All Posts Tagged Tag: ‘call-to-action’

Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, Shop Now, Watch Video, Listen Now, Book Now, and Play Game. The idea is that a retailer, for example, could …

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