A little shake-up in the advertising serving business took place when IAC switched its account from Google’s object of desire, DoubleClick, to Atlas.

Ever been in a hurry only to find out that the road you chose is backed up because of construction? Pain in the butt, isn’t it? Satellite navigation (GPS) device maker TomTom could be adopting a Web 2.0 approach to help soothe those pains.

Displaying ads over multiple locations increases the likelihood of gaining a conversion from the Internet audience.

I saw an old episode of “Cheers” the other night; in it, a woman repeatedly sang her phone number to Frasier, and (much to Lilith’s dismay) Norm, Cliff, and Woody took up the tune.  Believe it or not, this does (sort of) relate to eBusiness – a new study found that “Multiple Online Ad Placements Impress.”

Advertising across multiple Web sites has a significant impact on consumer’s conversions according to a new study from the Atlas Institute, "How Overlap Impacts Reach, Frequency and Conversions."

In the light of the immense popularity AJAX has received and the emerging tools like Atlas and AJAX.NET, I thought it was the right time to talk about the implications on search engine behaviour on AJAX enabled websites.

With streaming video footage on the Internet now becoming a key component in all recent high-profile website successes, Atlas and Doubleclick, two marketing technologies providers, are both offering up competing video platform systems for e-commerce customers.

Atlas is an ASP.NET control collection for creating AJAX enabled websites. It is also developed by the man who brought us ASP.NET some years ago, the one and only Scott Guthrie.

What is “Atlas”? According to “Atlas” official site, “Atlas” “is a free framework for building a new generation of richer, more interactive, highly personalized standards-based Web applications.

Microsoft’s Atlas, a set of tools and technologies designed to make coding in AJAX easier, has finally gotten a product name, or rather, a set of product names (AJAX is short for Asynchronous JavaScript and XML, a popular mix of existing technologies).

Brad Abrams says Microsoft will be renaming Atlas, it’s AJAX coding framework, before it ships, and that Microsoft is listening to what the community thinks the name should be.

Microsoft offers its version of an Ajax framework called Atlas, which integrates cross-browser script libraries with ASP.NET server-side development.

If you want to get up to speed on Web 2.0 – how new technology, business models, innovation and culture changes will affect the direction of the web, the way we do business and the way we live – The Next Web one-day conference in Amsterdam on Friday 7 July is the place to be.

Apple today announced Boot Camp, which lets you run Windows XP on one of those new Macintoshes. Very interesting! The bloggers go wild!

Scott Guthrie is a general manager at Microsoft. One thing I like is his blog. It’s been getting more and more popular with developers over the past few months.

The British news site will have its search functions powered by MSN, as Microsoft finds placement in an area where Google and Yahoo have dominated.

At its Los Angeles conference, Microsoft talked more about its Atlas Web development technologies.

At AD:TECH New York, Atlas DM released two cases studies demonstrating the success agencies and direct advertisers are having with Atlas Search, the industry’s first integrated search marketing and online campaign management system.