WebProNews

eBay Affiliate Program Goes from CPA to CPC

eBay has announced "Quality Click Pricing" for the eBay Partner Network affiliate program. The company describes this as a new payout structure designed to further reward affiliates who drive incremental transactions on eBay, and who send "value buyers" to the company's sites.

LookSmart Intros Tool for Serving Best-Performing Ads

LookSmart announced a new tool called SmartRotation today. It is a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.

Son of Click Fraud: Cookie Stuffing

A phrase like “cookie stuffing” sounds like it could have only pleasant connotations: Cookie Monster cookie-stuffing his face; ice cream with cookie stuffing; the cream between Oreos. Leave it to a lawyer to run that for everybody.

Azoogle Seeks CPA Traction In Europe

Partnerships for New York-based performance ad network Azoogle in the United Kingdom and elsewhere in Europe may help drive acceptance of the cost per action model across the Continent.

Got Conversion Optimization?

Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.

Could CPA Overtake CPC?

That is the question that Aaron Goldman discusses in his most recent post at Search Insider. Aaron provides some sound thinking as to why CPA could overtake CPC in the future as the preferred way in which to purchase paid search.

Cost Per Action Adchemy Scores $19M Funding

Mayfield Fund, August Capital, and DoubleClick's one-time private equity owner Hellman & Friedman, contributed a round of funding to the CPA transaction business.

PepperJam's New Affiliate /CPA Network

You’ve probably seen quite a bit of coverage for the newly launched Pepperjam Network (PJN for short) a new affiliate /CPA network launched by Pepperjam, a full service internet marketing agency. Will you bring your affiliate income to the next level by promoting PJN affiliate programs?

AT&T Dials Up Ingenio Buy

Pay per call advertising firm Ingenio has been acquired by AT&T to boost the telecom's search and advertising services.

HealthPricer Sees CPC As Near Death

Cost per click? Even the resources of HealthPricer can't find a cure for the demise of CPC, as cost per action (CPA) becomes more appealing to retailers.