Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
Four major marketing and advertising industry associations have announced they are working to develop enhanced self-regulatory principles for online behavioral advertising with the goal of addressing privacy concerns and increasing consumer’s trust in how online information is collected and used.Those associations involved include the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB).
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iEntry 10th Anniversary
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