For all intents and purposes, Facebook just gave users more control over what they see in the news feed than ever before. And with it, a pathway (albeit a tough one) for pages to r...
Spotify's ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify's turning to playli...
At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands' organic reach...
Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer's attention? Or,...
Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they're already at the party, they sho...
Once again, Microsoft is having a hard time controlling the variables of its product placement.
You may have been watching CNN's election coverage last night. If so, you may ha...
Oftentimes, a brand can become so ubiquitous that people stop thinking of it as a brand of a specific product, and instead begin to associate the brand as inherent to said specific...
Whenever a new social media experience catches the media's attention, marketers are usually among the first to take note and utilize it.
On Tuesday, Facebook's Instagram...
Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Con...
Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer's eyes on their brand, and keep their brand in front of them. Modern mar...
WebProNews is an iEntry Publication
