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Salesforce To Buy ExactTarget For $2.5 Billion Salesforce To Buy ExactTarget For $2.5 Billion

Salesforce announced on Tuesday that it has entered an agreement in which it will acquire ExactTarget for about $2.5 billion. Salesforce will commence a tender offer for all outstanding shares of ExactTarget at $33.75 per share, in cash. Salesforce says …

Consumers Want Brands To Interact With Facebook And Twitter
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Email, Facebook and Twitter may compete with each other for their share of marketing budgets, but consumers expect brands to interact with all three channels according to a new report by ExactTarget.

“Consumers don’t isolate their communications to email, Facebook or Twitter and expect brands to communicate consistently across the channels,” said Jeff Rohrs, principal, ExactTarget’s Marketing Research and Education Group.

Facebook Users Become Fans Of Brands For Discounts And Promotions

Nearly 40 percent (39%) of Facebook users who become fans of a brand do so to show their support of a company to their friends, according to new study by ExactTarget.

“Consumers use Facebook to interact with friends, be entertained and express themselves through their public affiliation with brands – factors that combine to create a potent viral marketing platform,” said Jeff Rohrs, principal, ExactTarget’s research and education group.

Twitter Users Have Big Impact On Brands
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Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target.

"Consumers active on Twitter are clearly the most influential online," said Morgan Stewart, principal, ExactTarget’s research and education group.

More Consumers Using Facebook And Twitter For Brand Engagement
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Nearly 40 percent of consumers visit Facebook and Twitter to supplement the news, information or deals they receive via email marketing, according to a new study by ExactTarget.

Email Not Just Alive, But Use Increasing
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ExactTarget released some new findings today about email use, finding that it is increasing, with social media and smartphones playing key roles.