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Chrysler Shows How Not To Do PR

Chrysler didn’t want to appear ungrateful to the American taxpayers, so CEO Bob Nardelli took out full-page ads in the Wall Street Journal and USA Today to thank them for putting up their money instead of well-heeled Cerberus putting up its own. Reposting the expensive thank-you note on the company blog showed, however, America hates huge wastes of money more than it hates ingratitude.

Chrysler Adding In-Car Internet Access

Car enthusiasts crave things like all-wheel drive and mid-engine design.  Comfort-oriented individuals enjoy options like heated seats or expansive moon roofs.  So Chrysler plans to introduce in-car Internet access.

Online Advertising Boosted By Writers' Strike?

Whether it's true or not, we've heard it again and again: online advertising will do all right in a recession.  Now there's more evidence to support the statement, and also a sign that a new-ish factor - the writers' strike - is helping online ads.

Blog Launches with "New" Chrysler

The “new” Chrysler officially launched yesterday as most of the transition of ownership from Daimler to the private Cerberus has been wrapped up. A day earlier, though, the company unveiled a blog prominently accessible from the company’s business home page.

Chrysler Makes Deal With Search Sites

Pre-owned, secondhand, “lightly wrecked” - there are all sorts of euphemisms to describe cars that aren’t new.  Chrysler’s got a fresh one - “brand spankin’ used” - and, perhaps more importantly, the company has also struck a deal with four “used-vehicle search engines.”