Google Candy Bars From Cadbury

Chris CrumSocial Media

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On its UK Google+ page, candy maker Cadbury shared a photo of a couple of custom candy bars it created in honor of Google co-founders Larry Page and Sergey Brin.


Why not?

Cadbury says, “Remember our 1kg Dairy Milk+ Bars? We've had some special personalised ones made, including these delicious ones for Google founders Larry & Sergey. Whose name would you like to see on a bar?”

Notice the +1 on the packaging.

Cadbury actually introduced the Dairy Milk +1 bar as it launched its Google+ Page earlier this month.

Dairy Milk Plus

Here’s a commercial for their Dairy Milk:

This seems like as good a time as any to point out how Cadbury is utilizing the Google+ brand page for engagement. Last week, the company shared the above video, commenting, “We put a glass and a half of joy into each of our adverts... which is probably why they were the thing you most requested for us to post! Can you match these impressive eyebrow moves?”

A day before that, the company said on the page:

We like to start our Mondays by getting things in order, so if you'd all like to stand neatly in Circles that would help us immensely 😉

Oh but seriously... Just let us know if you'd like to be in any of our Dairy Milk, Wispa or Creme Egg circles and we'll add you in! - Jerry

That post got 38 comments. This isn’t a tremendous amount when you think about Facebook pages, but not too bad for getting some engagement going on the young Google+ brand pages.

Cadbury has been pretty active on Google+ throughout the month, posting many photos, comments and videos.

If you’re looking for ways to make your brand page better, Cadbury’s isn’t a bad example to look at.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.