WebProNews

News And Media Crowd Fond Of Yahoo Buzz

New Hitwise statistics create an interesting comparison between Digg and Yahoo Buzz.  Depending on which side of the "blogs and personal websites" and "news and media" divide a site stands, it seems the second entity is either almost worthless or nearly as valuable as the first.

Buzz Begins With Yahoo Open Content

The company's open content strategy picked up steam with the debut of the social media site Yahoo Buzz.

Yahoo To Launch Digg Competitor

Valleywag is reporting that Yahoo is planning on launching Yahoo Buzz, a social news site that will rank news based on popular search results and user voting. Buzz will be designed to compete with Digg, which is all well and good, except that it will have a particularly nauseating twist: Only sites that run Yahoo Publisher Network ads will be shown on the site.

Using WoM to Create Buzz

“There is only one thing worse than being talked about, that is not being talked about” -Oscar Wilde Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.

Yahoo Buzzes With Presidential Politics

A political dashboard from Yahoo shows who's being favored in the major Presidential polls along with various trends and analysis of the candidates.

Nielsen: 'Earl', 'Idol' Tops In TV Buzz

When people talked about their favorite TV shows online, Jason Lee's sitcom rated first in Nielsen's top ten list.

Google Assists With Florida's Public Records

You know those “fleecing of America” stories?  This isn’t one of them.  For absolutely no charge, Google is helping make Florida’s public records more accessible.

E*Trade Bashed Following Bankruptcy Buzz

E*Trade’s stock has spent a good deal of time in the $8-$9 range, just comfortably floating along.  But due to warnings about earnings and even bankruptcy, the stock lost over 50 percent of its value today, and is now sitting at $3.57, down $5.02 from its opening price.

Omniture Not Purchasing WebTrends...Yet

There has been a lot of buzz surrounding WebTrends over the last little while so yesterday I spoke with the Director of Product Marketing Matt Langie and CMO Tim Kopp to get insight on the latest rumblings at WebTrends:

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.