T-Mobile Customers Bigger on Stocks, Bill Pay?

Chris CrumIT Management

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Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.

About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).

According to the survey, 34% of T-Mobile users use their phones to pay bills, followed by AT&T users (31%), Sprint users (23%) and Verizon users (21%).

Compete Shares Smartphone Usage findings

While the numbers were lower, 19% of T-Mobile smartphone owners used their phones to buy/sell stocks. 11% of AT&T and Verizon users also bought/sold stocks, while only 8% of Sprint users reported buying/selling stocks.

73% of smartphone owners reported using their devices for at least one shopping-related activity during the holiday season.

Compete Shares Smartphone Usage findings

Currently, 38% of smartphone owners conduct leisure travel research on their mobile devices (at least some of the time), according to the findings. This compares to 27% using mobile for leisure travel bookings, 20% using for business travel research, and 15% using for business travel bookings.

Compete Shares Smartphone Usage findings

The findings present an interesting look at how people are using their devices to interact with the mobile web and make decisions.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.