Brightcove announced that it’s providing live streaming for Farm Aid today. Headliners of the show include regulars Dave Matthews, Neil Young, John Mellencamp and Willie Nelson.

“Farm Aid joins a fast-growing list of organizations taking advantage of Brightcove’s live streaming capabilities, including the US State Department, Sundance Film Festival, and the Church of Jesus Christ of Latter-day Saints – an organization that delivered more than 2 million live video streams on the Brightcove Video Cloud platform during the two days of their annual general conference last April,” a Brightcove representative tells WebProNews.

We’re really seeing online video providers hook us up with some major concert events in realtime. It’s a pretty good era to be a music fan. Just last weekend, YouTube streamed Lollapalooza. A while back, they did Coachella.

Of course Farm Aid is about more than just music – hence its name. The organization/event has raised over $39 million to help family farms since 1985.

“We are proud to support Farm Aid’s mission and to be a part of this powerful benefit concert,” said Brightcove President and COO David Mendels. “The live streaming capabilities in our Video Cloud online video platform will enable Farm Aid to deliver a high quality user experience and reach viewers around the world to help raise awareness for this great cause.”

Carolyn Mugar, director of Farm Aid said, “From the artists’ gift of their performance to Brightcove’s generous sponsorship, to the donations from thousands, family farmers everywhere are offered hope and opportunity through the work of Farm Aid.”

Here’s the schedule via the Farm Aid site:

Between 1pm and 3
Willie Nelson welcomes everyone to Farm Aid!
Blackwood Quartet
John Trudell
Hearts of Darkness
Rebecca Pidgeon
Ray Price

Between 3 and 4
Robert Francis
Billy Joe Shaver

Between 4 and 6
Will Dailey & the Rivals
Lukas Nelson & Promise of the Real
Jakob Dylan

Between 6 and 7:15
Jamey Johnson
Jason Mraz

Between 7:15 and 11-ish
Dave Matthews and Tim Reynolds
John Mellencamp
Neil Young
Willie Nelson

The big draw as far as I’m concerned, is John Cougar. Mellencamp will no doubt draw from his impressive catalog of Cougar-era hits, and probably some later stuff. As you can see from the following Farm Aid performances from over the years, he still likes to please the fans. I actually had the pleasure of seeing him at Farm Aid in ’95, and he didn’t disappoint.