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All Posts Tagged Tag: ‘analytics’

Big Data Industry to Hit $114 Billion by 2018

As billions of people around the world pump massive amounts of information through the internet every day, business (and the NSA) are going to need solutions to parse their data. Some of the smartest people in the world are now working on so-called “big data” problems, and the market for such technology is now expected to skyrocket in the coming …

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Parse Reveals New Mobile Analytics Tools

If you use any kind of analytics in your mobile app, you just might use Parse. It’s one of the most popular mobile analytics platforms on the market, and the team behind it have announced some new tools that will make it even better. During its first annual Parse Developers Day, the company revealed five new tools that it has …

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Learn More About Ecommerce And Goal Tracking In Google Analytics

Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you. The next part in the series will focus on the multi-channel funnel, event flow and visitors flow. You can keep an eye on the …

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LinkedIn Gets Better for Businesses with New Company Page Analytics

LinkedIn has just launched another tool to help businesses better promote themselves on the network. Starting today, everyone who operates a company page on LinkedIn will gain access to a new set of analytics. Company Page analytics let businesses track various metrics for each of their posts – impressions, clicks, interactions, the number of followers acquired because of said post, …

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Tumblr Launches New Activity Feed, Notes View

On the heels of a major security breach, Tumblr has launched an update that brings back the old activity feed and gives users a new view for all their notes. “First, the new Activity page lets you graph the latest activity on your blog, view your top fans and posts, and see all of your recent notifications,” says Tumblr. This …

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Yahoo Acquires Ztelic, a Beijing-Based Social Analytics Startup

Yahoo is keeping the acquisitions coming at a fast and furious pace, today announcing that they have snatched up eight employees from Beijing-based Ztelic in a “talent acquisition.” Ztelic is a social data analytics startup that first launched last year. Yahoo is bringing the team over to aid in research and development. Here’s what the company had to say on …

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Google Analytics Gets New Segmentation Features

Google ran down some changes it has made to segmentation in Google Analytics in a blog post this morning. The company says it has re-imagined it to make it easier for new users and more powerful for seasoned veterans. “Previously, advanced segments were based on visits,” explains Wayne Xu from the Google Analytics team. “With the new segment, a new …

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Google Tag Manager Use On The Rise, Data Layer Gets Standardized

Back in October, Google announced the launch of Tag Manager, a tool that lets you consolidsate the various tags you use for your site into one snippet of code and manage from one interface. Since then, Google has made some improvements including built-in templates for popular tags. At Google I/O in May, Google announced that it would work with mobile …

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Facebook Rolls Out Updates To Page Insights

Facebook announced today that it is inviting more Pages to provide feedback on recent updates it has made to Page Insights. “These updates, aimed at helping marketers/Page admins better develop content and reach people on Facebook, improve the way we organize and report fundamental insights for Pages,” a Facebook spokesperson tells WebProNews. They do this, Facebook says, by making metrics …

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Twitter Analytics Now Available To All Users

Twitter Analytics is now available to any user, not just Twitter’s advertising partners. Christopher Penn discovered this, and wrote about it on his blog, and it has since been picked up by several tech news outlets. You should be able to access Twitter Analytics by going to settings, Twitter Ads, and from the Ads homepage, going to “Analytics”. From there, …

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Google Analytics Gets New Admin User Experience

Google announced today that it is launching a new streamlined user experience for Google Analytics admin settings. When you hit the Admin tab, there’s a new landing page providing all major settings in a more accessible way. Here’s what it looks like: “Settings are organized into columns corresponding to the most prominent objects in Analytics: accounts, properties, and views (formerly …

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Google Analytics Gets More Collaborative

Google announced on Monday that Google Analytics users will soon be able to share and collaborate on dashboards. “Dashboards give an overview on how your properties are performing, and are even more powerful as you can create dashboards that you and your teammates can see and edit,” writes Google’s Matt Matyas in a blog post. “Dashboard sharing is a nice …

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