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Data Articles

Price Of Competitor Keyword Data: One Subpoena

A revived squabble between two recreational flooring companies has resulted in Google being subpoenaed for some of its keyword purchase data. The full implications of the order are not yet known, but third parties are nervous about being pulled in, and others worry about competitive data being de facto purchased through the courts.

Google To Watchdog: Mind Your Own Business
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Peter Fleischer, Google’s top global privacy counsel, said data retention issues are of no concern to a European privacy watchdog group.

EU Investigation Goes Beyond Google
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When the European Union confronted Google over its data retention policies, some people – including Google’s own global privacy counsel – wondered why Yahoo, Microsoft, and a number of other companies were left alone.  Now it appears that the EU is going to take a look at them, after all.

Yahoo Puts The Squeeze On Data

The next improvements to search marketing could come from Yahoo Research, where scientists look for all the meanings to be found in data.

Study: Live Chat Ups Conversions Tenfold
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Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they’re looking good.

eBayer Auctions Personal Data To Marketers

People sell all kinds of stuff on eBay. The past brings us listings for immortal souls (deleted), Britney Spears hair (mostly deleted), and even cruel Christmas presents (deleted pronto). And now someone is selling his personal data to the highest bidding marketer.

AdWatcher Seeking Advertisers For Fair Isaac
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The entry of Fair Isaac into the click fraud venue spurred a lot of debate with the arrival of their preliminary report. Fair Isaac will try expanding the data with the help of click fraud detection firm AdWatcher.

Google – Soft on Privacy?
There’s been quite a lot of news this week about Google and privacy so I thought I’d break out some of the links from tomorrow’s This Week In SEO post and devote tonight to a post about Google and privacy. I’ll toss in some of my own thoughts as a bonus.

Google Reduces Data Retention Policy To 18 Months

Google’s Global Privacy Counsel Peter Fleischer appears to be a master of textual undercurrents (what the reader understands as "between the lines"), responding to Privacy International’s recent condemnation of the company’s privacy policies without mentioning the group itself.

Google’s Street Views Getting Existential Slants
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There hasn’t been something this fascinating and disturbing since AOL"s Data Valdez. Google’s Street Views feature on its Maps service raises a lot of questions about privacy, public domain, and humanity itself.

Google Gears: Where’s The Sync?

A little probing into offline application-enabler Google Gears finds that the prospective Gears developer could be in for a little code-shock.

A Peek Inside Google’s Algo
Ever wish you could have a peek inside Google’s algorithm? Even just a little peek? Saul Hansell of the New York Times gave us all that peek in his article Sunday, Google Keeps Tweaking Its Search Engine. The entire article is worth a read or three, but here are some quotes I pulled along with a running commentary.

EU Challenges Google On Data Retention
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Two years may be too long to keep search information without some kind of justification, according to the European Union.

Click Fraud Unbeatable Without Advertiser Data
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Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company’s click fraud study in an exclusive chat with WebProNews.

Attention and User Acceptance Data
There is a rumor that Google may buy Feedburner for roughly $100 million dollars. If they do so, they have another way to understand if blogs are real or not. Few people subscribe to or link at a fake blog or unoriginal blog. Owning the leading reader, the leading feed provider, the leading analytics product, and the leading ad platform should give them a pretty good idea of what is real.

Rumor: Google to Buy FeedBurner?

It’s Friday, which must mean it’s time to crank up the rumor mill to “11″ and get speculative. :-)

Google Privacy Concerns
On Friday I mentioned that privacy advocates are becoming even more concerned with how much information Google knows and will know about us. Two recent events are causing the uproar. First is Google’s proposed acquisition of DoubleClick, which would come with a large amounts of user data the ad company has collected over the years. Second is the slightly more recent expansion of search history to web history within Google’s personalized search. Both will give Google more information about our surfing and searching habits than any company has ever had.

Why Most Web2.0 Companies Fail
If you improve the value of another service based largely on their infrastructure or data, it usually doesn’t take much for them to roll your offering into their well known brand, and kill your market position.

Alexaholic was praised by Alexa for being innovative, right up until they sued when the creator failed to sell them the domain name. It took a year for Alexa to clone Alexaholic.

Google Plus DoubleClick: Truthiness and Trustiness

The Google Acquisition of DoubleClick has Microsoft and AT&T screeching "Monopoly!" to the US Department of Justice (DOJ) Antitrust division. In a video interview with John Batelle at WebProNews last week, Google CEO Eric Schmidt responded to a comment from Batelle about "anti-competitive practices" by reacting in what seemed like mock surprise. "Microsoft! … AT&T?

Should Social Networks Sell Users Data?
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Selling the data of social network users could be one way for sites to increase revenue according to a new report from In-Stat.

"Each social networking site collects a plethora of personal and demographic data on each member," said Jill Meyers of In-Stat "and while selling these data to target marketing groups may be unappealing to site members, it may be the best route to profitability for site operators."

Google Earth Adds Hiking Trails, GPS Data
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The sun is setting, you’re surrounded by trees, and you just heard a noise that sounded like Jabba the Hut’s rancor monster.  Never fear – Google and Trimble will get you home.  Thanks to a new GPS content layer, they’ll also get you “a wide variety of multimedia data on fitness and outdoor adventures, including routes, points of interest, pictures, video and audio.”

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