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Twitter Study Says Twitter Exposure Drives Purchases

Twitter Study Says Twitter Exposure Drives Purchases

By Josh Wolford November 20, 2012

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to …

Compete: Comparing Our Data to Google Analytics is Apples and Oranges Compete: Comparing Our Data to Google Analytics is Apples and Oranges

Compete, as you may know, provides analytics tools, and shows website traffic data on things like unique visitors, pageviews, visits, etc. The data is sometimes compared to Google analytics, and often tells a different story. We reached out to Compete …

Facebook Traffic Vs. Website Traffic Facebook Traffic Vs. Website Traffic
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It’s clear that many sites are using Facebook for marketing purposes. The social network has given businesses many new ways to communicate, brand, engage, and more. In fact, recognized search expert Bruce Clay called the popular Facebook “Like” metric the new link.

Google and Compete Reveal Data About How People Research and Buy Phones

Google and Compete teamed up on a study on consumers’ shopping habits as they relate to purchases of wireless devices and smartphones.

T-Mobile Customers Bigger on Stocks, Bill Pay?

Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.

About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).

Don’t Count Out Facebook as a Competitor to Google
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In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area.  While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.

Search Engines Impact Perception Of Brands
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The search engine consumers use to find a brand’s website impacts both their perception of that brand and the decisions they make while on the site, according to new research by Wunderman, ZAAZ, and Compete.

"Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman. "What this means if you are managing a brand is this: you need to know how consumers relate to Bing, Yahoo! or Google and how that reflects on you."

Travel And Weather Websites See Big Gains In December
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During December 2009, winter weather hit the country driving holiday travelers online, according to Compete’s latest top 50 website rankings.

Six of the top 20 highest growth website categories in December were travel and weather related.  The airport travel category attracted 40 percent more unique visitors in December (2.1 million) than the previous month.  News sites related to weather and traffic also saw big growth, increasing visitors by 34.8 percent over November to reach 52.5 million unique visitors.

Compete Documents Hotmail Dominance

If you ever set out to collect personal email addresses at a tech gathering, here’s a tip: generally speaking, you can save time by typing or writing out the "@gmail" part before approaching people.  But Compete provided a bit of a reality check today by showing that Hotmail remains in the top spot overall.

Smartphone Owners Frustrated By Poor Mobile Site Functionality

Smartphone owners are more comfortable making purchases from their handsets, but poor mobile site functionality is still a frustration for many, according to a new survey by Compete. 

While m-commerce is set for strong growth in 2010, consumers are still more likely to abandon mobile purchasing on sites that are not optimized for the on-the-go experience, similar to shopping cart abandonment in the early days of ecommerce.

The Top 50 Sites in the US (as of November)
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Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. The firm is sharing the top 50.

Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers
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Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

Compete Builds “Twitter Down” Case
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According to the latest stats from Compete, Twitter didn’t fare too well in October.  In fact, rather than pull in more unique visitors compared to the previous month, Twitter may have lost some and turned a one-time anomaly into a two-time streak.

As the below graph shows, Twitter’s growth rate slowed quite a bit starting in June.  Compete then recorded that its unique visitor count peaked in August.  September didn’t play out at all in the site’s favor, and in October, both visits and unique visitors dropped by about 2.1 percent.

Amazon and Walmart Engage in Price War Over Holiday Book Shoppers

Amazon and Walmart have been engaged in an online price war over holiday sales of bargain books. The whole thing began when Walmart announced that it would let customers preorder 10 of the most highly anticipated upcoming books for as little as $10 each. In a matter of hours, Amazon matched the price for all of the same books. Walmart then dropped the price to $9. Then Amazon did the same.

Facebook Receives 1/4 Of US Page Views?
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More often than not, when something is successful overseas, it’s even more successful in its home market.  And this led one person to wonder: if Facebook receives one-seventh of all page views in the UK (as Hitwise suggested last week), how’s it doing in the US?  He found that it might receive as many as one-fourth of all page views.

Compete: Yahoo Stumbled In September

Sorry, Yahoo fans – September wasn’t kind to your search engine of choice.  According to Compete’s stats about market share and query volume, newcomer Bing did more than all right, though, which would seem to say some interesting things about the proposed Microsoft-Yahoo deal.

Yahoo’s share dropped from 15.8 percent in August to 14.7 percent in September, which equals a month-over-month fall of 7.0 percent.  Meanwhile, query volume plummeted by a not-at-all-good 8.0 percent.

Football, News, and School Drew Big Web Traffic in August

Compete has released the Compete 250 for the month of August. This is the firm’s monthly ranking of the top 250 trafficked Web sites. The categories that stood out the most during the month were Back to School shopping, Football and news searches for pubs like TheStreet.com and Businessweek.

Key Findings include: