All Posts Tagged Tag: ‘call-to-action’
Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, Shop Now, Watch Video, Listen Now, Book Now, and Play Game. The idea is that a retailer, for example, could …
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one.
Of course it probably helps that the video was featured on YouTube’s home page. The video can be seen here: