Quantcast

EDM Articles

Enterprise Decision Management and Managing Costs

While the primary focus of applying EDM to customer service should not be cost containment or reduction, there is still a role for EDM in managing costs. For instance:

EDM and Web 2.0

One of my favorite BI bloggers, Cyril Brookes, had an interesting post today – What Does Web 2.0 Really Mean for BI’s Future?.

Operational BI – An Oxymoron?

Amit Chembukar and Prasanna Keny of Tata Consulting wrote Trends in Operational BI in BI Review. It’s a nice article and they make some good points about the characteristics of the kinds of systems they discuss:

EDM and IT Operations

I saw an interesting article on DM Direct (DM Review‘s email newsletter) today – Leveraging Decision Automation in Database Administration.

Managing Your Ad Sales with EDM

A couple of days ago I came across this article – NBC Turns ‘Fresh Eyes’ to Its Ad Sales (subscription required). It talked about Michael Pilot joining NBC from GE to manage Ad sales without any prior media experience. Michael was hired in part it seems because he has been "focused on using statistical analysis of potential customers to figure out which are the best prospects". The article went on to say

Decision-making Speed Matters to Customers

1:1 magazine had a piece about the importance of speed in winning customer loyalty.

BI – Change Your Thinking

An article on the upcoming Gartner BI conference caught my eye.