WebProNews

Using TV to Launch Activity on the Web

Although the Cadbury's Gorilla advert on TV looked like the worst kind of pencil-chasing activity, it became a lot more interesting to me when I noticed how popular it is online. 

Facebook's Power Studied

By spending time on Facebook, a person might hope to find a friend, a significant other, or even a job.  I can accept that.  What’s surprising is the power the social network wields over things like candy companies and banks.

Listening to Customers, Not "Bowing to Pressure"

From a business standpoint, one of the critical advantages social media bring to the table is the ability to tap into what important segments of the population are thinking. GM Vice Chairman Bob Lutz, for example, is on the record claiming that the Fastlane blog has provided him with better intelligence than any traditional form of market research.

Facebook Campaign Saves Departed Candy Bar

I’ve often had to raise an eyebrow at Facebook’s “cause” groups - African warlords aren’t going to chill out just because a bunch of college kids tell them to.  Odds are excellent that no warlords will even read the students’ pleas.  But Cadbury apparently heard - and listened - to demands for the Wispa candy bar’s return.

Software Testing and Talking

I've spent a bit of time this weekend with software and servers.

Cadbury Schweppes Profits Rise

Cadbury Schweppes reported a 1% rise in 2004 profits and the company expects to meet its goals in 2005.