Cadbury says, “Remember our 1kg Dairy Milk+ Bars? We’ve had some special personalised ones made, including these delicious ones for Google founders Larry & Sergey. Whose name would you like to see on a bar?”
Notice the +1 on the packaging.
Here’s a commercial for their Dairy Milk:
This seems like as good a time as any to point out how Cadbury is utilizing the Google+ brand page for engagement. Last week, the company shared the above video, commenting, “We put a glass and a half of joy into each of our adverts… which is probably why they were the thing you most requested for us to post! Can you match these impressive eyebrow moves?”
A day before that, the company said on the page:
We like to start our Mondays by getting things in order, so if you’d all like to stand neatly in Circles that would help us immensely 😉
Oh but seriously… Just let us know if you’d like to be in any of our Dairy Milk, Wispa or Creme Egg circles and we’ll add you in! – Jerry
That post got 38 comments. This isn’t a tremendous amount when you think about Facebook pages, but not too bad for getting some engagement going on the young Google+ brand pages.
Cadbury has been pretty active on Google+ throughout the month, posting many photos, comments and videos.
If you’re looking for ways to make your brand page better, Cadbury’s isn’t a bad example to look at.