All Posts Tagged Tag: ‘Facebook’

Facebook App Ads Get 2 New Formats

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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Facebook Is Requiring Minorities Be Considered for All Open Positions

Facebook Is Requiring Minorities Be Considered for All Open Positions

Facebook has a diversity problem. Facebook is far from the only company in the Valley with a diversity problem, but it exists nonetheless. When it comes to the company’s over 10,000 employees, the landscape is very white and very male. So, what’s Facebook doing about this? It’s in the process of instituting its own “Rooney Rule”. Established in 2003, the …

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Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook Ads Manager & Power Editor Get First Big Update Since Launch

Facebook announced some updates to its Ads Manager and Power Editor tools in what make up the first major changes to both since they launched. The company says they’ll make it easier for advertisers to buy, optimize, and manage their ad campaigns on Facebook. “We’ve been working closely with marketers and agencies of all sizes to understand what they need …

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Do More Posts On Social Media Get You More Followers?

Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized small businesses. They looked at major brands across various industries and came to the same conclusion throughout: posting more often …

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Facebook Might Give Users More Control over News Feed

Facebook Might Give Users More Control over News Feed

Facebook is still testing ways to let users prioritize particular friends and pages in their news feed – something that could be good news for all the pages out there that continue to suffer from reach issues. TechCrunch spotted a new test feature called ‘See First’ which allows users to designate certain people and pages to “see first” on top …

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Facebook Is Urging Users to Talk About Hot Topics

Facebook Is Urging Users to Talk About Hot Topics

Ever want to post something to Facebook but can’t think of anything to say? Do you crave inclusion in the social dialogue but often find yourself without anything to say? Wouldn’t it be easier for Facebook to just tell you what to talk about? Of course it would. And Facebook may be testing a way to force conversation about certain, …

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Facebook Releases Moments App To Help You Sync Photos With Your Friends

Facebook Releases Moments App To Help You Sync Photos With Your Friends

Facebook just announced a new standalone called Moments, which lets users share photos with friends privately. What it’s really about, however, is the syncing of photos with those of your friends. “Syncing photos with the Moments app is a private way to give photos to friends and get the photos you didn’t take,” explains product manager Will Ruben. “Moments groups …

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Facebook Is Rolling Out Another News Feed Algorithm Change

Facebook Is Rolling Out Another News Feed Algorithm Change

Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume that such a post is of interest. In other words, it’s not just about the liking, commenting, and sharing of …

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Facebook Page Plugin Gets New Features Including Call To Action Buttons

Earlier this year at its F8 developers conference, Facebook announced the Page plugin, which is replacing the LIke Box for websites. It’s a way for sites to embed and promote a Facebook Page, and enables site visitors to like or share the page directly from the website itself. The idea is that it can help you drive both engagement and …

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Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens up that functionality to thousands of Shopify merchants. While Shopify has been working with Facebook on this for the last …

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You Can Now Play a Game in Facebook Messenger

In March, Facebook launched what it called “Messenger Platform” and “Businesses on Messenger”, two initiatives that the company hopes will turn Messenger into more than just a simple messaging platform. Facebook now lets developers build apps for Messenger – the first slate of which let users quickly pull up GIFs, sound clips, videos, and more. Last month, reports indicated that …

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It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually growing faster than any other channel. That is according to some new research from BI Intelligence, which measured the impact …

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