All Posts Tagged Tag: ‘exacttarget’

Salesforce To Buy ExactTarget For $2.5 Billion

Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outstanding shares of ExactTarget at $33.75 per share, in cash. Salesforce says the acquisition will further its CRM platform goals and help it create a “world-class” marketing platform across email, social, mobile …

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