It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day. Here’s a sample …

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says …

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, …

In April, Google announced that DoubleClick Search V3 would soon provide users with the ability to report on search queries. Today, Google announced that on May 31, the search query reporting feature was released to all customers. “This powerful new …