WebProNews

For Local/B2B, Organic May Be Better Than PPC

It can be especially difficult for business-to-business companies and brick-and-mortar stores to stand out in search results, especially if their relying on local results or paid listings. The answer to that, of course, is good (old fashioned?) SEO.Galen De Young, managing director of Francis SEO, says research suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings. That and local search often fails to present businesses that serve a larger area than just their home base, or also nearby cities.

Increase Expected In 2008 Marketing Budgets

A friend recently told me about a loud, attention-catching commercial for a company's going-out-of-business sale.  Only the friend had never before heard of the company.  Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.

Top Challenges for B2B Demand Generation Marketers

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5. 1. The Growing Committee

SES: Inspecting B2B Tactics

Many aspects of a business’s operations need to be focused on its customers, and much of SES San Jose has been focused on that basic fact.  Not all businesses have the same clients, though, so one session concentrated exclusively on business-to-business tactics.

80% of New Customers Believe They Found You

According to MarketingSherpa’s Business Technology Marketing Benchmark Guide 2007-08, 80% of decision makers who made a technology purchase believe that they found the vendor – as opposed to the vendor targeting them.

Social Media & B2B

One of the people I met a SMX was Lisa Ditlefsen of SEO Chicks (did I mention I totally need an SEO Chicks shirt for when I start video blogging again). During the SMO session she asked a question about how to use social media for B2B clients.

B2B Social Media Marketing

We know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from 'someone just like me.'

WoM the Most Influential for B2B Execs

Over at eMarketer, they’ve compiled some recent reports that suggest executives in business to business industries rely heavily on referrals and word of mouth, when making buying decisions.

Better B2B Landing Pages

If want to make Google richer without making any money yourself, then stop reading. You don't need to worry about conversion rates or landing pages. But if you want to grow your own revenue using search engine marketing, then you must pay attention to converting your clicks into leads.

Social Networks Provide "Momentum Effect"

Fox Interactive Media has released findings from a study that looked at the growth and marketing power of online social networks. Over 70 percent of Americans ages 15-34 are using social networking sites on a regular basis. The sites see a spike in traffic during primetime hours, which improves communication with family and friends along with building brand connections.