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All Posts Tagged Tag: ‘Atlas’

Marin Software Partners With Facebook’s Atlas

As you’ve probably heard by now, Facebook announced the launch of the new Atlas, its ad platform that enables other sites to use its “people-based marketing” capabilities. The company bought Atlas from Microsoft last year, and has since rebuilt it from the ground up using a completely new code base. Upon announcement, Facebook said it had Omnicom on board with …

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Kenshoo Partners With Atlas For Search Marketing Reporting

With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement partner. Kenshoo just announced a partnership with Atlas as well. It will provide marketers with reporting and optimization for search …

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Facebook Gives Its Marketing Capabilities To The Rest Of The Web With Atlas

As expected, Facebook announced the launch of the new Atlas at Advertising Week on Monday. The company bought the ad platform from Microsoft early last year, and rumors have been circulating in recent weeks that the company was preparing for an all-out “assault” on Google’s DoubleClick with a brand new Atlas. The day has finally come. Atlas has been completely …

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Report: Facebook To Take On DoubleClick With Atlas

Facebook is getting ready for an all-out “assault” on Google’s DoubleClick this fall, according to a new report from The Information, which broke the news about Amazon’s acquisition of Twitch on Monday. Facebook acquired the Atlas ad platform from Microsoft early last year. We really haven’t heard that much about it in a while. At the time, a Facebook spokesperson …

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DARPA’s Atlas Robot Gets A Training Montage

Remember Atlas? The robot that can walk like a man and withstand being hit with 20 pound weights is back and better than ever. In fact, Atlas is now hard at work training for the annual DARPA Robotics Challenge. In the latest video, we get to see Atlas’ fulfill its promise of being able to traverse rough terrain. The engineers …

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DARPA Robot ATLAS Has More Coordination Than You

Whenever there is news about strides in artificial intelligence, or a futuristic robot capable of performing various feats in the cycle, inevitable jokes about Terminator, Cyberdyne Systems, and the Matrix’s robot revolution are soon to follow. However, after watching ATLAS, a disaster-response robot built by Boston Dynamics for the DARPA Robotics Challenge, jokes are no longer applicable because the future …

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Here’s Another Look At DARPA’s ATLAS Robot

Last week, DARPA introduced the world to ATLAS – a robot that walks like a man, and can regain its balance after being hit by a 20 lb. wrecking ball. The original video may not have instilled enough terror into you, however, so here’s another to make sure you understand the ramifications of DARPA creating a nigh invincible robot. IEEE …

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This Robot Can Survive Being Hit By A Wrecking Ball

I thought that maybe DARPA would hold off on making killer robots for a while, but the defense contractor is back at it again what it calls “one of the most advanced humanoid robots ever built.” The humanoid robot in question is named ATLAS. It’s 6’2″ and weighs 330 lbs. It can walk up steps, adjust itself after putting one …

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Facebook Officially Announces Atlas Acquisition

We’ve known for quite some time, at least based on rumor, that Facebook would acquire the Atlas ad platform from Microsoft. The rumors heated up this week, and today, the company has finally made the official announcement. “We’re focused on improving marketers’ ability to measure how well their ads perform and believe this acquisition will allow marketers greater ability to …

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Facebook May Buy Atlas From Microsoft By Next Week [Report]

A couple months ago, rumors were heavily circulating that Facebook was preparing to buy the Atlas ad platform from Microsoft, which picked it up in its acquisition of aQuantive in 2007. Today, Ad Age is reporting that such a deal could transpire as soon as next week. Reporter Jason Del Rey cites multiple people familiar with the matter, and says …

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Reports: Facebook May Soon Buy Atlas From Microsoft

Reports are coming out that Facebook and Microsoft are in talks for the former to buy the Atlas ad platform from Microsoft, which picked it up in its acquisition of aQuantive in 2007. Sources of these stories appear to all be from outside of either company. Nicholas Carlson at Business Insider reports: Microsoft has been trying to sell Atlas for …

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Microsoft Announces New Atlas Search Desktop Tool

Microsoft announced the launch of the new Atlas Search desktop tool for Atlas clients. “You can traffic up to 1mm keywords within 24 hours by simply exporting your keywords from the search engines, and then dragging and dropping the file into the tool,” says Microsoft’s Lori Goode. “Click redirects are created at the click of a button and ready to …

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