WebProNews

Azoogle Seeks CPA Traction In Europe

Partnerships for New York-based performance ad network Azoogle in the United Kingdom and elsewhere in Europe may help drive acceptance of the cost per action model across the Continent.

Got Conversion Optimization?

Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.

Could CPA Overtake CPC?

That is the question that Aaron Goldman discusses in his most recent post at Search Insider. Aaron provides some sound thinking as to why CPA could overtake CPC in the future as the preferred way in which to purchase paid search.

Cost Per Action Adchemy Scores $19M Funding

Mayfield Fund, August Capital, and DoubleClick's one-time private equity owner Hellman & Friedman, contributed a round of funding to the CPA transaction business.

PepperJam's New Affiliate /CPA Network

You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency. Will you bring your affiliate income to the next level by promoting PJN affiliate programs?

AT&T Dials Up Ingenio Buy

Pay per call advertising firm Ingenio has been acquired by AT&T to boost the telecom's search and advertising services.

HealthPricer Sees CPC As Near Death

Cost per click? Even the resources of HealthPricer can't find a cure for the demise of CPC, as cost per action (CPA) becomes more appealing to retailers.

Microsoft Reels In Jellyfish

Microsoft has acquired Jellyfish.com, a shopping search engine that shares its revenue from referred purchases with its users.

Google Extends Opt-Out Policy To CPA Testing

Google's still testing the waters of its cost-per-action ad model, which charges advertisers only when a sale is made or a lead form is filled out. But as one publisher notes, the AdSense team is inserting CPA ads onto his blog, whether he wants them there or not.

Some People Will Click On Anything

Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.