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analytics Articles

Deeper Analytics for YouTube Videos
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YouTube has released a few new features for YouTube Insight, the site’s video analytics offering. These are:

Facebook Pages to Get Click Through Rates
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If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.

7 Steps for Creating a Web Analytics Culture
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You may recall Feras Alhlou, who chatted with WebProNews earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

TweetMeme Bringing Analytics to the Retweet Table
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TweetMeme didn’t take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package.

Webtrends Launches Analytics 9

With new features and iPhone capability, Webtrends Analytics 9 is positioned to regain users and possibly take back the analytics crown from Google.

Webtrends Analytics 9

Google Analytics Gets Event Tracking Advanced Segments
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Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.

White House Looks at YouTube Video Popularity by Region
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An entry on the White House blog looks at where President Barack Obama’s YouTube videos are getting viewed the most. This of course varies from video to video, but it’s interesting to look at.

The White House references an article from Micah L. Sifry at techPresident, who looks at YouTube Insight data to see what regions some of the President’s speeches were most popular in.

YouTube Wants You To Share Your Video Stats
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YouTube has launched a feature that lets video uploaders share information they collect with YouTube Insight. The shared info is able to be viewed by anyone watching the user’s videos.

Following Up with Website Abandoners
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SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly.

Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy tells WebProNews.

Internal Staff Spending For Web Analytics Is On The Rise

My good friend, and web analytics guru, Avinash Kaushik once wrote:

Cancel the contract with your favorite expensive analytics vendor and take that $50k or $100k or $200k and: 1) Hire a smart analyst for between $50k to whatever maybe your areas great salary 2) Put the rest of the money in your pocket.

PR Newswire Launches Social Media Tracking Tool
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PR Newswire has launched Social Media Metrics, a new intelligence tool powered by Sentiment Metrics that allows users to monitor, analyze and measure the impact of what is being said about an organization, brand, or competitor on social media sites.

Web Analytics Market to Reach Nearly $1 Billion in US
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Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.

Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.

Study: Businesses Missing Out On Important Social Media Metric

An interesting study from Tealium has revealed that businesses are grossly under-counting their social media and PR traffic. The reason for this is that they are not measuring their "view-through" traffic according to the firm.

Google Referral Change Linked to Faster Search Results Experiment
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This week, it was announced that Google was making changes to search referral URLs. Basically, where URLs looked like this before:

http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search

They will start looking more like this:

Google Making Changes to Search Referrals
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Update: Google now says: We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can handle both the current and new URLs.

Original article: Google is changing referral URLs on results pages. What up until now has looked something like this:

Wikirank Shows What People Are Reading About

Search trends are fun, and give you an idea of what the mass population is into during a specific slice of time without always giving much of an explanation for why; the intent of their search could be merely informational or it could be commercial or for some other reason.
Wikirank Logo

YouTube Shows You How Viewers Interact with Your Videos

YouTube contacted WebProNews this afternoon to tell us about a new analytics feature it has just launched for YouTube Insight. A spokesperson tells me the feature gets more into engagement metrics than YouTube Insight has in the past.

Until now, YouTube Insight has only dealt with information related to views. With this launch it  "will give uploaders information on how viewers interact with their videos," she says.

Using Advanced Segments in Google Analytics
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Feras AlhlouI had a chat with E-Nor President Feras Alhlou after reading a guest post of his on the Official Google Analytics Blog. He was asked by Google to make a post, as E-Nor is a Google Analytics Authorized Consultant and is very active on a number of Google Analytics (GA) support fronts.

Web Analytics: The Future, SEO, Tools, and Mistakes
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It’s no secret that web analytics are important to the success of a website. It looks like that importance might even increase in the future as change unfolds in the search industry, throwing a fork in the spokes of how Internet marketers drive traffic to sites.

Web Analytics and SEO

MTV To Profit From Pirated MySpace Videos

If you thought YouTube’s click-to-buy feature was neat for music labels, allowing them to add links to purchase music on pirated videos featuring that music, you’ll love this: MTV has partnered with MySpace to identify videos posted to MySpace that are copyrighted by MTV, using audio and visual fingerprint technology. And here’s the good part: instead of getting medieval on pirated videos’ hineys, MTV gets to add ads.

Google Analytics Upgrade

If you saw the post from the Google Analytics Blog this morning announcing the updated user interface and thought that was all they had up their sleeves—you’re wrong. The UI is just the updated wrapping to go with major upgrades coming to Google Analytics in the coming weeks. (Update: the official announcement.)