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Is International SEO More Important Now?

Is International SEO More Important Now?

By Chris Crum May 5, 2013 | 26 Comments

Ranking in search engines, particularly Google, is not getting any easier, but how often are you considering the search engines around the globe? Many in the industry see international SEO as only gaining in importance. Do you think it’s more …

Baidu’s Stock Up On Word Of Facebook Partnership Baidu’s Stock Up On Word Of Facebook Partnership
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The stock market, as a whole, did not do well today.  The Dow and Nasdaq stayed about level, gaining and losing 0.01 percent and 0.32 percent, respectively, while AOL, Apple, and Yahoo all suffered losses of greater than 1.00 percent.  …

Report: Baidu Execs Visiting Facebook In CA

A partnership between Facebook and Chinese search giant Baidu – long the subject of rumors and speculation – might be closer than ever.  An unconfirmed report indicates that Baidu execs are visiting Facebook in California for the sake of discussing a deal.

Bill Bishop, who’s bilingual and thereby able to read the original story, wrote yesterday, "Sina News reported on Friday afternoon that unnamed Baidu executives have flown to Silicon Valley to discuss possible cooperation with Facebook."

Baidu Reports Big Jump In Revenue, Profits

Chinese search company Baidu shows no signs of slowing down when it comes to making money.  Late yesterday, the company released its fourth quarter earnings report, and analysts’ expectations were surpassed in pretty much every respect.

To sort of cut to the chase: Baidu’s stock is up 6.69 percent in early morning trading, which shows the degree to which the company impressed investors.  Jumps like that don’t occur on an everyday basis.

Google Sees Search Ad Gain In China

Early last year, it looked like Google might leave (or get kicked out) of China.  Then, in a business sense, the best-case scenario appeared to be a series of embarrassing losses to Baidu.  But a new report from Analysys International indicates that Google’s share of search advertising revenue in China may have stabilized at a respectable level.

Baidu’s Twitter Imitation Collects 1 Million Users
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An apples-to-apples comparison may not be possible here, given that Twitter used to keep its stats private, time’s passed, and Twitter and a service called Baidu Talk operate in different markets.  But Baidu Talk, Baidu’s Twitter-esque product, is doing quite well, apparently racking up a million users in a rather short period of time.

Baidu Exec Calls For Facebook To Enter China
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A couple words of caution: Baidu doesn’t speak for the Chinese government, and no one’s hinted that any sort of formal alliance exists between Baidu and Facebook.  A high-ranking Baidu spokesperson has said he’d like to see Facebook operate in China, however.

Google Slides To Third Place In Chinese Online Ad Market

It’s a pretty well-known fact that Baidu’s beaten Google in China, and all of Google’s efforts to reverse that fact haven’t accomplished much.  Unfortunately for the company, those efforts also failed to hold off another rival, as a new report puts Alibaba ahead of Google in the online ad market.

Deutsche Bank Downgrades Baidu

Today is perhaps not a day on which a lot of investors will conduct spending sprees; the Dow’s down 1.10 percent right now, which isn’t at all encouraging.  But Deutsche Bank has come to believe that investors almost definitely shouldn’t acquire shares of Baidu, downgrading the stock from "Buy" to "Hold."

Baidu Files Lawsuit Over Malware Alerts
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The Chinese search company that is more or less the Google of its home market has sued another organization over its security software.  Baidu said in its lawsuit that Qihoo 360′s Safe PC software unfairly identifies its toolbar and address bar as malware.

Baidu Receives Go-Ahead To Sue Registrar

What with Google, Facebook, and other Web heavyweights seemingly getting drawn into courts on a weekly basis, it would make sense for Baidu to star in a lawsuit, and now the Chinese search giant will indeed become involved in another one.  Only Baidu won’t have to defend itself, as the company will actually be suing its domain name registrar.

Baidu Reports 118 Percent Rise In Profits

Baidu’s second quarter was in many (positive) respects a doozy.  The company released its earnings report last night, and posted some very interesting numbers as it beat analysts’ estimates.  One key stat: profits rose 118 percent on a year-over-year basis.

Baidu to Compete with Google in the Mobile OS Space Too?

InformationWeek is reporting that Baidu may be looking at developing a mobile operating system, citing Chinese media reports. The project would be led by former Google employees. Meanwhile, TechCrunch says Android is poised to dominate in China.

State Media Targets Baidu Over Counterfeit Drug Ads

Chinese search giant Baidu may be in trouble.  China Central Television (CCTV) – which is state-owned and easily the country’s largest broadcaster – has accused the company of allowing sites that deal in counterfeit drugs to buy ads.

Baidu Plans Dip Into Silicon Valley Talent Pool
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Even as Google’s making concessions for the sake of staying in China, its chief rival there is in one sense branching out.  Baidu announced today that it will hire some American engineers, and although that might not sound too remarkable, they’ll actually be the first people the company has hired straight from the U.S.

Baidu Sets Sights On Market Share Of 79 Percent

Baidu’s share of the Chinese search market is going to get much bigger quite soon, if the company has its way.  An exec explained this morning that Baidu would like to see its share reach 79 percent next year.

Baidu Reports Good Q1 Results, High Hopes For Q2
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Assuming they haven’t already done so, it wouldn’t be surprising if Baidu’s execs decide to send some thank you notes and fruit baskets to their counterparts at Google.  Baidu released its first-quarter earnings report late yesterday, and – due in large part to Google’s recent moves – the last few months went well, and the future looks even brighter.