WebProNews

Local Video Display Ads On the Rise

Online video advertising platform Mixpo is sharing some stats regarding the growth of local video and interactive display ads. "Year-over-year, Mixpo has seen, primarily, local TV advertisers, extend their broadcast strategy and campaigns to the Web by more than 300 percent," a Mixpo spokesperson tells WebProNews. During that time, according to Mixpo, over 1.2 million minutes of video display advertising have been watched. That translates to over two years of 24/7 non-stop TV viewing.

Cable Companies Take Advertisers' Ads Online

National Cable Communications (NCC) and Mixpo have launched an initiative to let cable advertisers extend their TV commercials to the web. This is not aimed at creating pre/post roll video ads like you might think, but videos as display ads in place of traditional banners. NCC is jointly owned by three of the largest cable companies - Comcast Cable, Cox Communications, and Time Warner Cable. This makes up a good-sized chunk of television advertising in the US.

Google TV Ads Go Broadway

Google announced today that it has entered a television advertising agreement with Broadway Systems. Apparently Broadway Systems announced this back on the 16th, but Google is talking about it today on the Traditional Media blog.

What Home Entertainment Technology Will Win?

There has been a lot of new news lately around the idea of home entertainment and media and I wanted to write a post reflecting on recent announcements coming out of Microsoft on their Media Center platform in Windows 7, the new XBox 360, an increasing role for Netflix's "watch now" technology and today's announcement regarding Netflix by TiVo.

FCC Interested in Lowering Your Cable Prices

Things have been looking up for Hulu and online video in general for a variety of reasons. News has come out today emphasizing this fact even more. ABC News is reporting that the FCC thinks that cable television providers are charging too much for access. I couldn't agree more.

Broadband Growth Declines In The Second Quarter

The number of new broadband connections in the U.S. declined in the second quarter to the lowest level in seven years according to the Leichtman Research Group.There were 887,000 new connections in the quarter among the top 20 cable and phone providers. The top broadband providers now account for 65.1 million subscribers with cable companies having 35.3 million broadband subscribers, and telephone companies having over 29.7 million subscribers.

Cable Ad Sales Fail At eBay

After a year, eBay closed down its Internet-based TV and radio ad selling platform, as cable channels avoided it due to fears of commoditizing ads.

Meter's Running In Time Warner Test

Beaumont, TX, earned the distinction of being the testing ground for metered Internet service for the heaviest users of network capacity.

Nationwide Sprint WiMax Network Idea Revived

Deep-pocketed cable companies have a newfound interest in helping Sprint and occasional partner Clearwire launch a high-speed wireless network based on the WiMax standard.

Google Connected To New Undersea Cable

Bharti Airtel, Global Transit, KDDI Corporation, Pacnet, and SingTel, along with one other corporation, are building an undersea fiber optic cable connecting America and Japan.  The cable should cost around $300 million, and the last member of the six-company consortium is Google.