It will soon be Christmas. Whether Christian or not, that means one thing to online vendors everywhere: BIG SALES!

Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news.

Before we know it, the shopping season will be upon us. And, just like Santa’s little elves will be working feverishly, we’ve got to get busy saving up our cash for Christmas. The alternative could be to watch helplessly as our credit card balances increase.

1. Make Money by Offering Old Friends Something Special.

Invite your customer list to take advantage of an exclusive offer, made only to them. Package a collection of your items or combine your items with a premium incentive. Phone, mail or email your offer. Do it now.

Use your Emotional Intelligence and Interpersonal skills and you can get a lot of mileage out of the holiday party.

You may find this hard to believe, but if you have children under age 17, you may receive a check from the IRS this summer. No kidding!

Wayne Davies joined the WebProNews team of experts with his break out article “How To Reduce Your Business Taxes.” He’s been answering WebProNews readers’ tax questions ever since.

E-tailers and other online merchants are dreaming of a green Christmas! Research findings indicate that ecommerce is predicted to boom this holiday season!

At the time of writing this article, Christmas is just a few weeks away. Many stores have their Christmas displays in place, television advertisements are already featuring festive themes and the shopping malls are busily hiring Santa in preparation for the busiest time of the year. Yet despite all the efforts of traditional “brick and mortar” retailers to boost Christmas sales, a recent Reuters report predicted that online sales will grow by 35% year-on-year to $16.8 billion in the fourth quarter and that retail website sales will kick into gear by December 2nd.

It is December 14th, but the plants in my garden would hardly let you believe it. Geraniums are still in flower, roses are still blooming and my magnolia tree has yet to lose a single leaf. London may be basking in peculiarly unseasonal weather, but Christmas is nearly upon us.

As webmaster of a UK shopping directory I get to review many online shopping sites. I take about 60 seconds to decide whether the site should be added to the directory. And what I look for, in those crucial first seconds, is what YOUR site-visitors look for too. They’re deciding whether they trust you, whether they want to buy from you; or whether to somewhere else!