All Posts Tagged Tag: ‘brands’

Spotify Lets Brands Tailor Ads Based on Your Mood with New Playlist Targeting

Spotify’s ad offerings for brands have included audience targeting for some time – based on age, gender, location, platform, and genre preferences. Now, Spotify’s turning to playlists to unlock users’ current moods, so advertisers can know if users are in chill mode or turn-up mode. The company has just announced playlist targeting for brands, set to kick off May 1. …

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Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a devastating blow almost two years ago and small cuts ever since. For those who refuse to pay-to-play, Facebook certainly feels …

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Cinemagraphs Could Be the Next Big Thing in Facebook Advertising

Facebook, a company that makes its money selling ad space, has the same problem that everyone who deals in advertising has. How do I capture the consumer’s attention? Or, more aptly put, how do I make people stop and give a damn – if just briefly? Advertising on Facebook has evolved over the years to include the rather in-your-face tactic …

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Facebook: Video Is Taking Over, Up 75% in the Last Year

Facebook says the video party is in full swing and content creators (users, but more importantly – brands) should come join said party. Or if they’re already at the party, they should learn how to party harder. We already know that Facebook serves, on average, over a billion video views per day – almost one per user. Here are some …

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Instagram Destroys Twitter in Brand Engagement, Says Report

Brands looking to cultivate a robust social media following should be putting a lot of their time into Instagram, according to recent data. Socialbakers says that brand engagement on Instagram is blowing Twitter out of the water. In fact, the average engagement per post for the top 25 most-engaged brands in 50 times greater on Instagram than it is on …

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CNN Talking Heads Use Product-Placed Surface Tablets As iPad Stands

Once again, Microsoft is having a hard time controlling the variables of its product placement. You may have been watching CNN’s election coverage last night. If so, you may have seen a bunch of shiny, new Microsoft Surface Pro 3 tablets resting upright in front of the various commentators. What you may not have seen were the iPads, which the …

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Colin Kaepernick Fined for Wearing Beats Headphones

It looks like we have our first victim of the NFL’s Beats by Dre headphones ban. The NFL has fined San Francisco 49ers quarterback Colin Kaepernick $10,000 for donning a pair of pink Beats headphones at his post-game press conference on Sunday. #49ers QB Colin Kaepernick still rocking Beats by Dre headphones after beating #KCChiefs pic.twitter.com/A5Hh4uVaWn — Paul Gutierrez (@PGutierrezESPN) …

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NFL Announcers Keep Calling Microsoft’s Product-Placed Surface Tablets ‘iPads’

Oftentimes, a brand can become so ubiquitous that people stop thinking of it as a brand of a specific product, and instead begin to associate the brand as inherent to said specific product. You probably do it all the time – sometimes without noticing. For instance, in the south, it’s common to call any soft drink a “Coke”. Not just …

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Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create high-quality time lapse videos even while in motion. Introducing Hyperlapse from Instagram from Instagram on Vimeo. On Wednesday, Re/code is …

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Instagram Debuts Ad Analytics Suite for Brands

By some accounts, brands are seeing more engagement from their instagram ads than they are from other social networks like Twitter and Facebook. Instagram, which only began allowing ads less than a year ago, is taking things slow. Your Instagram feed hasn’t been inundated with ads yet because there simply aren’t that many ad partners yet. It appears as if …

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Brands Get Way To See When They Appear On Tumblr

Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on a daily basis, this could provide a good opportunity for companies to get a better feel for what their Tumblr …

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Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at fairs, print ads in newspapers, and 30-second TV spots, but today’s advertising is very different. The Internet requires a vastly …

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