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AdWords For Video Lets Small Businesses Target YouTube Users AdWords For Video Lets Small Businesses Target YouTube Users
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Google has launched AdWords for Video, which will make advertising on YouTube a lot easier for any business. It’s integrated right into AdWords itself, so video campaigns can be managed right along with search and display. Frankly, the concept seems …

Facebook Ads Reportedly Destroying Google Ads In CPCs Facebook Ads Reportedly Destroying Google Ads In CPCs
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Facebook and Google are competitors. Make no mistake. It’s easy to view one as a social network and one as a search engine, but it is much, much more complicated than that. Both companies make money from advertising, and that …

New Google Near Match Types For AdWords To Be Available In May New Google Near Match Types For AdWords To Be Available In May

Last week, following a report from GroupM Search CEO Chris Copeland, published by AdAge, we talked about some improvements in match types coming to Google: “near exact” and “near phrase”. The basic gist is that these new types will allow …

Court Again Sides with Rosetta Stone Court Again Sides with Rosetta Stone

It was recently reported that a U.S. Court of Appeals for the 4th Circuit has just revived a long-standing trademark infringement case against Google Inc., filed by the language learning firm Rosetta Stone, and initially directed a district court to …

AdWords Brings You Help From Expert Users AdWords Brings You Help From Expert Users

Few can deny the utility of learning directly from experts, it creates a mentor menthe relationship that no amount of theory can replace. Google is hoping to capture this spirit with their new AdWords Community Top Contributors Program. Not only …

Ad Targeting With Google About To Get Better With Near Match Types? Ad Targeting With Google About To Get Better With Near Match Types?

Update: Google finally returned our request for comment, only to say, “We actually haven’t announced anything on this and don’t have any more info to share at this time-we frequently beta test new features with agency partners.” Chris Copeland, CEO …

Google AdWords API Improving Advanced Location Targeting Google AdWords API Improving Advanced Location Targeting

Last year, Google rolled out an update to the AdWords API that allowed users to target people based on their Location of Presence or Area of Interest. It was a great feature for AdWords, but things can always be improved. …

Google Earnings This Week: Will Mobile Be A Problem? Google Earnings This Week: Will Mobile Be A Problem?

There is concern among investors that Google is generating too many mobile ad clicks, but not enough revenue from them. Google will release its earnings report this week, and it seems Wall Street isn’t sure how much improvement to expect …

AdWords Gets Big Location Targeting Improvements AdWords Gets Big Location Targeting Improvements

Google announced some new AdWords features designed to help advertisers targeting local searches. First, is the ability to target over 30,000 US Zip Codes. Advertisers will be able to add up to 1,000 at a time in a given campaign. …

Google Display Campaign Optimizer Now Available to YOU Google Display Campaign Optimizer Now Available to YOU

Last month, Google added the Display Network tab to AdWords and announced the biggest-ever upgrade to its contextual engine, which enables it to optimize Google Display Network campaigns down to the keyworld level. Now, Google has announced that its Display …

Google AdWords Quality Score: What’s In The “Sauce” Google AdWords Quality Score: What’s In The “Sauce”
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Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword’s cost-per-click, your keyword’s first page bid estimate, your keyword’s top of page bid …

Google AdWords API Asynchronous Workflow Solution Detailed Google AdWords API Asynchronous Workflow Solution Detailed

Google designed the AdWords API to handle a large number of operations in one request. The only problem is that current API services are synchronous. What this means is that the client has to send a request to the server, …

Using AdWords Effectively For Small Businesses Using AdWords Effectively For Small Businesses
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Google hosted a hangout last week that aimed to help businesses get the most out of their AdWord use. The 55-minute talk discussed various AdWord strategies including keyword selection, clickthrough rate tracking and more. While you can watch the talk …

AdWords Contextual Engine Gets Biggest Upgrade Ever AdWords Contextual Engine Gets Biggest Upgrade Ever

Google announced changes to AdWords, which the company says will simplify the way advertisers buy and run display ads through AdWords. “For nine years, AdWords customers have been buying display campaigns through an interface designed for search,” says Google’s AdWords …

AdWords Tool Aims To Help You Diagnose Ads Faster AdWords Tool Aims To Help You Diagnose Ads Faster
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Google announced a new “status insights” icon in the ads tab in AdWords accounts, which Google says provides visibility into the approval status and potential policy limitations of each ad creative. Google says it’s a way to diagnose your ads …

Google Improves Malware Detection For Ads Google Improves Malware Detection For Ads

Google put out a big blog post on Wednesday about its efforts to clean up ads in terms of malware. The company says bad ads are on the decline thanks to said efforts, which include spending millions of dollars building …

Google Wants You To Use Sitelinks With Your AdWords Ads Google Wants You To Use Sitelinks With Your AdWords Ads

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can …

Learn With Google Webinar Series Launched Learn With Google Webinar Series Launched
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Google announced the launch of a new webinar program for businesses called “Learn with Google”. It’s basically just a general series covering best practices for various Google products. You can bookmark this landing page and find them all there, including …

Google Enhanced Ad Sitelinks Launched For AdWords Google Enhanced Ad Sitelinks Launched For AdWords
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Google announced the launch of enhanced ad sitelinks, which the company calls its “strongest performing experiments.” Google says that on average, clickthrough rates are 30% higher for ads with sitelinks, compared to ads without. On the Inside AdWords blog, Google …

Google Search Funnels Interface Redesigned Google Search Funnels Interface Redesigned

Back in 2010, Google launched Search Funnels, an AdWords tool, which helps advertisers make decisions based on search impressions and clicks so they can try to improve their conversion rates. The tool has received a refresh. The previous version will …

Google Rolls Out AdWords Impression Share Updates Google Rolls Out AdWords Impression Share Updates

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. …