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analytics Articles

Are You Sure You’re Not Getting More Twitter Traffic Than You Realize? Are You Sure You’re Not Getting More Twitter Traffic Than You Realize?
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Social media analytics firm awe.sm has a very interesting post explaining why webmasters might be getting a lot more traffic from Twitter than they realize. This has sparked some interesting discussion around the tech blogosophere, and quite frankly, it might …

Google on How Instant Pages Affect Analytics Google on How Instant Pages Affect Analytics
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Yesterday, Google introduced Instant Pages (among several other things), which is a new upcoming feature of Chrome that will instantly load a search result, when Google is confident that it is the one the user is going to click on. …

Compete: Comparing Our Data to Google Analytics is Apples and Oranges Compete: Comparing Our Data to Google Analytics is Apples and Oranges

Compete, as you may know, provides analytics tools, and shows website traffic data on things like unique visitors, pageviews, visits, etc. The data is sometimes compared to Google analytics, and often tells a different story. We reached out to Compete …

5 Facebook Insights Metrics to Track – And Why 5 Facebook Insights Metrics to Track – And Why
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By now, if you work in the digital arena, you’ve most likely taken a glimpse at Facebook Insights. After all, many people have responsibility for managing online communities, like Facebook, and need to track metrics and report back to management …

Facebook Insights Analytics Tool Gets New Features Facebook Insights Analytics Tool Gets New Features
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Facebook has launched a new version of its analytics tool Facebook Insights. The new version, we’re told, includes real-time reporting capabilities for social plugins. “The updated analytics tool helps website operators better understand what visitors are interacting with so they …

HP Buys Vertica, A Data Analytics Company

HP announced that it has signed an agreement to acquire a real-time analytics platform company Vertica.

HP says the pick-up will enhance the company’s capabilities for information optimization, and that Vertica’s platform will help its customers analyze massive amounts of data for "real-time business intelligence."

FeedBurner Re-Design Could Use More Features

The FeedBurner re-design has been in beta testing for a few months now, but does it make the service better?

I’m a big fan of FeedBurner and I really like the new look and feel as it’s much cleaner and matches other Google products, however since it’s so familiar, it feels a little lacking.

Twitter Sells Data, Provides Analytics, Gives Users “Reputation Scores”
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There are some interesting things going on with Twitter this week, and while they may not be as sexy as Facebook’s news, they could have a pretty big impact on the way Twitter is used by developers and marketers. 

The Data

New Brightcove Offers Deep Video Analytics, Apple HTTP Streaming

Cloud-based online video platform Brightcove has launched a new version today – Brightcove 5. This comes with increased mobile support, YouTube Sync, Apple HTTP streaming, advanced analytics for HTML5, and more. 

Apigee Launches Private Preview of Premium API Analytics Tool

In late June, Apigee launched a Facebook API Console, which enabled Facebook developers to learn, debug, interact with and develop on Facebook’s Open Graph API in a more simplified way. Now, the company (formerly Sonoa Systems) has launched a new  line of developer tools.

IBM to Acquire Netezza for $1.7 Billion

IBM announced it is acquiring Netezza at $27 per share or approximately $1.7 billion, to expand its business analytics initiatives.

Netezza provides analytics in a data warehousing appliance. IBM says that the combined strengths of the companies are a "key differentiator at a time when organizations of all sizes are looking to gain more insight from their business information."

 

Twitter Acquires Analytics Company Smallthought Systems
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Twitter announced that it has acquired Smallthought Systems, the creators of Dabble DB, an online database Twitter has used in the past to track and share information about projects internally.

"Every day millions of people use Twitter to create, share and discover information, and as we grow, analytics becomes an increasingly crucial part of improving our service," says Twitter Analytics Lead Kevin Weil.

Facebook Improves Analytics, Should Help Businesses Monetize
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At this point, most businesses have probably come to the realization that they are missing out on some serious opportunities if they do not have a Facebook presence.

Quantify Value of Micro-Conversions to Avoid Bad Decisions
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As online marketing and search engine marketing in particular have evolved over the years, more and more metrics and data sources have become available to marketers. This is a great thing for analyzing campaigns and strategies, learning from them and improving upon them. However, all of this data can get extremely overwhelming, which is why it’s important to have strategies for the analytical process itself.

Search Analytics Ideas From SES
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For all sorts of reasons (more on that in a minute), Avinash Kaushik is an authority on search analytics.  He’s also a likable and entertaining speaker.  SES New York attendees were in for a treat, then, as Kaushik delivered a keynote address titled "Be Awesome: Ideas for Approaching Search Analytics Differently."

Google Analytics Gets a Bunch of New Features
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Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.

Omniture And comScore Partner On Web Analytics
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Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.

The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.

Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.

Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.

Adobe Seeks to Expand its Analytics Horizons
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Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.

Deeper Analytics for YouTube Videos
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YouTube has released a few new features for YouTube Insight, the site’s video analytics offering. These are:

Facebook Pages to Get Click Through Rates
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If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.