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All Posts Tagged Tag: ‘Bing’

Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between campaigns,” says Microsoft’s Anar Alimov. “With this release, you can create lists of negative keywords and apply them simultaneously to …

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Bing Gives Image Search A Makeover

Microsoft announced that it’s rolling out a new user experience for Bing Image Search, which adapts based on query, resolution, and interaction. Here’s what it looks like: Image results will now expand to the full width of the screen, and will include exploration suggestions dynamically according to screen resolution. “This means an uncluttered first page where images are the hero. …

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Bing Ads Get New Dynamic Sitelinks Feature

Microsoft announced a new Dynamic Sitelinks feature for Bing Ads, which it says can help improve relevance and click-through rates for SMB advertisers. Once again, Bing is following Google’s lead on ads, as the search giant launched a similar feature for AdWords in July. “Dynamic Sitelinks are clickable text additions to your ad that help enrich and enhance the information …

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Bing Ads Get Better Location Targeting, Ad Scheduling

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for location targeting, intent only targeting, and better city level targeting. “In addition to these user-facing updates, there are also several …

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Bing Reveals URL Keyword Stuffing Spam Filtering

Bing revealed in a blog post this week that it rolled out an update to its algorithm a few months ago that targets URL keyword stuffing. They had alluded to such an update in another recent post. Igor Rondel, Principal Development Manager for Bing Index Quality writes: Like any other black hat technique, the goal of URL KWS, at a …

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Microsoft Gives MSN A Big Overhaul

Microsoft announced a new rebuilding of MSN, which is geared toward a “mobile-first” and “cloud-first” experience. The top of the page includes quick access to what Microsoft is calling the “Services Stripe,” which includes email, OneDrive, OneNote, Facebook, Twitter, Office 365, and Skype. The page also includes tools like shopping lists, a savings calculator, a symptom checker, a 3D body …

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Getty Images Sues Microsoft Over Bing Image Tool

Getty Images is suing Microsoft over a tool the latter recently launched enabling people to embed slideshows of images from Bing Image Search on their websites. The tool is called the Bing Image Widget, which Microsoft describes in the following manner: Bing Image Widget enhances your web site with the power of Bing Image Search and provides your users with …

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New Top Movers Report Added To Bing Ads

Microsoft announced the launch of a new Top Movers report for Bing Ads to let advertisers figure out account clicks and spend variations, and find which campaigns or ad groups see the biggest changes. It can also help them understand the causes. “A ‘top movers’ list is up to 10 campaigns and/or ad groups that have experienced the largest performance …

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Bing Follows Google Into Conversational Search

Microsoft’s search engine is once again following Google’s lead, adding new conversational search capabilities. You may recall, Google announced its version over a year ago, and has slowly made improvements to it in the meantime. In May, for example, the “Ok, Google” feature became available for all Chrome users in the U.S. Yan Ke, Principal Development Lead for the Bing …

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Twitter Axes Bing-Powered Translations

About a year ago, Twitter began offering instant tweet translations, powered by Bing. As with any basic translation tool, it wasn’t always the most accurate thing around, but it worked in many instances. And now it’s gone. There are tweets from people complaining about the lack of the Bing translate going as far back as August 2nd, so it appears …

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The New Bing Ads Web Interface Has Launched

Last week, Microsoft announced its new redesign of the Bing Ads web interface. It’s now launched, and will roll out to advertisers over the next few weeks. With the new version, Microsoft touts easier access to frequently used tools and links, shard libraries (lists of entities you can reuse across campaigns), multi-metric trend charts, better proposals in the Opportunities tab, …

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Google Reportedly Reveals ‘Right To Be Forgotten’ Stats

EU regulators had that meeting with the search engines about the “right to be forgotten” ordeal on Thursday, and Google did indeed participate. There had initially been some question regarding whether or not Google would be in attendance. The Wall Street Journal has a source apparently with direct knowledge of what was discussed in the meeting, and shares some stats …

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