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Hyperlapse Marketing Is Obviously Already Happening

Hyperlapse Marketing Is Obviously Already Happening

By Chris Crum August 27, 2014

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create …

Brands Are Probably Overusing Facebook Hashtags Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when …

Now That's How A Brand Should Use Jelly Now That's How A Brand Should Use Jelly
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Brands are already (unsurprisingly) looking for ways to take advantage of Jelly, the new mobile Q&A app from Twitter co-founder Biz Stone. Last week, after the app’s launch, we discussed how it might be useful for businesses out of pure …

Instagram Use Among Top Brands Skyrockets Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. …

When Google Highlights Brands For Generic Queries When Google Highlights Brands For Generic Queries
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Earlier, we posted an article asking if users can trust the information they see in Google’s Knowledge Graph, discussing errors Google has made. The trustworthiness is important for these results in particular, given that this is the stuff Google is …

Apple And Google Are Now Bigger Than Coke Apple And Google Are Now Bigger Than Coke

The big Best Global Brands report from Interbrand has been released, and for the first time, Coca-Cola is not the number one brand. It actually fell to number three, with Apple and Google holding the first and second spots respectively. …

Yahoo Brand Perception Down, But On The Rebound Yahoo Brand Perception Down, But On The Rebound

YouGov, which measures consumers’ perception of various brands, is reporting that brand perception of Yahoo is down considerably over the past year, and particularly since the whole NSA PRISM scandal broke. “One year after Marissa Mayer assumed the CEO title …

Google Emphasizes Brands More In Search Results Google Emphasizes Brands More In Search Results
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Google appears to be taking another step toward emphasizing brands in search results. As pointed out by Gordon Campbell a few days ago, and then again today by Barry Schwartz at Search Engine Roundtable, Google is placing brand names at …

Only 6% of Your Facebook Fans Engage with Your Page Only 6% of Your Facebook Fans Engage with Your Page

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong. That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your …

Watch These Great Discussions From LinkedIn's Event Watch These Great Discussions From LinkedIn's Event

LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel. So, if you wanted to …

Australian Ad Board Rules On Facebook Comments Australian Ad Board Rules On Facebook Comments
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If you run a brand page on Facebook, you may have to pay a little more attention to the kinds of comments that your fans are leaving on your posts. In Australia, the Advertising Standards Board (an arm of the …

Multi-Screen Consumers Most Engaged, Loyal Consumers Multi-Screen Consumers Most Engaged, Loyal Consumers

A new study released today by comScore demonstrates that a television is no longer the only place that consumers are getting their watchable jollies thanks to computers, tablets, and smartphones all capable of delivering your favorite sitcoms and dramas. This …

Facebook Study Shows Brands How to Build Engagement Facebook Study Shows Brands How to Build Engagement
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With the Facebook IPO imminent, it’s no coincidence that Facebook has been whipping itself into a business-friendly shape. To that end, Facebook began to update Facebook Studio, the website that allows marketers to develop their Facebook campaigns and compare them …

The Brands that Own the Brands [Infographic] The Brands that Own the Brands [Infographic]
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This lovely illustration and web of brands that own brands was featured on reedit.com today and reveals something very interesting about our choices as a consumer or, if you will, lack of choices. It’s titled, “The Illusion of Choice”. If …

Want to Age-Restrict Your Twitter Followers? Want to Age-Restrict Your Twitter Followers?
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Anyone who has ever visited the official website of a brewery or tried to watch a Mature-rated video game trailer knows the pain-in-the-ass part where you have to enter in your birthday in order to continue. Age verification is a …

New Facebook Timeline for Brand Pages New Facebook Timeline for Brand Pages

As promised, Facebook has begun to “roll out” its new timeline for brand pages. This is the next step in a series Facebook has taken to phase in the new feature for all users. Soon the option will no longer …

Google Finds Love From Both Sexes In Brands Survey Google Finds Love From Both Sexes In Brands Survey
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If you’re ever having a fight with your significant other, know that you can find common ground over your shared love of Google, Dove, and Southwest Airlines. Brand insight firm Buyology has just released the results of their 2012 Most …