All Posts Tagged Tag: ‘DoubleClick’

Google Launches Audience Extension in Doubleclick For Publishers

Google announced the launch of the Audience Extension feature in DoubleClick for Publishers “Audience extension enables you to reach your audience across other publishers, bundle these impressions with your own inventory, and resell those packages to your direct advertisers at a premium,” explains business product manager Sean Harvey in a blog post. “Audience extension inventory comes from the vast pool …

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Doubleclick For Advertisers/Agencies Gets A New “Path To Conversion” Report

Google announced the launch of a new report in Doubleclick for Advertisers/Agencies. It’s called Path To Conversion, and it’s available to customers who are already getting the E2C (Exposure To Conversion) report. According to Google, the Path To Conversion report provides improvement in the following areas: Easier to use:┬áthe data, available in new DFA Reporting is much easier to compile …

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Doubleclick For Publishers API Gets New Playground

API playgrounds are some of the most useful tools that a developer can have. The playground moniker may not resonate with everyone, but having the ability to mess around with code in a place where I’m not going to break anything sounds fun. If that sounds fun to you as well or you just need some practice with the DFP …

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Google’s DoubleClick Site Gets a Facelift

In an effort to keep up with the rapidly evolving digital advertising ecosystem, Goole has made some necessary refinements to their DoubleClick website. They were shooting for a cleaner more stylistic look which would highlight all the latest DoubleClick news. The newly redesigned site features improved discoverability, a cleaner look, and the capacity to conduct your searches utilizing multiple screens. …

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Google Launches Search Query Reports To All DoubleClick Search Customers

In April, Google announced that DoubleClick Search V3 would soon provide users with the ability to report on search queries. Today, Google announced that on May 31, the search query reporting feature was released to all customers. “This powerful new feature provides you with insight into the search queries, or terms, that are driving visits for your ads and the …

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Google Updates Ads for Mobile

Google’s Mobile Ads Blog just

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DoubleClick For Advertisers Gets An Updated API

Since the DoubleClick for Publishers API was recently updated last week, it was only a matter of time before its close relative – DoubleClick for Advertisers – got an update as well. That time is now as Google has released version 1.18 of the DFA API. The new version contains multiple updates, additions and enhancements. The biggest change being the …

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Google Releases New Version Of The Doubleclick For Publishers API

It’s been a week since a new API release, and I was just starting to get bored without having any new announcements. Google is the cure to my boredom with the release of version 201204 of the Doubleclick for Publishers API. It brings one new addition, a few changes and a retiring of three older versions. The first change for …

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Google On Managing Mobile Search Campaigns

Google posted what it considers to be best practices for managing mobile campaigns, and some specific instructions for using DoubleClick Search to do so, on its DoubleClick Advertiser blog. Google says to create separate campaigns for each platform you’re targeting, write specific ad texts for different device operating systems, bid differently (sometimes you may need to target higher positions to …

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Google Explains DFA API Site Management

The fine folks at Google have found people struggling with site management when it comes to DFA. To combat the confusion, they have created a handy tutorial that should help out. On the Google Ads Developer Blog, the team lays out the two types of sites developers will deal with in DFA: Site Directory sites are accessible to everyone who …

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Google DFP API Gets New Features

Google’s DoubleClick for Publishers offers small businesses “a free hosted ad serving solution” that helps them manage their “growing online advertising business.” The DFP API

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Google: Ad Exchange RTB Protocol Changes Coming Soon

Double Click ad exchange is a useful tool in the world of online advertising. It’s a fast way for agencies to buy and sell ads on the numerous sites that Google advertises on. There are some important changes coming April 2 that users should know about. First things first, Google is reducing the number of trading locations to just four. …

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