The progressives these days are running around the office shouting unintelligible words (to the old folks) like “blogs” and “wikis.” Attorneys and public relations managers duck and cover when this happens, even if the marketing team is dancing beside their cubicles (blogs and wikis are great, efficient, and economical ways to reach the masses).

Most content will never show a return on investment. The Web is overflowing with low-quality content. Sooner or later, senior management is going to pay serious attention to all this waste.