitely want …

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Here’s How Facebook Just Redefined Cost Per Click

Here’s How Facebook Just Redefined Cost Per Click

Facebook is changing how it measures cost per click (CPC) for advertisers. This comes as part of its latest Ads API release. From now on, CPC will only account for what Facebook calls “link clicks,” which are clicks related to certain ad objectives like: visiting another site, installing an app, or viewing a video on another site. This also includes …

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Facebook Puts Women Up Front with Icon Redesign

Facebook Puts Women Up Front with Icon Redesign

Facebook’s friend icons have just received a redesign – and there’s more to them than better haircuts. Yes, both the male and female silhouettes have had their day at the stylist, but the more important change comes from a slight tweak in how the icons are positioned. For the first time, the woman is now in front of the man. …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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This Ad Tool Just Won Facebook’s Innovation Competition

This Ad Tool Just Won Facebook’s Innovation Competition

Facebook announced the winners of its annual Innovation Competition aimed at recognizing Facebook Marketing Partners who have “developed new solutions to solve unique obstacles for advertisers in different verticals.” The top honor went to adMixt for its creation of self-serve ad tool Flightplan. The product combines dynamic product ads and local awareness ads to promote locally-available products to people when …

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This Feature Should Get People Watching A Lot More Video On Facebook

This Feature Should Get People Watching A Lot More Video On Facebook

Facebook is testing a new video feature, which would should help increase views on the desktop. It lets you pop a video out of your News Feed (or out of a Facebook Page) and continue watching while you scroll. Remember how awesome it was when YouTube finally started letting you continue watching videos on your mobile device while browsing the …

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Here’s Your Social Media Character/Word Count Cheat Sheet

Here’s Your Social Media Character/Word Count Cheat Sheet

Ever wonder if there’s a magic number for character counts on various social media platforms? How long is the perfect tweet, Facebook status update, or Google+ post? While character count is certainly just one variable when it comes to an effective communication, studies have shown that there are indeed sweet spots. Buffer and SumAll have an infographic out looking at …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Facebook Embraces Bing As App Links Partner

Facebook Embraces Bing As App Links Partner

Facebook announced App Links at its F8 conference last year. It’s an open protocol that enables developers to make deep app content linkable from other apps and services. One app can link to a piece of content from another app, and if the user has both apps installed on their device, that second app will open the content. App Links …

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Facebook ‘Today’s Games’ Feature Shows Sports Scores For Your Favorite Teams Alongside Your News Feed

Facebook ‘Today’s Games’ Feature Shows Sports Scores For Your Favorite Teams Alongside Your News Feed

Facebook appears to be testing a new feature that shows users the day’s sports scores for teams they’re interested in. The feature is labeled “Today’s Games” and appears near the top of the page between the section that displays events you’ve been invited to and Trending. Here, it’s showing me the Cincinnati Reds score because I like the team on …

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