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All Posts Tagged Tag: ‘AdWords’

Google Analytics Gets New AdWords Reports For Download Campaigns

Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword positions. The reports cover display and search campaigns. You can find them under the Acquisition menu for Google Analytics App …

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Google AdWords Adds ‘Flexible Conversion Counting’

Google announced a new AdWords feature called flexible conversion counting, which is described as an improved way for advertisers to count conversions that “really matter”. Google says that the feature enables businesses to better measure the value of each click that turns into actual results. This is the latest in a string of recently launched conversion-tracking features from the company. …

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Google Announces Worldwide Availability Of Shopping Campaigns

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage and promote products, and browse their inventory directly in AdWords. “We received great feedback from advertisers so far, who say …

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Google Ordered To Pay AdWords Royalties Over Patent Infringement

A court has ruled that Google must pay 1.36% of its U.S. AdWords earnings from 2012 to 2016 to holding company (or patent troll, if you prefer) Vringo, which bought some old Lycos patents in 2011, which Google is said to be infringing upon. Those expire in 2016. Vringo already won about $30 million after suing Google, Microsoft, AOL, Gannett …

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Should Google Show Ads In Knowledge Graph Results?

It seems that more and more of the Google search results page is for sale these days. Last year, Google turned its shopping results into an all paid model. Then came the testing of banner ads on branded searches. We’ve even seen Google showing advertiser query suggestions in the Knowledge Graph on generic queries (though these didn’t appear to be …

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Google Display Network Lets You Buy Based On Viewability

Google has introduced for the Google Display network the ability to buy based on viewability in real time across its two million sites. Viewability was previously available for reservations buys on the network, but is now available in the auction on a CPM basis across devices. This means advertisers can elect to only pay for impressions where their a has …

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Google Launches Google Partners Worldwide

Google announced on Tuesday that its Google Partners platform is launching globally. The offering lets businesses and agencies earn leads, get certified, gain insights, use offers and demonstrate credibility, according to the company. Agencies can use the platform to connect with potential clients through Google Partner Search, and take free certification exams. They can also get offers to use to …

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Google’s ‘Proof’ That Search Ads Boost Offline Sales

Google is showing what it says is “proof that online search ads can boost offline store sales” on its Think Insights site. This proof comes in the form of an article written by Kirthi Kalyanam, Ph.D., Professor of Marketing and Director, Retail Management Institute at Santa Clara University. Kalyanam looked at research from Applied Predictive Technologies from between 2008 and …

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Google Adds Trusted Stores To Ratings In AdWords Ads

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve,” says Google Shopping group product manager Brian Marquardt. “Advertisers who display seller …

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Google Answers User Questions About Remarketing Lists For Search Ads

We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office Hours video out on the subject. In this one, a product specialist takes on a number of questions as businesses …

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Google Launches ‘Search Network with Display Select’ Ad Campaign Type

Google has launched a new campaign type called Search Network with Display Select, which lets advertisers get in front of users on Google itself and other sites. “Search Network with Display Select extends the reach of your search campaigns to the Google Display Network (GDN),” explains product manager Ahmad Anvari in a blog post. “The GDN reaches 90% of the …

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Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads

Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales and leads with great ROI,” says Google. “With RLSA, you can modify bids, ads, and keywords for past site visitors. …

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