With streaming video footage on the Internet now becoming a key component in all recent high-profile website successes, Atlas and Doubleclick, two marketing technologies providers, are both offering up competing video platform systems for e-commerce customers.

Atlas is an ASP.NET control collection for creating AJAX enabled websites. It is also developed by the man who brought us ASP.NET some years ago, the one and only Scott Guthrie.

What is “Atlas”? According to “Atlas” official site, “Atlas” “is a free framework for building a new generation of richer, more interactive, highly personalized standards-based Web applications.

Microsoft’s Atlas, a set of tools and technologies designed to make coding in AJAX easier, has finally gotten a product name, or rather, a set of product names (AJAX is short for Asynchronous JavaScript and XML, a popular mix of existing technologies).

Brad Abrams says Microsoft will be renaming Atlas, it’s AJAX coding framework, before it ships, and that Microsoft is listening to what the community thinks the name should be.

Microsoft offers its version of an Ajax framework called Atlas, which integrates cross-browser script libraries with ASP.NET server-side development.

If you want to get up to speed on Web 2.0 – how new technology, business models, innovation and culture changes will affect the direction of the web, the way we do business and the way we live – The Next Web one-day conference in Amsterdam on Friday 7 July is the place to be.

Apple today announced Boot Camp, which lets you run Windows XP on one of those new Macintoshes. Very interesting! The bloggers go wild!