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Dreamforce

Bridging The Sales and Marketing Divide Syndicate content

Marketo is one of the sponsors of salesforce.com's global User and Developer Conference, Dreamforce 2007. One of the first sessions was titled "Bridging the Sales and Marketing Divide", and not surprisingly, the focus was how to break down the barriers between Sales and Marketing by automating the lead development / lead nurturing process.
News Tags: marketing, sales, Dreamforce

DreamForce Keynote - Cisco CEO John Chambers Syndicate content

This week I am attending my very first Salesforce conference (DreamForce) and must admit it's one of the largest conferences I have ever been to. Apparently there are over 7,000 people attending this conference and the Moscone Conference Center is a perfect venue to accommodate that many attendees.