All Posts Tagged Tag: ‘Enhanced Campaigns’

New AdWords Editor Lets You Manage Upgraded Sitelinks

Google announced that the latest version of AdWords Editor is now available for download. This version supports upgraded sitelinks for enhanced campaigns. With the new version, available here, you can view and manage sitelinks and settings. This includes device preference. You can do so using the new “Sitelinks (upgraded)” tab. You can also add, edit or remove sitelinks at the …

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Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers

The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks. Are Enhanced Campaigns a step in the right direction for search advertising or do they make the experience worse? Let us know what you think in the comments. Google announced Enhanced Campaigns …

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Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new report can be accessed under Traffic Sources > Advertising > Adwords. From there, just click the Bid Adjustments link. “With …

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DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare them among device types. “Back in February, we introduced our upgrade tools as a faster, easier way to transition you …

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Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other things. The company notes that while CPCs typically increase during the Spring, seasonality can be ruled out as the sole …

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Watch The Latest Webinars On Google’s Enhanced Campaigns

Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and campaign management and strategies for upgrading. They combine for about 90 minutes of information. Earlier this week, Google revealed that …

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Google Releases Tutorial On Enhanced Campaigns Upgrade Center

Last week, Google announced the launch of the Enhanced Campaigns Upgrade Center for AdWords. It is in the process of rolling out. Today, Google released a tutorial for how to use the Upgrade Center ahead of the transition date. “In order to take advantage of the powerful bidding tools, smarter ads, and advanced reporting that come with enhanced campaigns, you …

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Latest Google Enhanced Campaigns Webinar Focuses On Mobile Strategy

Since introducing Enhanced Campaigns earlier this year, Google has regularly been conducting webinars to help advertisers get acquainted with the changes, and to help them optimize their campaigns. Google has uploaded a new webinar specifically on optimizing mobile strategy: This week, Google launched the Enhanced Campaigns upgrade center, which provides a tool to help you transition to the new campaigns …

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Google Launches Enhanced Campaigns Upgrade Center

Google announced the launch of a new upgrade center for upgrading AdWords accounts to Enhanced Campaigns today. The center lets advertisers upgrade several campaigns at once and merge them together. In a blog post, Google explains how to use the tool: There are two basic ways to use the upgrade center. 1. Bulk upgrade This option provides a fast way …

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Google Enhanced Campaigns Get Social Annotations, Availability For Mobile App Advertisers

Google announced social annotations and for enhanced campaigns and enhanced campaigns for mobile app advertisers today. Google announced enhanced campaigns earlier this year as the next evolutionary phase of AdWords. The move, which was designed to provide advertisers with the ability to manage bids across devices from a single campaign, has been a controversial one with some advertisers embracing it …

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Learn More About Enhanced Campaigns On The Google Display Network

Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. So if you haven’t gotten your feet wet yet, you may want to pay attention to the webinars on Enhanced …

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AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments

Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become available sometime in the middle of next month. “We think this may be useful if you’ve been operating large scale campaigns and found that your optimal bids for some keywords would require significantly different mobile bid …

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