WebProNews

Baidu Partners With Discovery

Discovery Communications, parent company of the Discovery Channel, and Baidu, China's largest search engine, have partnered to launch a new website focused on science and technology. "The launch of discovery.baidu.com represents an important step in building stronger brand awareness and consumer loyalty for Discovery in the key Chinese market," said Greg Ricca, President and CEO, Discovery Networks International.

Amazon Sued Over Its Kindle

Discovery Communications, the company behind the Discovery Channel, has sued Amazon.com for allegedly violating a patent on electronic book technology with the Kindle. Discovery filed the patent infringement suit against Amazon in U.S. District Court in Delaware alleging that the sale of both versions of the Kindle violates a patent Discovery received in 2007.

Discovery Pushing HowStuffWorks.com

Discovery - owned HowStuffWorks.com is launching its first-ever marketing campaign in hopes of attracting more users and advertisers.Discovery Communications purchased the U.S. branch of HowStuffWorks six months ago for $250 million. The marketing campaign includes 30-second spots on Discovery's online properties along with its TV properties.

StumbleUpon & Discovery: It's What's For Dinner

Long ago a little old lady asked, "Where's the beef?" These days, Hollywood writers have a beef with the studios, and people turned to the web to discover entertainment in greater numbers.

Oprah, Discovery Partner On TV Network

Oprah Winfrey and Discovery Communications are partnering to create the Oprah Winfrey Network (OWN).OWN will launch in mid-2009 in 70 million homes, on what is currently the Discovery Health Channel. The venture will include Oprah.com. Winfrey will have editorial control over the joint venture and will be responsible for the network's programming and branding.

PubCon - Alternative Discovery & SEO

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDF's, doc's, PODCATS and RSS feeds.

Google Trends Reveals What Unites Manchester

In celebration of Reuters' discovery of Google Trends, we thought we'd revisit for an update. Like last year (when Google Trends was launched) Birmingham, England still has the world's largest concentration of porn searches.

Discovery Forks Over $250M For HowStuffWorks

Discovery Communications owns well-known brands such as the Discovery Channel and Animal Planet.  For the price of $250 million, it now owns HowStuffWorks.com, too.

Discovery To Offer Programs Online

Discovery Communications is putting some of its full-length episodes of series and specials online.

Targeting Passions (Audience Discovery)

I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.