All Posts Tagged Tag: ‘DoubleClick Search’

DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that run on Google.com and soon on the Google Play Store. Advertisers will be able to incorporate app distribution into their …

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Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite. Google says clients should reach out to their account managers for access. Google first announced Shopping Campaigns, a new …

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Google Partners With Boost Media For DoubleClick Search

Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search. Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well as scale campaigns and save time with custom-tailored ad creation, and cut costs by focusing on the right ads. “On …

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Google Announces DoubleClick Search Commerce Suite

Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.” The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on product catalog, real-time data and measurements. “We designed the DoubleClick Search Commerce Suite with products at the core, letting you …

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DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare them among device types. “Back in February, we introduced our upgrade tools as a faster, easier way to transition you …

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Google Adds Inventory-Aware Campaigns To DoubleClick Search

Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers. “With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, …

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Google Announces ‘DoubleCat Search’ Version Of DoubleClick Search

It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day. Here’s a sample from Google’s blog post on the release: As digital marketing continues to evolve, we’re seeing a host of new questions …

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Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. Google said on Wednesday that it will begin supporting enhanced campaigns in DoubleClick Search in the coming weeks “to help …

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DoubleClick Search Gets New Bid Optimization Features

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says in a blog post. “Now, we’re bringing you two new ways to express your goals in a rich language to …

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DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, ad groups, ads, and keywords within an advertiser,” the company says in a blog post. “Also, as with labels applied …

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Google Launches Search Query Reports To All DoubleClick Search Customers

In April, Google announced that DoubleClick Search V3 would soon provide users with the ability to report on search queries. Today, Google announced that on May 31, the search query reporting feature was released to all customers. “This powerful new feature provides you with insight into the search queries, or terms, that are driving visits for your ads and the …

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