brands Articles
Now That’s How A Brand Should Use Jelly

Now That’s How A Brand Should Use Jelly

By Chris Crum January 19, 2014 | 1 Comment

Brands are already (unsurprisingly) looking for ways to take advantage of Jelly, the new mobile Q&A app from Twitter co-founder Biz Stone. Last week, after the app’s launch, we discussed how it might be useful for businesses out of pure …

Google Emphasizes Brands More In Search Results Google Emphasizes Brands More In Search Results
By · February 28, 2013 · 1 Comment

Google appears to be taking another step toward emphasizing brands in search results. As pointed out by Gordon Campbell a few days ago, and then again today by Barry Schwartz at Search Engine Roundtable, Google is placing brand names at …

Search
Only 6% of Your Facebook Fans Engage with Your Page Only 6% of Your Facebook Fans Engage with Your Page
By · October 18, 2012

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong. That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your …

Social Media
Watch These Great Discussions From LinkedIn's Event Watch These Great Discussions From LinkedIn's Event
By · October 12, 2012

LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel. So, if you wanted to …

Business
Australian Ad Board Rules On Facebook Comments Australian Ad Board Rules On Facebook Comments
By · August 6, 2012 · 2 Comments

If you run a brand page on Facebook, you may have to pay a little more attention to the kinds of comments that your fans are leaving on your posts. In Australia, the Advertising Standards Board (an arm of the …

Social Media
Multi-Screen Consumers Most Engaged, Loyal Consumers Multi-Screen Consumers Most Engaged, Loyal Consumers
By · June 11, 2012

A new study released today by comScore demonstrates that a television is no longer the only place that consumers are getting their watchable jollies thanks to computers, tablets, and smartphones all capable of delivering your favorite sitcoms and dramas. This …

Social Media
Facebook Study Shows Brands How to Build Engagement Facebook Study Shows Brands How to Build Engagement
By · May 16, 2012 · 1 Comment

With the Facebook IPO imminent, it’s no coincidence that Facebook has been whipping itself into a business-friendly shape. To that end, Facebook began to update Facebook Studio, the website that allows marketers to develop their Facebook campaigns and compare them …

Business
The Brands that Own the Brands [Infographic] The Brands that Own the Brands [Infographic]
By · April 25, 2012 · 6 Comments

This lovely illustration and web of brands that own brands was featured on reedit.com today and reveals something very interesting about our choices as a consumer or, if you will, lack of choices. It’s titled, “The Illusion of Choice”. If …

Business
Want to Age-Restrict Your Twitter Followers? Want to Age-Restrict Your Twitter Followers?
By · March 2, 2012 · 1 Comment

Anyone who has ever visited the official website of a brewery or tried to watch a Mature-rated video game trailer knows the pain-in-the-ass part where you have to enter in your birthday in order to continue. Age verification is a …

Social Media
In The Newsletter
New Facebook Timeline for Brand Pages New Facebook Timeline for Brand Pages
By · February 29, 2012

As promised, Facebook has begun to “roll out” its new timeline for brand pages. This is the next step in a series Facebook has taken to phase in the new feature for all users. Soon the option will no longer …

Google Finds Love From Both Sexes In Brands Survey Google Finds Love From Both Sexes In Brands Survey
By · February 17, 2012 · 1

If you’re ever having a fight with your significant other, know that you can find common ground over your shared love of Google, Dove, and Southwest Airlines. Brand insight firm Buyology has just released the results of their 2012 Most …

Google+ Brand Pages Grow 1400% Since December Google+ Brand Pages Grow 1400% Since December
By · February 17, 2012 · 2

One way to judge the popularity of Google+ is with total user growth, and some estimates put the network at over 100 million users. Those projections indicate that Google+ could have 400+ million by the end of 2012. Another metric …

Facebook Timeline For Brands Coming Late February Facebook Timeline For Brands Coming Late February
By · February 16, 2012 · 3

Brands that want to utilize Facebook’s spiffy new Timeline feature won’t have to wait too much longer. According to apprised executives quoted in AdAge, Facebook plans to begin rolling out Timeline for Brands at the end of February. Apparently, Facebook …

Facebook Timelines Being Considered For Brands Facebook Timelines Being Considered For Brands
By · December 15, 2011 · 6

Facebook made the timeline available to all Facebook users today. Naturally, businesses are already wondering when they can take advantage of the feature, and if they will in fact be able to do so, for that matter. From the sound …

The Relationship Between Bloggers and Brands The Relationship Between Bloggers and Brands
By · November 4, 2011

During the State of the Blogosphere presentation at the 2011 BlogWorld Expo, Technorati CEO Shani Higgins discussed the sometimes tenuous relationship between professional bloggers and the brands they sometimes write about. While a great deal of bloggers do write about …

Yahoo’s Brand Not Damaged, According to Report Yahoo’s Brand Not Damaged, According to Report
By · September 8, 2011

“Yahoo is not a damaged brand in the eyes of the public,” a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm. As you may know, Yahoo just fired CEO Carol Bartz. She had some …

ICANN Domain Plan: Brands Headed for Disaster? ICANN Domain Plan: Brands Headed for Disaster?
By · August 15, 2011 · 51

The Interactive Advertising Bureau (IAB) is speaking out against ICANN’s decision to open the domain name floodgates by lifting restrictions on generic top-level domains. Are the new domains a good idea? Tell us what you think. ICANN is to start …

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