WebProNews

Survey: 62% Prefer iPods to the Environment

The Shelton Group has released some interesting survey results showing that the majority of Americans would like to "go green," but not at the expense of their own convenience. It's not that the results are particularly surprising, but they are interesting in that they are broken down into what percentage of participants would be willing to give up what devices if they could help the environment.

Google Circles Back To CO2/Tea Issue

Four months ago, a report claimed that the act of performing two Google searches produced as much carbon dioxide as boiling a kettle of water.  Google wasted little time in disproving the idea.  Now, the search giant's returned to the concept and tossed out even more comparisons to show how "green" it is.

Google Talks Chemical Leak, Carbon Footprint

Google's trying quite hard to be a environmentally conscious company, and yesterday evening, its Green Energy Czar (yes, that's a real title) wrote a blog post listing some efforts.  Unfortunately for the search giant's image - and possibly for Mother Nature, too - a document released at about the same time revealed that the EPA's looking into an alleged chemical leak. 

How Much Energy is Consumed by a Google Search?

Times Online ran an article citing several studies about Internet use and the consumption of energy. Information used for this report suggested that Google searches are responsible for a large amount of CO2 emissions.  The article reads:

Amazon To Reduce Packaging Materials

Amazon.com announced Monday an initiative to reduce the amount of packaging materials some of its products are shipped in with the idea to make them easier for customers to open and to be better for the environment.

Google Observes Earth Hour, Gets Energy Issue Backward

Google could have promoted energy conservation by lighting up gigantic "save electricity" billboards.  Instead, in at least one country, the search giant has taken the equally unproductive path of turning its homepage black.

Ask, Dell Continue Energy-Saving Efforts

About three months ago, Ask joined a tree-planting program created by Dell to offset carbon emissions.  Those trees are presumably doing just fine.  The bigger piece of news relates to energy-efficient servers the two companies discussed, and those are also on track.

Social Networking & UGC in Today's Media Environment

From the Playboy perspective with Christie Hefner - that true brands represent attitude and a point of view, that can be moved from one product to another. It can play in different spaces.

The Find Launches Green Site

Shopping search engine thefind.com has launched a shopping search Web site for finding products from eco-friendly retailers and brands. The site is inclusive of products that are organic, created using ecologically conscious processes, or those offered by retailers who are committed to preserving the environment.

Ask, Dell Partner On Environment

Search engine Ask.com and Dell have partnered to protect the environment with custom energy efficient servers.