One of the biggest names in technology wants people to trust it with health information; we have to wonder if HealthVault from Microsoft is arriving on time, or a little too soon for people.
Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.
Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.
The US Food and Drug Administration approved a new drug for Type 2 diabetes developed by Eli Lilly and Co., and Amylin Pharmaceuticals.
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