Online visits and search referral activity to six leading prepaid wireless sites increased 37 percent over the previous year, according to a new report from comScore.
Growth in prepaid wireless was driven primarily by MyCricket (up 107%) and BoostMobile (up 105%), both of which more than doubled in visitation over the prior year. MetroPCS and Net10 also saw solid gains, growing 63 percent and 37 percent, respectively.
The number of people looking for local information on a mobile device grew 51 percent from March 2008 to March 2009, according to comScore.
The mobile browser is the most popular access method for finding local information, with 20.7 million users in March 2009, up 34 percent over a year ago. The strongest growth in the category is coming from downloaded applications, which grew 83 percent compared to a year ago, followed by SMS at 72 percent.
Microsoft's new search engine, Bing got off to a good start during the first week of its public launch, according to an early report from comScore.
The results of the analysis showed a substantial improvement in Microsoft's position in the search market in the days after Bing's launch.
Microsoft increased its average daily penetration among U.S. searchers from 13.8 percent during the period May 26-30 to 15.5 percent during the period of June 2-6, an indication that the search engine is reaching more people than before.
More than 17 million people in Turkey accessed the Internet from a home or work location in April, viewing an average of 3,044 pages per visitor, according to comScore.
Of the 17 European countries individually reported by comScore, Germany's online audience was the largest with 40 million visitors in April, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors).
comScore has introduced Media Metrix 360. a new panel centric hybrid that combines panel based data with Web site server metrics.
"comScore Media Metrix 360 represents an innovative and elegant measurement solution to the increasingly complex digital media landscape," said Dr. Magid Abraham, comScore President and CEO.
comScore has announced the launch of its ad tracking service, Ad Metrix within the U.K.
The service offers details about where display ads are viewed online and the demographic information of the audience reached. Ad Metrix also captures multiple varieties of display advertising, including banner ads, rich media and video ads.
Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.
comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:
April saw Americans flock online for the latest information related to the swine flu, causing traffic to surge at CDC.gov, according to new data from comScore.
The month also saw visits to social networking sites reach record numbers, driven by growth at Twitter and Facebook, as well as an increase in visits to real estate and home-related sites as the spring prompted many Americans to consider home improvements. The tax category also experienced strong growth due to the April 15 deadline.
There are more than 50 million unique wealthy Internet users with annual household incomes of at least $100,000 that visited websites in March, according to comScore.
Affluent Internet users accounted for 26.1 percent of the entire Internet population for the month of March.
Broken down by gender, wealthy men represented 53 percent of affluent Internet users while women trailed slightly accounting for 47 percent.
Nearly 16 million people in the U.K. visited a newspaper web site in March, representing a 43-percent reach of the country's online population, according to comScore.
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