Brightcove announced that it’s providing live streaming for Farm Aid today. Headliners of the show include regulars Dave Matthews, Neil Young, John Mellencamp and Willie Nelson. “Farm Aid joins a fast-growing list of organizations taking advantage of Brightcove’s live streaming …

Brightcove and LG Electronics have announced a partnership to expand online video content on LG’s Smart TVs. "The deal enables Brighcove’s 2,700+ customers – brands including New York Times, Fox, A&E – to extend their reach into the living room via LG’s Smart TVs, while LG is able to increase the high-quality online video content available through apps on these TVs," a spokesperson for Brightcove tells WebProNews.

Online video platform Brightcove said today it is teaming with the Sundance Institute to support its new live and on-demand video initiatives for the 2011 Sundance Film Festival, which runs from January 20 – 30 in Park City, Utah.

Facebook defines itself as something that "helps you connect and share with the people in your life," and now more than ever, it looks like folks are sharing videos.  Brightcove and TubeMogul determined yesterday that Facebook passed Yahoo in terms of video streams referred during the third quarter.

To be clear: the difference wasn’t large, and Google’s still in the lead by a huge margin.  Bing and Twitter aren’t entirely out of the running, either.

Cloud-based online video platform Brightcove has launched a new version today – Brightcove 5. This comes with increased mobile support, YouTube Sync, Apple HTTP streaming, advanced analytics for HTML5, and more. 

Online video viewing grew across all media categories in the second quarter with unique viewers increasing on average 2.8 percent per month, and consumers watched 11 percent more videos-month-over-month compared to the first quarter, according to a new report from Brightcove and TubeMogul.

Video consumption on newspaper sites grew the most over this period, surging to 65 percent more views than the previous quarter due to the coverage focused on the oil spill in the Gulf of Mexico.

Here at Google I/O in San Francisco, Brightcove announced support for the new open source video codec, WebM, which was announced by Google in the keynote earlier.

Google’s getting grabby.  The evidence: on his blog last night, Matt Cutts invited Yahoo engineers to come work for the search giant.  This afternoon, Google announced its acquisition of reCAPTCHA.  And now, there’s word that Google is attempting to buy Brightcove, too.

Brightcove is an online video platform with over 200 partners.  The companies it has ties to include powerful ones like Adobe, AOL, comScore, Nielsen, and OgilvyInteractive.  Plus Google.

Adobe made some big announcements today at the 2009 NAB Show. News ranges from a new framework to potentially game-changing partnerships in online video and taking video to televisions.

Strobe

First off, Adobe has announced a new software framework for building media players, which extends the capabilities of Flash. It’s called Strobe. Adobe says it will help establish an open industry standard for media players.

IAC/Interactive Corp has entered into an agreement with online video syndication service Brightcove to create and distribute video online for IAC brands.

So Hulu, the joint venture between NBC and News Corp. that some thought would be a YouTube competitor, has sort of launched — or at least it has given some of the chosen few in Silicon Valley a look at the service. As far as I can tell from most descriptions of it, it sounds like a video-distribution network that will compete more with Brightcove and other similar video services than it will with YouTube.

ClipBlast an online video search and navigation platform is enhancing its index by automatically crawling platform providers.

CBS television has plans to make its content available on 400 Web sites by the fall, according to executives from the interactive division.

Tim Tuttle and his Truveo video search site, now part of AOL, have been making a lot of deals while boosting their monthly unique audience.

Brightcove, an Internet TV service has inked a deal with Fox Entertainment Group (FEG) to offer it services on all FEG properties.

Medialink, a producer and distributor of short form video and audio has announced it will use Brightcove Internet TV to distribute video content to its clients on the Web. The content produced by Medialink will contain source disclosure and contact details for users to learn more about products and services featured in the video clips.

Many are expecting 2008 to be the year of the YouTube presidency, with candidates using every effective communication tool at their disposal. Senator Barack Obama, who likes to pretend he may not run for president, is taking the video-sharing helm by setting up the Obama Channel at Brightcove.

Publishers can sign up with Brightcove, AOL’s partner, for an account that will allow them to receive up to 70 percent of the revenue generated by sales of their videos.

Warner Music Group signed a deal with Internet video provider Brightcove that will spread Warner-owned videos around the web in a free, ad-supported form.

Consumer-generated media (CGM) is still a relative newborn and is far from its full potential. The success of YouTube has grabbed hold of the marketer’s attention, even in its nebulous and unformed state. The future of television is neatly entwined with this sudden phenomenon, as Brightcove CEO Jeremy Allaire will tell you.

The global news organization has begun a test period where site publishers can add a cross-platform video player to their sites and show breaking news stories.

An interesting phenomenon is coming to a monitor near you, perhaps the one you are looking at right now.