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All Posts Tagged Tag: ‘B2B’

Infographic Looks At Stages Of B2B Digital Marketing Journey

Infographic Looks At Stages Of B2B Digital Marketing Journey

Find and Convert released the following infographic earlier this year, but it was just brought to our attention by a post at Social Media Today. It looks at the B2B Digital Marketing Journey, breaking it down into three main stages. While the graphic is based on anecdotal experiences from a digital marketing agency with B2B clients rather than research findings, …

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Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional network is only growing in importance to marketers, but in the B2B space, it’s the most important social network of them all to a lot of businesses. Is LinkedIn a major …

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Infographic Looks At The State Of B2B Product Marketing in 2015

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company shared an infographic (via MarketingProfs) looking at The State of B2B Product Marketing in 2015. It makes use of research …

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How Should B2B Companies Approach Pinterest?

How Should B2B Companies Approach Pinterest?

Are there benefits to spending time and resources on Pinterest when you’re a B2B company? Sure, people love it for finding recipes, crafts, and other consumer-facing ideas, and there’s plenty of hype about how great of a marketing tool it has become, but does this apply to you? Are you a B2B business using Pinterest? Has it been worth your …

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Marketers Are Increasing Their Focus On LinkedIn

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within …

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Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it. Do you see Instagram as a valuable tool for B2B marketing? Share your thoughts in the comments. A recent report from Social Media Examiner finds that while it’s about on par with YouTube, Google+, and …

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Is Being A B2B Data Provider Foursquare’s True Calling?

Foursquare is looking to do more with its location data on the B2B front. The company is touting its Location Cloud offering, which it calls “the most complete set of place data and geo-technology powering the digital world.” “Location data is more than just a point in space or set of latitude and longitude coordinates. By aggregating and analyzing massive …

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Amazon Launches New B2B Marketplace Amazon Business

Amazon announced a new B2B marketplace called Amazon Business, which features unique benefits tailored specifically to businesses. In fact, you even need a business license to use it, according to The Wall Street Journal. Amazon Business includes search and browsing features geared toward businesses as well as business-only pricing, including quantity discounts from select manufacturers and sellers. Businesses can also …

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Percentage Of B2B Commerce Happening Online On The Rise

B2B e-commerce in the United States is projected to reach $1.13 trillion by 2020, according to Forrester, which just released its new report US B2B eCommerce Forecast: 2015 to 2020. That’s up from $780 billion this year, according to the firm. In 2020 B2B e-commerce will constitute 12.1% of the total $9.39 trillion US B2B commerce market, it says. Forrester …

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LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and social advertising programs. It specifically caters to B2B customers. “B2B marketers use Bizo to target prospects within professional segments, and …

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Forrester Looks At The Hows And Whys Of B2B Ecommerce

Forrester has a new report out looking at B2B ecommerce finding what it describes as “solid evidences on the impressive financial successes achieved by companies that have taken the lead in implementing B2B ecommerce.” The report found that 89% of respondents agreed that implementing ecommerce increased annual company revenue by an average of 55%. 98% all of them said their …

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Which Social Networks & Types Of Posts Are Working For B2B?

B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic. It looks at the social networks and types of posts that B2B businesses are using, and what’s working. LinkedIn has a sizable lead over Twitter, Facebook, YouTube, and Google+ in the “most used” department, and LinkedIn is helping these …

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