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Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

Survey: Businesses Not Satisfied With Their B2B Lead Generation Processes

By Chris Crum April 2, 2014

A recent survey from Salesfusion and Demand Metric found that most small and mid-sized companies have lead generation processes in place, but few (less than 10%) think they’re highly effective. Over half (58%) say they don’t produce enough leads. The …

Does LinkedIn Intro Send 'Shivers' Down Your Spine? Does LinkedIn Intro Send 'Shivers' Down Your Spine?
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LinkedIn launched a new email tool this week that is actually pretty innovative, and could have a significant impact on business to business email communications. Security experts are not sold on it, however, with one notable industry voice saying that …

Kodak Bankruptcy: Company’s B2B Transition Kodak Bankruptcy: Company’s B2B Transition
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Eastman Kodak Company, in a 20 August decision filed by the US Bankruptcy Court for the Southern District of New York, received approval for a reorganization plan that may eject Kodak from Chapter 11 bankruptcy as soon as 3 September. …

T-Mobile Announces New Mobile B2B Solutions T-Mobile Announces New Mobile B2B Solutions

T-mobile announced today that it intends to ease further into business-to-business (B2B) services with some new service offerings. T-Mobile Office Connect is the mobile carrier’s communications solution for businesses. It will integrate T-Mobile’s 4G network to enable “desk phone features …

HootSuite Acquires Social Management Startup Seesmic HootSuite Acquires Social Management Startup Seesmic
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HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms. “We’ve always been …

Ziff Davis Buys ComputerShopper.com Ziff Davis Buys ComputerShopper.com

Publisher and Internet company Ziff Davis just acquired monthly consumer computer magazine Computer Shopper. This is the fifth acquisition for Ziff Davis since early last year, a company once known for high-end hobby magazines, until it evolved into more of …

Geeknet's Slashdot Launches SlashdotTV Geeknet's Slashdot Launches SlashdotTV

Slashdot, the tech-related news site owned by Geeknet, Inc., announced today the launch of SlashdotTV, its first dedicated business-to-business technology video channel. SlashdotTV offers access to a wide library of video content surrounding its highly engaged community of IT influencers. …

Social Media Sells More B2B Leads [Infographic] Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after …

B2B Marketing: Facebook vs. LinkedIn B2B Marketing: Facebook vs. LinkedIn
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You would think that businesses would use LinkedIn more than any other social media site because it is built for them. Facebook is the everyman social networking site. This infographic finds that LinkedIn may not be all that it’s cut …

LinkedIn Better Than Facebook or Twitter! LinkedIn Better Than Facebook or Twitter!

Want to generate a lot of leads for your business and not spend a lot of money? In a survey-based study by HubSpot, business’s who used LinkedIn to showcase their services generated 3 times as many leads as when they …

How To Get Huge Traffic From LinkedIn How To Get Huge Traffic From LinkedIn
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As you probably know, ┬áLinkedIn has had a huge week. The company launched a wildly successful IPO, doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, …

AOL Industry – AOL Goes Niche and B2B, Starting with Energy, Government, Defense AOL Industry – AOL Goes Niche and B2B, Starting with Energy, Government, Defense

AOL has announced the launch of AOL Industry, a new trade media unit, which will see the growing media juggernaut tackling specific industry niches. This will begin with sites in the Energy, Government, and Defense sectors, but there’s no telling …

Will Local B2B Be the Next Web Trend?
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Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

LinkedIn to Acquire B2B Ratings Provider ChoiceVendor

LinkedIn announced that it  has agreed to acquire ChoiceVendor, which is a company that provides ratings and reviews of B2B service providers in more than 70 categories across the United States.

ChoiceVendor is based in San Francisco and was founded by CEO Yan-David Erlich and VP of engineering Rama Ranganath.

Which Marketers Are Using Which New Media Strategies?
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the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.

According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

B2B Buyers Engaged With Their Peers Through Social Media

A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers.

The report breaks down the use of social media by Social Technographic role by type of social media involvement (types explained in this PPT):

B2B Opportunities Exist On Google
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Selling a massive piece of machinery should be as much a part of search marketing as selling a consumer good like the iPhone.