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CES 2014: Chevy Adds 4G Data, Apps to Its Vehicles

CES 2014: Chevy Adds 4G Data, Apps to Its Vehicles

By Sean Patterson January 6, 2014

Chevrolet today announced that it will be adding data and an app store to many of its 2015 model vehicles. Chevrolet’s “AppShop” will start appearing in the company’s Corvette, Equinox, Impala, Malibu, Volt, and Silverado vehicles this summer. The store …

Dr. Phil’s Car Stolen From Repair Shop Dr. Phil’s Car Stolen From Repair Shop

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Who knew Dr. Phil was a car collector? The celebrity pop psychologist this week had his classic ’57 Chevy stolen from a car shop where it was being repaired. TMZ is reporting that the car was in the Burbank repair …

Chevy Sonic, Spark Are First To Get Siri Eyes-Free Chevy Sonic, Spark Are First To Get Siri Eyes-Free
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One of the highlights of Apple’s WWDC 2012 keynote was the introduction of iOS 6. During the presentation, Apple unveiled a bunch of great new features that would be coming to their mobile operating system when it launches alongside the …

GM to Relaunch Marketing of Volt GM to Relaunch Marketing of Volt

According to GM CEO Dan Akerson, General Motors plans to relaunch an advertising campaign for its electric Volt in the next one to two months. Akerson made these comments at a press conference on Wednesday. GM recently halted production of …

User Generated Video Contests Can Backfire

One of the hottest marketing trends of late is to get your customers to create your next ad campaign for you. It worked for Doritos and their Super Bowl ad contest, but sometimes it can backfire, as Chevy can attest to.

The Numbered Days of Traditional Ad Creation

Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday.

Google Leaves China, Returns As Gu Ge”

As Google expands its reach into China, the search engine whose name was powerful enough to become a verb in the English language has officially changed its name Gu Ge (pronounced goo guh), based on Chinese characters.

Chevy Tahoe Kerfuffle: Does Chevy get the Last Word?

A ton of commentary has been levelled at GM’s Chevy Tahoe team over its Apprentice-linked effort to let customers assemble their own TV commercials.

GM User Created Ad Contest Backfires

Giving the public the opportunity to create Chevy Tahoe video advertisements led to the creation of numerous anti-SUV commercials instead.

A Roundup Of The Tahoe / Apprentice Ad Flap

The writing has been fast-and-furious over the weekend, with opinions flying on whether Chevy royally screwed the pooch with their current ad campaign for the Chevy Tahoe, a tie-in (somehow) with the TV show The Apprentice.

Chevy Open Sources Its Ad

Adrants reports that Chevy has teamed with The Apprentice to launch a consumer-generated advertising contest for the 2007 Chevy Tahoe.