Matt Cutts: Google Doesn't Use Bounce Rate

Chris CrumSearchNews

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There's been a lot of talk over the years (especially post Panda update) about whether or not Google uses bounce rate as a ranking signal. In fact, even this morning at SMX Advanced in the SEO Periodic Table session, the topic came up. Here are a couple of tweets from an attendee of that session:

Bounce rates probably aren't factored either. Doesn't mean they aren't important for UX @markmunroe #smx #11a
4 hours ago via Twitter for iPad · powered by @socialditto
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Overall bounce rate may not be important. But Google sure knows when users immediately go back to Google from your site #smx #11a
4 hours ago via Twitter for iPad · powered by @socialditto
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Apparently, Google's Matt Cutts said flat out (via second-hand news) that Google does not use Bounce Rate. Danny Sullivan just tweeted:

"Google doesn't use bounce rate" @mattcutts told @tomschmitz yesterday, tom says #smx #11c
2 minutes ago via web · powered by @socialditto
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Common thinking seems to have been that bounce rate is not a ranking signal, but this could help put a stop (or at least add a major point of argument) to the debate.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.