All Posts Tagged Tag: ‘AdWords’
Google has agreed to acquire Adscape, a company that puts ads inside of video games, for $23 million. Google had missed out on Massive, a company Microsoft picked up for $200-400 million about a year ago, and is going to have to settle for the much smaller Adscape, which it will have to build into a bigger player. Judging by Google’s great success with dMarc, I’d assume nothing at this point.
There seem to be mixed feelings about MyBlogLog, the social networking service that Yahoo bought in January, and the one whose widget you can see in my sidebar, as well as the sidebars on lots of other blogs (it’s the one with a row of pictures of different readers who have visited my blog recently).
Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises the prices form any advertisers:
Google AdWords Adds Quality Score Column & To Improved Quality Algorithm from Wednesday warned us of the new changes coming but apparently there is a bug that makes good performing ads prices spike through the roof.
I missed last week (My laptop started with the “laptop death rattle” – so it was a scramble to do data backups, find and migrate to a new machine). One of the worst parts of being a solo shop is being your own IT guy. Excuses aside – here’s twice the friday favorite goodness for this week.
Ever since Google first announced that it would implement quality score into its methodology for calculating bid prices for keywords, an air of mystery has surrounded the process and has left many participants in the search company’s AdSense network scratching their collective heads in frustration.
Google has announced a second limited test run of its music video/AdSense program, distributing videos from Sony BMG and Warner Music that contain ads.
Since announcing algorithmic adjustments to the calculation of landing page quality score, and the subsequent impact on minimum bids, Google has been the object of some scrutiny from its advertising partners. Following much anticipation, the company has finally released more concrete basis of suggestion for achieving high quality score ratings.
Earlier this month, Google revealed a planned series of changes to the way that AdWords evaluates landing page quality. In the first of a two-part series, the Inside AdWords team attempts to address the bevy of questions that have accompanied the announcement.
This screen shot is from a test campaign I ran this week (to see full size versions of screen shots here, click on them). The drilldown on any ad group’s bid or individual keyword bid allows you to project how bids will translate into ad positions and their expected click volumes in the upcoming month. This is just for a single keyword, “interior decorating.”
The formula for Google AdWords ad rank changed significantly in August, 2005. As I’m discovering, there are still many advertisers who simply aren’t aware of this.
Google is putting its Birkenstocks down hard on AdWords clients with less-than-quality landing pages for their websites, in an attempt to clean up those made-for-AdSense pages found all over the web. Click arbitrage is a modern version of the “buy low, sell high” advice many have learned over the years.
Google has invented, innovated on, acquired or purchased a number of technologies over the past two years to bolster its online advertising business. AdWords is arguably the most successful advertising program ever and Google is obviously not content to focus solely on Internet advertising.
The major online players, Google, Yahoo, and Microsoft, all have advanced their efforts at serving local markets with improved mapping products, high-quality imagery, and advertising tools aimed at bringing the offline small business into the online world.
According to Chris Gilmer, Google.org has given out $33 million in free advertising to non-profit 501(c)(3) organizations, like the American Heart Association, the Best Friends Animal Society, Destination Cure, Helen Keller International, Live8, Make a Child Smile, the Rape, Abuse & Incest National Network and The Fresh Air Fund.