WebProNews

Google Crunches Its Cookies Faster

Ongoing privacy concerns have pressured Google into announcing a change with the cookies they use to remember a user's preferences.

ComScore Bakes Cookie Deletion Study

A controversial white paper on the impact of cookie deletion and the effectiveness of the analytics that depend on them has been made public.

Google, Yahoo, Microsoft & Cookies

Wednesday there was an article on ZDNET blog about how Google/Doublelclick, Yahoo/RightMedia and Microsoft/aQuantive deals are about cookies more than anything else.

comScore - The Great Debate

By now, nearly everyone in the web analytics community is abuzz over the recent release by comScore of a study on cookie deletion rates. comScore tracked a specific web site (advertised as a portal) and one 3rd Party Ad Serving network against a panel of 400,000 users. During the study, comScore measured how often the 1st Party cookies (issued by the portal) and the 3rd Party cookies (issued by an Ad Serving Network) were deleted and replaced. The results can fairly be described as startling in several respects.

ComScore: Cookie Crunch Causes Crummy Counts

Counting the online audience through the use of cookies may be overstating the size of the audience for websites, due to Internet users deleting cookies from their machines.

Learn About Your Cookies

A fellow Right Media employee, friend, and one of the smartest ad guys I know named Mike Nolet is now blogging at MikeOnAds.com.

Online Dieters Learn You Can't Eat Web Cookies

We kick the dirt as we return to work after the holidays, noticing as we button those new pants from Mom that they're a little snug. Okay, a lot snug. It's comforting to know we're not alone, as visits to dieting websites spiked by 57 percent on New Year's Day.

D Is For Deleted Cookie

The Interactive Advertising Bureau (IAB) conducted research into third-party cookies and discovered about 12 percent of Internet users routinely reject those cookies from being accepted.

Google's New Look Through Javascript

ZDNet's "Googling Google" blogger Garett Rogers found a Javascript trick that unveils the occasionally glimpsed new look of Google's search results to Firefox users.