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Should Photos Still Be Part of Your Facebook Strategy? Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that …

Facebook Now Offers Infinite Gender Options Facebook Now Offers Infinite Gender Options

Facebook has finally opened up the floodgates on gender options. Starting today, you can identify yourself however you wish. There are no limits on what you can type in as your gender – unless Facebook decides to moderate it after …

Facebook Steps Up Its Suicide Prevention Efforts Facebook Steps Up Its Suicide Prevention Efforts

Since 2011, Facebook has had a system in place for reporting suicidal content. Of course, Facebook’s advice if you encounter a direct threat on the site is to contact law enforcement – but you can also alert Facebook to the …

Is Facebook Secretly Listening to You to Target Ads? Is Facebook Secretly Listening to You to Target Ads?

Facebook knows you pretty well. In fact, I’d be willing to bet that Facebook knows more about what you like and how much you like it than many of your friends. Think about it. You’ve been dropping Facebook subtle and …

Lady Gaga Dominated Oscars Social Media Chatter

The most talked-about moment of Sunday night’s Academy Awards wasn’t an actual award announcement – it was a musical performance. Lady Gaga’s unanimously-praised performance of a Sound of Music medley garnered the most social media chatter during the broadcast – …

Sex Offender Wins £20,000 in Facebook Lawsuit Sex Offender Wins £20,000 in Facebook Lawsuit

A convicted sex offender has won a lawsuit against Facebook and the creator of a page after he sued the company for privacy violations and harassment. A high court in Belfast recently found Facebook and the operator of a page …

Reminder: Facebook Doesn’t Owe You Free Speech Reminder: Facebook Doesn’t Owe You Free Speech

If you said something really controversial, or created an incredibly offensive page on Facebook, what’s the worst that could happen? In other words, what is Facebook’s recourse? It could block your content. It could remove your page. It could suspend …

The Cops Have Your Lost Cocaine, Please Facebook Message Them to Get It Back

If you happened to drop your bag of cocaine inside the Super Dollar on West Virginia Avenue in Crewe, Virginia on Tuesday, then you’re in luck! The cops have it. Just shoot them a message on Facebook and the whole …

Facebook Is Making Virtual Reality Apps Facebook Is Making Virtual Reality Apps

For those who feel they aren’t already immersed in the world of Facebook, the company is working on making the service a reality. Well, a virtual reality. According to Facebook head of product Chris Cox, the company is already building …

Facebook Marketing Partners Program Takes Effect Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) program would become a new program called Facebook Marketing Partners, and that it would be restructuring things to make it easier to find partners based on specific needs. That all …

Facebook Releases New Product Ads Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices. “Product ads offer businesses a number of ways to highlight different products on Facebook,” the company says. …

Facebook Organic Reach Compared By Post Type Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic …

Study Looks At Top Brands For Customer Loyalty Study Looks At Top Brands For Customer Loyalty

New data has been released finding that WhatsApp, Facebook, Pandora, Netflix, and Google are the leading brands for customer loyalty in their respective categories (Instant Messaging, Social Networking, Online Music, Online VideoStreaming, and Search). This data comes from the Brand …

What Not To Do To Increase Facebook Organic Reach What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. …

Inherit Some Expensive Jewelry? Don’t Post It on Facebook Inherit Some Expensive Jewelry? Don’t Post It on Facebook

Since the beginning of the social media craze, police have been warning people that criminals use Facebook too, and they can stalk you just the same as a crazy ex-boyfriend. Sure, you think you’re being cute with your wooo-hooo, goin …

It’s Time to Choose Who Runs Your Facebook Account When You Die It’s Time to Choose Who Runs Your Facebook Account When You Die

What happens to your Facebook account when you die? – the only question more confusing than what happens to you after you die? There are really only two options for friends and family of a deceased individual. The first option, …

Facebook Gives Advertisers Relevance Scores For Their Ads Facebook Gives Advertisers Relevance Scores For Their Ads

Facebook announced that it will start showing relevance scores as a visible metric in its ads reporting tools. The social network has always used the metric to deliver ads to users, but it hasn’t made the scores visible to the …

Facebook Groups Get Buy/Sell Features Facebook Groups Get Buy/Sell Features

Back in December, Facebook was spotted testing a new “sell something” feature in Groups. This appeared as an option alongside “Write Post” and “Ask a Question” when you went to post in a Facebook group. While it looks a little …

Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called …

Yelp Buys Eat24 For $134 Million Yelp Buys Eat24 For $134 Million

Yelp just announced that it has acquired Eat24, the web and app-based online food ordering service that made headlines last year when it “broke up” with Facebook. The deal is valued at $134 million, consisting of stock and cash. The …

Facebook Brings Free, Basic Internet to India Facebook Brings Free, Basic Internet to India

Facebook has brought its internet.org app to India, giving free, basic internet access to people in six Indian states – Tamil Nadu, Mahararashtra, Andhra Pradesh, Gujarat, Kerala, and Telangana. The deal is a partnership with Reliance Communications. By “basic”, we’re …