WebProNews

Yahoo Deal Could Blackout Google Display Ads

Yahoo has been very good at working the display advertising business, and although weakness in the automotive and financial markets depressed that business, Microsoft's deal could strengthen it again.

Compete, ComScore Show Off Analytics Services

Compete.com has moved its Search Analytics out of private beta into a 'pay as you go' model, while ComScore introduced its Ad Metrix Publisher for advertisments.

There's a Use for Display Ads!

Who knew display ads might actually be useful? A new study from Yahoo and comScore finds that online display ads produced 11% lift in dollars spent in in-store conversions. Search ads yielded a 26% lift in dollars spent. Most impressive, however, was the result from a combination of search and online display ads: a 83% lift in dollars spent in later in-store conversion. The combination also increased incremental in-store revenue 90% (as opposed to 43% with search-only ads and 15% with display-only).

Vator.tv Puts Innovation On Display

If you’ve got a great idea, but lack a cash flow - or if the opposite happens to be true - Vator.tv may be just the place for you.  The site, which launched yesterday, intends to let “[a]nyone, across all industries, at any stage ... share ideas, products, services and businesses with the rest of the world, mainly through video.”

Why Online Display Advertising is Making a Comeback

Thanks to Business Week, we get a clear explanation as to why online display advertising is all of a sudden hotter than a Willy Wonka golden ticket.

Display Ads Remain Important To Marketers

According to new data from TNS Media Intelligence, Internet phone company Vonage spent over $185 million on display ads in 2006, outspending competitors Verizon Communications and display ad giant Netflix. The budget share for display and classified ads will remain unchanged through 2011, with paid search gaining ground and rich media along with video increasing according to eMarketer senior analyst David Hallerman.

Search Engines Need Not Display All Ads

Eric Goldberg gives a summary of the final verdict in Langdon v. Google. He explains a court decision  which implies how search engines do not have to display all of the ads.

Thickbox - For Image Display and Slideshows

One of my clients asked me to create an 'image of the week' page for them using whatever method I thought looked and worked best. I remembered seeing the JavaScript/Ajax tool Lightbox JS in another blog recently and thought that looked pretty cool, and had the capability of showing a slideshow as well, so I got it and installed it on my client's home page.

Yahoo Ranking Model Scoring In February

Project Panama receives its formal entrance to the commercial market on February 5th, providing a new ranking model for search marketing.

Google Testing To Display Quality Score Data

It has been confirmed that Google is testing displaying some quality score values to AdWords advertisers.