All Posts Tagged Tag: ‘Bounce Rate’
Google put out an interesting post on the Google Analytics blog today about how to track adjusted bounce rate. For the record, Google apparently does not use bounce rate as a ranking signal, but that doesn’t mean it’s not an important metric to track. However, as Google notes, it’s more useful for some types of sites than for others. “Imagine …
There’s been a lot of talk over the years (especially post Panda update) about whether or not Google uses bounce rate as a ranking signal. In fact, even this morning at SMX Advanced in the SEO Periodic Table session, the topic came up. Here are a couple of tweets from an attendee of that session: Follow @CliffyKOnline Cliff Karklin @CliffyKOnline …
Update: Looks like we have a direct answer now. Forget for a moment everything you think you know about Google and how they rank content. Put yourself in the role of a person who is tasked with ranking results. One result gets clicked often, but most of the time the user only stays on the page for a few seconds …
Google has launched a new product that online retailers may find incredibly useful for improving the product search on their site, and potentially increasing sales and reducing bounce rates. It’s called simply Google Commerce Search. Think Google Site Search, specifically tailored to e-commerce and product sites. Google couldn’t have timed such a release any better with the holiday shopping season arriving.
SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly.
Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy tells WebProNews.
So here’s the question; are behavioural metrics being used in modern search? You do remember them right? Those warm and fuzzy little signals such as bounce rates that there all the rage in late 2008 in the search engine optimization world? Sure you do… but let’s take one last look.
Some questions about how bounce rate relates to SEO came up over at Webforumz.com, where our own Mike McDonald was kind enough to step in and try to get some answers about. Mike asked some questions to a couple of Googlers, and the following responses are the result of that. This should shed a little light on how Google takes bounce rate into account.
First Mike got a response from Google Search Evangelist Adam Lasnik:
It’s no secret that web analytics are important to the success of a website. It looks like that importance might even increase in the future as change unfolds in the search industry, throwing a fork in the spokes of how Internet marketers drive traffic to sites.
Web Analytics and SEO