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New AdWords Editor Lets You Manage Upgraded Sitelinks

New AdWords Editor Lets You Manage Upgraded Sitelinks

By Chris Crum August 13, 2013 | 2 Comments

Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. …

Watch The Latest Webinars On Google’s Enhanced Campaigns Watch The Latest Webinars On Google’s Enhanced Campaigns
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Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and …

Google Releases Tutorial On Enhanced Campaigns Upgrade Center Google Releases Tutorial On Enhanced Campaigns Upgrade Center

Last week, Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords. It is in the process of rolling out. Today, Google released a tutorial for how to use the Upgrade Center ahead of the transition date. “In …

Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy

Since introducing Enhanced Campaigns earlier this year, Google has regularly been conducting webinars to help advertisers get acquainted with the changes, and to help them optimize their campaigns. Google has uploaded a new webinar specifically on optimizing mobile strategy: This …

Google Launches Enhanced Campaigns Upgrade Center Google Launches Enhanced Campaigns Upgrade Center
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Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together. In a blog post, Google explains how to use the …

Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers

Google announced social annotations and for enhanced campaigns and enhanced campaigns for mobile app advertisers today. Google announced enhanced campaigns earlier this year as the next evolutionary phase of AdWords. The move, which was designed to provide advertisers with the …

Learn More About Enhanced Campaigns On The Google Display Network Learn More About Enhanced Campaigns On The Google Display Network

Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. …

AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments

Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become available sometime in the middle of next month. “We think this may be useful if you’ve …

Who Has It Right On Enhanced Campaigns: Google Or Bing? Who Has It Right On Enhanced Campaigns: Google Or Bing?
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In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent …

Watch Google’s Latest Enhanced Campaigns Webinar Watch Google’s Latest Enhanced Campaigns Webinar

Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. This one specifically deals with Google Shopping and Enhanced Campaigns. Earlier this week, Google …

Google Enhanced Campaigns Get New ValueTrack Parameters Google Enhanced Campaigns Get New ValueTrack Parameters

Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company says these will help advertisers achieve specific conversion and ROI goals, and help ease the transition to …

Google Shopping Rolls Out In More Countries Google Shopping Rolls Out In More Countries
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Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these countries just began on …

Google Adds Enhanced Campaigns Support To DoubleClick Search Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

What Google’s Enhanced Campaigns Mean For Small Businesses What Google’s Enhanced Campaigns Mean For Small Businesses
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It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed a contextual ad agreement with Google, which will see Google display ads appear on …

AdWords Evolves For Enhanced Multi-Device Campaigns AdWords Evolves For Enhanced Multi-Device Campaigns

Google just announced the launch of enhanced campaigns for AdWords, which it says will help advertisers better manage their campaigns in a multi-device world. One key feature is bid adjustments to help advertisers manage bids across devices, locations, time of …