All Posts Tagged Tag: ‘B2B’

Marketers Are Increasing Their Focus On LinkedIn

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within …

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Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagram as a valuable tool for B2B marketing? Share your thoughts in the comments. A recent report from Social Media Examiner finds that while it’s about on par with YouTube, Google+, and …

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Is Being A B2B Data Provider Foursquare’s True Calling?

Foursquare is looking to do more with its location data on the B2B front. The company is touting its Location Cloud offering, which it calls “the most complete set of place data and geo-technology powering the digital world.” “Location data is more than just a point in space or set of latitude and longitude coordinates. By aggregating and analyzing massive …

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Amazon Launches New B2B Marketplace Amazon Business

Amazon announced a new B2B marketplace called Amazon Business, which features unique benefits tailored specifically to businesses. In fact, you even need a business license to use it, according to The Wall Street Journal. Amazon Business includes search and browsing features geared toward businesses as well as business-only pricing, including quantity discounts from select manufacturers and sellers. Businesses can also …

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Percentage Of B2B Commerce Happening Online On The Rise

B2B e-commerce in the United States is projected to reach $1.13 trillion by 2020, according to Forrester, which just released its new report US B2B eCommerce Forecast: 2015 to 2020. That’s up from $780 billion this year, according to the firm. In 2020 B2B e-commerce will constitute 12.1% of the total $9.39 trillion US B2B commerce market, it says. Forrester …

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LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and social advertising programs. It specifically caters to B2B customers. “B2B marketers use Bizo to target prospects within professional segments, and …

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Forrester Looks At The Hows And Whys Of B2B Ecommerce

Forrester has a new report out looking at B2B ecommerce finding what it describes as “solid evidences on the impressive financial successes achieved by companies that have taken the lead in implementing B2B ecommerce.” The report found that 89% of respondents agreed that implementing ecommerce increased annual company revenue by an average of 55%. 98% all of them said their …

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Which Social Networks & Types Of Posts Are Working For B2B?

B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic. It looks at the social networks and types of posts that B2B businesses are using, and what’s working. LinkedIn has a sizable lead over Twitter, Facebook, YouTube, and Google+ in the “most used” department, and LinkedIn is helping these …

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Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t produce enough leads. The survey of 200 businesses also indicates that the most common approaches include email marketing (78%), tradeshow or event marketing (73%), …

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Report: B2B Trending Towards Mobile Before PC

eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm references data from Forrester Research, Forbes Insights, and Google. For one, it says (citing Forrester) that 91% of “connected employees” used a computer at their work desk in Q4 2012, and 64% also used a smartphone. We can …

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Report: Content Sharing Circles Have Big Impact On B2B Vendor Selection

The Chief Marketing Officer (CMO) Council and NetLine Corporation recently put out a report (via MarketingProfs) finding that customer content sharing circles strongly impact pre-sale vendor selection. More and more, “insight-hungry” businesses are relying on trusted third-party information to make their decisions. It also found that buyers are often clustered in “distinctly different content sharing circles”. The report is based …

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Infographic Looks At B2B Social Media Potential For 2014

UK-based Real Business Rescue has gathered some findings about B2B social media use to project what’s in store for the remainder of the year. Data comes from a bunch of sources including eMarketer, Social Media Examiner, InternetRetailer, BusinessInsider, MediaBistro, AdAge and others. Among said projections is that social media advertising will see “explosive growth” throughout the year and into the …

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