All Posts Tagged Tag: ‘Bing’

Bing Ads Get Targeting Changes, App Extensions

Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing some more. Bing is eliminating explicit mobile device targeting. Microsoft’s Gyan Trivedi explains, “Advertisers will be able to leverage bid modifiers on Mobile. We will continue having the bid modifier on Tablet as well. Once …

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Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the groundwork for audience based remarketing scenarios,” which are coming sometime soon. “UET simplifies campaign goal tracking by placing a small …

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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership saw its best showing since Q1 2009 as it increased to 25% compared to Google’s 75%. Yahoo/Bing is also getting …

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Bing Ads Launches Enhanced Sitelinks

Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google made its version available to the world. Microsoft has been piloting the feature with a few advertisers over the several months, and says performance has been “phenomenal”. Microsoft’s Eliot Li writes, “Most of you are probably familiar with Sitelink Extensions. We have seen our advertisers benefit …

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Bing Ads Gets Close Variants In Exact Match

Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now include minor grammatical variations like plurals, abbreviations, acronyms, spacing, and misspellings. Microsoft’s Matt Bisson writes on the Bing Ads blog: Based on our prior testing, we found that exact match close variants helped …

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Bing Adds A Couple Features For iOS 8

Apple released iOS 8 last week, and many apps are adding features that take advantage of its specific capabilities. These include Microsoft’s Bing app, which has added a new translation feature and the ability to put Bing’s daily homepage image and trends on the Today screen. “With this release, we were able to take advantage of the extensibility possible in …

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Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between campaigns,” says Microsoft’s Anar Alimov. “With this release, you can create lists of negative keywords and apply them simultaneously to …

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Bing Gives Image Search A Makeover

Microsoft announced that it’s rolling out a new user experience for Bing Image Search, which adapts based on query, resolution, and interaction. Here’s what it looks like: Image results will now expand to the full width of the screen, and will include exploration suggestions dynamically according to screen resolution. “This means an uncluttered first page where images are the hero. …

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Bing Ads Get New Dynamic Sitelinks Feature

Microsoft announced a new Dynamic Sitelinks feature for Bing Ads, which it says can help improve relevance and click-through rates for SMB advertisers. Once again, Bing is following Google’s lead on ads, as the search giant launched a similar feature for AdWords in July. “Dynamic Sitelinks are clickable text additions to your ad that help enrich and enhance the information …

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Bing Ads Get Better Location Targeting, Ad Scheduling

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for location targeting, intent only targeting, and better city level targeting. “In addition to these user-facing updates, there are also several …

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Bing Reveals URL Keyword Stuffing Spam Filtering

Bing revealed in a blog post this week that it rolled out an update to its algorithm a few months ago that targets URL keyword stuffing. They had alluded to such an update in another recent post. Igor Rondel, Principal Development Manager for Bing Index Quality writes: Like any other black hat technique, the goal of URL KWS, at a …

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Microsoft Gives MSN A Big Overhaul

Microsoft announced a new rebuilding of MSN, which is geared toward a “mobile-first” and “cloud-first” experience. The top of the page includes quick access to what Microsoft is calling the “Services Stripe,” which includes email, OneDrive, OneNote, Facebook, Twitter, Office 365, and Skype. The page also includes tools like shopping lists, a savings calculator, a symptom checker, a 3D body …

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