WebProNews

TNS Buys Compete For $75 Million

The UK based global market research firm Taylor Nelson Sofres (TNS) is purchasing online measurement firm Compete.TNS will initially pay $75 million in cash for Compete and depending on revenue performance over the next two years it could pay an additional $75 million.Compete launched in 2000 and gets its data from its own panel and Internet service providers. The company will continue to operate as a stand-alone company but will merge its clickstream data with TNS.

Mistakes in Web Analytics

There's a lot of talk in the measurement community about best practices--accepted methods to measure and optimize a website.

Wireless Shoppers Ok With Current Choices

Wireless shoppers do not want more devices, services or applications and 59 percent feel their carrier has satisfactory selection according to a new study from Compete that examines consumers demand for market openness around wireless devices and consumer electronics.Consumers are not aware of open access options. The majority rank device price (75%) and customer service (69%) above flexibility when asked about the most important mobile features.

Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.

Cars.com, Yahoo Autos Team Up

This development relates to coupes, and could, at the same time, be seen as a coup: Yahoo Autos will now receive about 2.5 million new and used vehicle listings from Cars.com.

Compete Puts Overall Searches, Google Higher

According to new numbers from Compete, the search engines were busier than ever in November - Americans made a record 8.1 billion queries.  Also - you guessed it - Google’s market share went up.

Compete Talks About Democratic Candidates

When it comes to the 2008 presidential election, you can listen to the smartest political pundits, or, if you like, flip a coin - the election’s just too far away to be sure of anything.  But we can form best guesses, and Matt Pace has done precisely that with an article titled “If Clicks Equaled Votes in November - Democratic Candidates.”

Latest Google Docs Stats

Google Docs (and Spreadsheets and Presentations and Wiki…) represents a new way of dealing with a traditional software category, so it stands to reason that it would take time to catch on.

Online Video Traffic Drops 6 %

The top five online video sites switched their ranking order and site traffic in October, according to Compete.

Facebook's Growth Unaffected By Beacon

Skeptical investors have decided that Facebook does not abide by the “another day, another dollar” rule.  It does, however, follow an “another month, more traffic” guideline, and the latest Compete stats prove the social network’s adherence to this trend.