WebProNews

Google Wants To Accelerate Brands

Even though Google doesn't want to be an advertising agency, the goals they have for their clients mimic what Madison Avenue tries to accomplish each day.

Brands are Conversations

Ok, it’s been a while since I’ve disagreed with CNET’s Elinor Mills–something that rarely happens, as she’s a fantastic journalist–but here goes.

Google, Yahoo Favorite Online Brands

Google and Yahoo are consumer's favorite online brands, while young adults like MySpace just as much according to a new report from JupiterResearch "Google and Yahoo Are Favorite Brands Online."

Google, Yahoo Win Spots As Top Two Brands

Google’s the best brand!  Well, to be more accurate, it’s the favorite online brand.  And to add still more qualifications, it’s the favorite online brand of about 36 percent of the people who took part in a JupiterResearch study.

Google, Microsoft Are Among "Best Global Brands"

According to a new report from Interbrand, Google is not one of the ten “Best Global Brands 2007”; that, from Mountain View’s perspective, is the bad news.  The good news: at number 20, it’s not too far behind the leaders, and Google’s “brand value” actually increased by 44 percent in the last year.

When is Publishing a Commodity?

As Google's ad network gets more efficient and Google controls more bits, almost everything in any commercial market is going to sell something, subsidize another commercial interest, or have ads on it. To appreciate how much this trend will grow, just read the comments on my post about using custom search engines.

Internet Brands Acquires Several Car Forums

Cars, cars, cars - I like ‘em, and it would seem that Internet Brands does, as well.  The company, which already owned sites like Autos.com and CarsDirect, has now bought at least eight popular automotive forums.

Google Gets No Mention On Top Brands List

It's somewhat surprising that this is Coca Cola's first number one spot on Harris's "Best Brands" poll, considering the amount of money the company spends on branding and the subsequent associations branding has built in the consumer mind.

Are Big Brands Stealing (Buying) the SERPS?

For a long time, search engine marketers wondered why the big brands were so slow to adopt, why they seemed to be ignoring Google. They may be wishing for the old days, when smaller players with smaller budgets had a better shot at the SERPs.

Double Dipping in Google's Organic Results

Subdomain Spam Since Google has been over-representing site authority in their relevancy algorithms many sites like eBay have begun abusing the hole with the use of infinite subdomains. These techniques not only effect branded search results, but also carry over to many other competitive keywords.