All Posts Tagged Tag: ‘Bing’

Bing Reveals Top Searches Of 2014

Bing has released its top searches of 2014. “Each year, billions of searches on Bing.com reveal the people, moments and events that captivate people’s attention,” a Bing spokesperson tells WebProNews in an email. “From celebrities, to sports controversies, to top apps and vacation spots, Bing’s top searches reveal a unique, behind the scenes look at the people, moments and events …

Read More

Could Google Lose Apple Like It Lost Firefox?

Google may be in danger of losing a major deal for its search engine, which could result in a reduction in market share. Google has already lost out to Yahoo as the default search engine for Mozilla’s Firefox browser in the U.S. While Google will remain the default experience for Firefox in Europe, that could change in the future. Mozilla …

Read More

Bing Launches Homepage Improvements

Microsoft announced that it will now feature high-definition images on its home page, as well as new image captions, customization features and quick access to Office Online. The daily homepage image will be wide-screen and HD (1920×1080 pixels). “We get a lot of feedback about the homepage image, whether you’re trying to figure out where or what the image is …

Read More

Yahoo Takes Major Search Partner Away From Google

Yahoo may have lost its way in search over the years, but it would appear that CEO Marissa Mayer is determined to bring search back to the forefront. Going to head with her former employer in its specialty may not be an easy feat, but she’s doing everything she can, it would seem, to cement Yahoo’s brand back into search …

Read More

Bing: We’re Not Giving Up On Search [Updated]

Update 2: Asked for additional comment or further clarification on Stefan’s comments, the spokesperson says, “We have nothing further to share.” Update: The initial headline to this article was “Bing Abandons Hope Of Competing With Google (In ‘Pure’ Search)”. Bing apparently takes issue with this. A spokesperson says it’s a “misrepresentation of Bing’s position, as well as Stefan Weitz’s statement. …

Read More

Bing Ads Get Targeting Changes, App Extensions

Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing some more. Bing is eliminating explicit mobile device targeting. Microsoft’s Gyan Trivedi explains, “Advertisers will be able to leverage bid modifiers on Mobile. We will continue having the bid modifier on Tablet as well. Once …

Read More

Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the groundwork for audience based remarketing scenarios,” which are coming sometime soon. “UET simplifies campaign goal tracking by placing a small …

Read More

Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership saw its best showing since Q1 2009 as it increased to 25% compared to Google’s 75%. Yahoo/Bing is also getting …

Read More

Bing Ads Launches Enhanced Sitelinks

Microsoft announced the launch of Enhanced Sitelinks for Bing Ads, two years after Google made its version available to the world. Microsoft has been piloting the feature with a few advertisers over the several months, and says performance has been “phenomenal”. Microsoft’s Eliot Li writes, “Most of you are probably familiar with Sitelink Extensions. We have seen our advertisers benefit …

Read More

Bing Ads Gets Close Variants In Exact Match

Microsoft announced that it is rolling out the inclusion of close variants in exact match for Bing Ads in the U.S. This means exact match will now include minor grammatical variations like plurals, abbreviations, acronyms, spacing, and misspellings. Microsoft’s Matt Bisson writes on the Bing Ads blog: Based on our prior testing, we found that exact match close variants helped …

Read More

Bing Adds A Couple Features For iOS 8

Apple released iOS 8 last week, and many apps are adding features that take advantage of its specific capabilities. These include Microsoft’s Bing app, which has added a new translation feature and the ability to put Bing’s daily homepage image and trends on the Today screen. “With this release, we were able to take advantage of the extensibility possible in …

Read More

Bing Ads Lets You Share Negative Keyword Lists Among Campaigns

Microsoft announced that you can now share negative keyword lists between campaigns in Bing Ads. You can do this with the Bing Ads Editor, the web interface, or the API. “Gone are the days of manually copying negative keywords between campaigns,” says Microsoft’s Anar Alimov. “With this release, you can create lists of negative keywords and apply them simultaneously to …

Read More

Page 4 of 33« First...«23456»102030...Last »