Dell Articles

The Sad, Short Life of Della

Earlier this month, Dell launched a subsite specifically tailored to attract a female clientele. But apparently, Dell was wearing the wrong outfit, because the relationship between Dell and Della was a short-lived affair. In fact, if you go to the link for the Della site, you are automatically redirected to Dell’s Lifestyle home page, making it appear that Della never even existed in the first place.

Twitter Gaining Steam As Customer Service Platform

We have all heard about Twitter and Dell. A customer service coup of sorts that jacked up sales with a twitter-birdclaim in December of ’08 that $ 1 million in sales could be contributed to Twitter efforts.

Dell Ramps Up Twitter Advertising Efforts
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Twitter fans, advertisers, and people who are in the market for a refurbished computer should take note: in what represents a potential win for all of you, Dell has decided to offer certain deals exclusively through one of its 80 Twitter properties.

Ballmer Talks Windows 7 Beta, Dell Deal At CES
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Steve Ballmer didn’t drop many jaws with his keynote speech at CES yesterday; for better or for worse, he didn’t confirm or deny rumors about Zune phones, deals with Yahoo, or 15,000 layoffs.  Still, Microsoft’s CEO got into some interesting stuff, touching on the subjects of Windows 7, search, and a top social network.

Twitter Helps Dell Make $1 Million
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While Twitter lacks a business model it does not mean other businesses can’t take advantage of the microblogging service by using it to spread their message.

Will Microsoft Secure A Partnership Deal With Dell?

After failing to spend $45 billion to acquire Yahoo–in order to compete with Google–Microsoft finds itself with money burning a hole in its corporate pocket.

Will Dell Remove Its Head from the Cloud?
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Dell thought they could take the phrase "cloud computing" and keep it for themselves. It appears (for the time being at least) that they will have no such luck.

The company filed with the U.S. Patent and Trademark Office (USPTO) to trademark the term, but its request has ultimately been denied because it has been established as a generic term.

Dell Sharing Press Conference Through Twitter

 I really like seeing how organizations experiment with social media, especially those who keep on pushing those envelopes and invite us to get involved and see what happens during such experimentation.

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Global PC Market Up 16%
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Global PC shipments hit 71.9 million in the second quarter of 2008, a 16 percent increase over the same time period in 2007, according to Gartner.

PC shipments in the United States reached 16.5 million in the second quarter, a 4.2 percent increase from 2007. PC shipments rose during the quarter, despite the sliding economy. This was due to vendors cutting prices on PCs due to economic conditions.

Dell Sees Growth Internationally

Dell, the number two PC maker in the world says that within five years two- thirds of its sales will come from overseas.

Increasing demand from Asia and other emerging markets along with growth in the UK and Europe is broadening Dell’s sales beyond the U.S., the company said. An executive at the company said that international sales were growing much faster than its domestic market.

Customer Service Makes A Showing On Social Networks

Do you use the web to complain about poor customer service? (Maybe I should say "thanks," because you keep me busy with reputation management clients).

Well, if you do, you’re not alone. According to a new study by Society for New Communications Research 59% of respondents said they regularly use social media to "vent" about a poor customer service experience.

Global PC Shipments Remain Solid

Global PC shipments grew by 14.6 percent to 69.5 million units in the first quarter of 2008, which beat previous estimates of 13.2 percent according to IDC’s Worldwide Quarterly PC Tracker.

The U.S. market showed signs of the economic slowdown, but growth remained positive at 3.5 percent for the quarter. The other international markets compensated for the U.S. coming in more than 2 points above estimates due to continued strength in developing countries.

Dell Chops Off PC Building In Texas

No April Fools joke here, as Dell plans to shut down its manufacturing facility in Austin, Texas, as part of a broader series of job cuts.

Dell Makes $155 Million Acquisition Of MessageOne

At first glance, the random acquisition of an email services company doesn’t sound all that intriguing.  But Dell spent $155 million for MessageOne, so it’s pretty noteworthy from a business perspective.  And to make matters even more interesting, MessageOne’s cofounder is the brother of Michael Dell.

Big Numbers Named In Dell Typosquatting Suit
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If you make less than $2 million per month, and can deal with doing something that is illegal and perhaps "morally annoying," have we got a career for you: typosquatter.  As a development in a Dell lawsuit shows, it’s an extremely profitable position.

Dell Tries To Strike Sales Balance

Shoppers can find Dell computers in retail stores.  Any displays aren’t likely to feature neon arrows and all-caps lettering, however, as various people have noted that there’s not an all-out push taking place.

Dell Accuses Domain Tasters Of Counterfeiting

Forget about trademark infringement; computer manufacturer Dell wants to make a statement in its lawsuit against domain registrars.

Dell Will Sell Google Search Appliance, Mini

If something’s both manufactured and sold by one company, does it make much sense to call it by another corporation’s name?  I’m not sure, but it’s something Google and Dell may want to address; Dell now handles a lot of things related to the Google Search Appliance and Google Mini.

Gates, Jobs, Dell Named Top IT Personalities
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Another “tops in tech” list has come out, and most of the names you’d expect to see are on it.  What’s surprising, though, is that no one closely connected to Google made the top three; instead, Bill Gates, Steve Jobs, and Michael Dell were voted the most influential IT personalities.

Dell’s Bold New Step Into the Conversation

Dell Inc. embraced social media in a big way with the launch of Direct2Dell, its customer focused blog. Greeted originally with catcalls by many observers, the blog—under the guidance of Lionel Menchaca and other members of Dell’s communications and customer service team—has been a cornerstone in the computer maker’s reputational turnaround success story.

Ask, Dell Continue Energy-Saving Efforts

About three months ago, Ask joined a tree-planting program created by Dell to offset carbon emissions.  Those trees are presumably doing just fine.  The bigger piece of news relates to energy-efficient servers the two companies discussed, and those are also on track.