WebProNews

PubCon - The Social Marketing Playing Field

This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn. Moderator: Joe Laratro Speakers:

PubCon - Monetizing Social Media Traffic

Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized. Moderator: Rand Fishkin Speakers:

IAC Dumps DoubleClick For Atlas

A little shake-up in the advertising serving business took place when IAC switched its account from Google's object of desire, DoubleClick, to Atlas.

TomTom May Provide "Navigation 2.0"

Ever been in a hurry only to find out that the road you chose is backed up because of construction? Pain in the butt, isn't it? Satellite navigation (GPS) device maker TomTom could be adopting a Web 2.0 approach to help soothe those pains.

Google Recommends Running Lots Of Ads

Displaying ads over multiple locations increases the likelihood of gaining a conversion from the Internet audience.

Multiple Ad Placements Perform Well

I saw an old episode of “Cheers” the other night; in it, a woman repeatedly sang her phone number to Frasier, and (much to Lilith’s dismay) Norm, Cliff, and Woody took up the tune.  Believe it or not, this does (sort of) relate to eBusiness - a new study found that “Multiple Online Ad Placements Impress.”

Overlapped Ads Lead To Conversion

Advertising across multiple Web sites has a significant impact on consumer's conversions according to a new study from the Atlas Institute, "How Overlap Impacts Reach, Frequency and Conversions."

AJAX and Search Engines

In the light of the immense popularity AJAX has received and the emerging tools like Atlas and AJAX.NET, I thought it was the right time to talk about the implications on search engine behaviour on AJAX enabled websites.

Net Video Providers Compete

With streaming video footage on the Internet now becoming a key component in all recent high-profile website successes, Atlas and Doubleclick, two marketing technologies providers, are both offering up competing video platform systems for e-commerce customers.

Atlas - the AJAX Engine for ASP.NET

Atlas is an ASP.NET control collection for creating AJAX enabled websites. It is also developed by the man who brought us ASP.NET some years ago, the one and only Scott Guthrie.