All Posts Tagged Tag: ‘Email’

Email Marketing Considerations For Google Inbox

Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. Right now, it’s still only available by invitation, but eventually it’s going to be available to all. It remains to be seen whether or not one day it’s forced on Gmail users. It’s …

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How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate social media into your email marketing campaigns? What tactics to do you use specifically? Are you combining your social media …

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Email Subject Lines: Tips From The Pros

Email open rates have been on the rise, and the most important factor in getting opens is using effective subject lines. The importance of crafting a good subject line really can’t be overstated. Just think about your own email habits. How many emails do you get on any given day that you see, and quickly abandon any intention of opening? …

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What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in this climate, but have you ever considered what email users actually say they don’t like about mobile email? Doing so …

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What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn. Smartphones have only served to aid in the continued relevance of email as our primary …

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Yahoo Mail iPhone App Lets You Track Packages

Yahoo announced that the Yahoo Mail app on iOS will now let you track packages in the U.S. The app now includes package notifications with the latest release. The feature enables users to view and track shipped packages in the Yahoo Today section of the app. It works with packages from Amazon, eBay, Zappos, Target, Best Buy, and Macy’s.com, to …

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Email Named Most Important Tool For Work

Remember years ago when social media really started coming into its own, and people thought it might one day replace email? It didn’t take incredibly long to realize that would not be the case, especially when social networks like Facebook tried to launch its own email service (which didn’t really work out). Today it’s just as clear as ever that …

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Microsoft Acquires Email App Provider Acompli

Microsoft just announced it has acquired mobile email app provider Acompli, which currently has apps for both Android and iOS. Microsoft says the move is part of its effort to “help people accomplish more with their mobile devices,” an effort that also includes its recent launch of Office mobile apps. Rajesh Jha, Corporate Vice President of Microsoft Outlook and Office …

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IBM Verse Email Product Taps Into Company’s Analytics Tech

IBM announced the launch of a new social email product called IBM Verse. It uses IBM’s analytics technologies to “get to know you,” what you think is important, and key people and groups you interact with. “And in contrast to most freely available mail services, we don’t mine a user’s inbox to target advertising or monetize that data in other …

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Google Announces The New Gmail App

A couple weeks ago, we learned that Google would be releasing a new Gmail app for Android taking advantage of the material design concept the company has been touting with Lollipop. More interestingly, it was to support email accounts from other providers like Yahoo or Microsoft Outlook. Google has now officially announced the app. “As part of the new design, …

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Google Calendar Gets A Big Refresh On Mobile

Google introduced a new version of the Google Calendar mobile app. It’s available for Android now, and will hit iOS soon. Have a look. “It’s designed to be a helpful assistant, so you can spend less time managing your day, and more time enjoying it,” said product manager Ian Leader. “It takes a lot of work to stay on top …

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Can Google Revolutionize Email Again?

Ten years ago, Google revolutionized email with Gmail. It set the standard for webmail with a high capacity of free storage, its search-oriented interface, and conversational message view. It even pioneered the use of Ajax. Gmail was a huge deal when it came out, and is still incredibly popular. For Google, it was a homerun. Now, Google has announced a …

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