Comments on blogs posts and articles have in the past generally been a good measurement of how people have engaged with content, but as the web becomes more social and "real-time," the conversation is going all over the place, and there are other ways that people are engaging in conversation about content (this is why shareability is so important by the way).
If you aren’t a blogger you probably haven’t noticed this company named Disqus unless you really are paying attention when you leave a comment. But head over to Dave Winer’s blog, click on the comments, and if you leave a comment there, like I just did, you aren’t actually leaving it on Dave Winer’s blog. You’re using Disqus’s commenting service. “So what?” you’re probably asking. Well, there’s a few things that Disqus does.
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