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All Posts Tagged Tag: ‘AOL’

AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet

AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over in 2009 (The Huffington Post was $315 million). According to AOL, the acquisition will give it “a unique end-to-end solution …

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White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy

The White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new best practices guidelines for ad networks to address piracy and counterfeiting. The guidelines are designed to help the ad networks regulate themselves. Under the guidelines, ad networks will maintain and post policies discouraging or preventing sites …

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AOL Launches New iPad App For AOL Homepage Fans

AOL has announced the launch of a new iPad app for fans of the AOL homepage. The app gives users easy access to news, videos, trending stories, etc., in a news stream format. “Whether it is happening in Washington, Wall Street, Hollywood, or Main Street, the AOL app will always surface the day’s key stories,” says AOL’s Tracy Highnote. “The …

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FTC Updates Search Engine Ad Disclosure Guidelines

The U.S. Federal Trade Commission has updated is guidance to the search engine industry regarding the need to distinguish between advertisements and search results. Search industry veteran Danny Sullivan wrote a letter to the FTC just over a year ago calling upon the commission to scrutinize Google, Yahoo, Bing, Ask, Nextag, Twenga and TripAdvisor, with regards to the disclosure of …

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AOL Reader Revealed, Officially Launches in Beta

After teasing the service last Friday, AOL has begun to give beta access to some users for their new RSS Reader, appropriately titled AOL Reader. Upon first look, it’s a basic, perfectly functional RSS reader that doesn’t bring a whole lot of new features to the table (yet, at least), but will be familiar to Google Reader users. You can …

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AOL Reader Spotted in the Wild, Currently in Private Beta

It looks like AOL is getting ready to throw their hat in the who-wants-to-replace-Google-reader ring. The Next Web discovered reader.aol.com – a barebones site that features just one message: “AOL Reader: All your favorite websites, in once place.” It says that the product is in private beta and lets you submit an email address to request an invite. Also, the …

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AOL Is The Latest To Publish Data Request Numbers

Earlier this week, Facebook, Yahoo and others came forward some ballpark figures on the amount of data requests it receives from the government. Now one more of the tech companies listed in the leaked PRISM documents has come forward with its own numbers. AOL, via its blog, published the following information regarding the amount of data requests it receives from …

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AOL Announces Marketplace by AdTech

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and get “high-touch client service from setup all the way through yield evaluation.” “Our goal at AOL Networks is to simplify …

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AOL’s MapQuest Launches Travel Blogging Feature

AOL has launched MapQuest Travel Blogs for the web and iOS (via a dedicated app). The feature lets users create blogs of their trips with photos, stories, reviews, etc. According to the company, the Travel Blogs will automatically map out your entire trip. “Free travel blogs are the perfect way for you to seamlessly capture all of your memories from …

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AOL Appoints Susan Lyne CEO Of Brand Group, Minson Steps Down As COO

AOL just announced that it has appointed Susan Lyne CEO of its brand group, and she will run the AOL operating unit that houses the company’s portfolio of brands. There were already rumors being reported that she would be taking over all AOL content other than Huffington Post, though the company didn’t specifically mention this in its announcement. TechCrunch shares …

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AOL Posts Year-Over-Year Revenue Growth For First Time In 8 Years

AOL released its Q4 earnings on Friday, and reported revenue growth for the first time in 8 years. AOL posted revenue of $599 million, significantly higher than Street’s $574 million estimate. Adjusted OIBDA was $123 MM ($8 MM higher than Street’s $115 MM). This follows AOL’s previous quarter, when it reported the best relative revenue performance in seven years at …

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AOL’s Advertising.com Group Is Now Just AOL Networks

AOL announced today that its Advertising.com group has been rebranded as AOL Networks, and is aligned with its parent AOL brand. The company believes the move will help stakeholders better understand its assets. AOL Networks CEO Ned Brody (pictured) says, “AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of …

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