WebProNews

Which Marketers Are Using Which New Media Strategies?

the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What's more interesting is how they are using them. According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

B2B Buyers Engaged With Their Peers Through Social Media

A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers. The report breaks down the use of social media by Social Technographic role by type of social media involvement (types explained in this PPT):

B2B Opportunities Exist On Google

Selling a massive piece of machinery should be as much a part of search marketing as selling a consumer good like the iPhone.

For Local/B2B, Organic May Be Better Than PPC

It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.

Increase Expected In 2008 Marketing Budgets

A friend recently told me about a loud, attention-catching commercial for a company's going-out-of-business sale.  Only the friend had never before heard of the company.  Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.

Top Challenges for B2B Demand Generation Marketers

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5. 1. The Growing Committee

SES: Inspecting B2B Tactics

Many aspects of a business’s operations need to be focused on its customers, and much of SES San Jose has been focused on that basic fact.  Not all businesses have the same clients, though, so one session concentrated exclusively on business-to-business tactics.

80% of New Customers Believe They Found You

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

Social Media & B2B

One of the people I met a SMX was Lisa Ditlefsen of SEO Chicks (did I mention I totally need an SEO Chicks shirt for when I start video blogging again). During the SMO session she asked a question about how to use social media for B2B clients.

B2B Social Media Marketing

We know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from 'someone just like me.'