Salesforce opened its big Dreamforce conference on Tuesday with 160,000 registered attendees. The event kicked off with two major announcements from the company – SalesforceIQ and the Salesforce IoT Cloud.
Salesforce calls SalesforceIQ “the future of selling for every business.” That might be a bit much, but it is designed to help both large and small businesses.
“Powered by groundbreaking Relationship Intelligence technology, SalesforceIQ utilizes advanced data science to analyze company relationships with prospects, customers and partners, and surface insights to drive businesses forward,” the company says.
With the announcement comes the introduction of two SalesforceIQ products: SalesforceIQ for Small Business and SalesforceIQ for Sales Cloud’s iOS, Android, and Chrome apps. The former is obviously geared toward small businesses, helping them manage deals, accelerate pipelines, and guiding them through the sales process. SalesforceIQ for Sales Cloud sees relationship intelligence integrated into sales reps’ email.
SalesforceIQ for Small Business is generally available now in the U.S., Canada, and Australia. It will run you $25 per user per month.
SalesforceIQ for Sales Cloud is in beta and free to Sales Cloud users in English. Pricing will be announced when it becomes generally available early next year. It will also open up to additional languages.
Salesforce IoT Cloud
The Salesforce IoT Cloud connects “billions” of events from devices, sensors, apps, etc. from the Internet of Things to Salesforce to give businesses insights from these things so they can take the right actions for customers when they make sense.
As businesses are already struggling to make sense of the data they do have, it’s going to be increasingly important to understand customers as they use more and more connected-devices. Tools like this will continue to be more imperative.
“The IoT Cloud is powered by Thunder, a massively scalable, real-time event processing engine built on a modern architecture and frameworks that can ingest billions of event streams. With IoT Cloud, business users can use intuitive, point-and-click tools to define, modify and set rules and logic for events that can trigger actions across the Salesforce Customer Success Platform.”
There isn’t a release date on this product at this point. It will reportedly begin pilot in the second half of next year before opening up to general availability later in 2016.
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