All Posts Tagged Tag: ‘AdWords’

Google Makes it Easier to Track Mobile Clicks

Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.

"The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately," says Miles Johnson with Google’s Inside AdWords crew. "We know that many of you would like to be able to see the clicks you get from mobile ads separately as well."

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Google Launches New Image Search Ads

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.

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Google Keyword Targeting Tool Launches Globally

Google said this week it is launching its broad match modifier tool for AdWords globally after a successful beta test in the UK and Canada.

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Diagnose Keyword Issues with New AdWords Feature

There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.

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Google Continues Experimenting with Different Ad Strategies

According to the Wall Street Journal, YouTube is looking to launch skippable ads in YouTube videos later in the year. Google reportedly talked about this in a press conference at its "Real-time Bidding, Banner Ads, Google’s Newest Big Business and Burgers" event.

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Google Launches New Options for Goals in AdWords

Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:

1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.

2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.

3. Balance Cost and Traffic – Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.

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Google Makes Sitelinks Available in All AdWords Campaigns

Google has launched Ad Sitelinks for all AdWords campaigns. The feature was made available late last year for advertisers’ top performing ads, but is now available via a one-line format for all campaigns.

Google says advertisers who have used the format in the past have experienced big gains, and have boosted clickthrough rates by over 30% (on average).

Google AdWords Sitelinks

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Google to Retire AdWords Report Center

Google is making changes to reporting in AdWords. They’ve moved some of the reports from the Report Center to the Campaigns tab, and will do so with more as time goes on.

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Google Announces Google Display Network

Google announced that it is putting all of its non-search display advertising offerings together into one network called the Google Display Network.

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AdWords Advertisers Get Click-to-Call from Apps Format

Google has made its click-to-call ad format for mobile apps and mobile website content available for all AdWords advertisers. The feature was demonstrated at Google I/O in May.

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Google Lets AdWords Advertisers Analyze Their Competition

Google has introduced a new "Analyze Competition" feature for AdWords advertisers. It can be found in the "opportunities" tab.

The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.

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Google Introduces AdWords Campaign Experiments

Today Google introduced AdWords Campaign Experiments (ACE), a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements.

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Google Lets Brand Advertisers Target Top Sites

Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as defined by the DoubleClick Ad Planner. Google says this will ensure ads reach a large number of users, but only on well-known sites "best suited for branding goals."

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Upgrading Local AdWords Ads to Location Extensions

Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.

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Google Nixes AdWords Maintenance, Announces Webinar

AdWords professionals know by now not to fiddle with their accounts on the second Saturday of every month; maintenance is always scheduled to occur from 10 AM to 2 PM.  Google’s going to allow everyone the opportunity to be extra-productive this month, though, cancelling the maintenance session and preparing a free webinar, too.

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Google Conversion Optimizer Gets Target CPA Bidding

Google has launched a new feature for its Conversion Optimizer tool for AdWords. It’s called Target CPA Bidding, and lets advertisers set a bid that reflects the average amount they’d like to pay for a conversion, as opposed to the maximum they’re willing to pay for it.

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Google Completely Launches AdWords for Mobile

Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.

"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.

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Google Gets Favorable Ruling In Rosetta Stone Case

A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge.

In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program.

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Google Gives Qualified Agencies Preferred AdWords API Pricing

Today Google announced new preferred AdWords API pricing.  Qualified AdWords Certified Partners who manage client AdWords accounts get free use of the API based on managed client spend.

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Google Scraps GAP, Launches AdWords Certification Program

Google is retiring the Google Advertising Professionals (GAP) program, and replacing it with the new Google AdWords Certification program.

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Google Introduces iPad Targeting

AdWords users who feel an urge to target iPad owners can now do so without reaching out to people carrying Android devices and iPhones, as well.  Google’s added an option to its "networks and devices" screen that’ll allow advertisers to adopt a narrow focus.

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Google Gives AdWords for Mobile Interface to Advertisers

Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.

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Google Lets Advertisers Expand Audience Reach

Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history.  A Google spokesperson tells WebProNews, "An advertiser can only remarket to users who have visited their site (or who have interacted with their YouTube homepage ad or brand channel)."

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Google Introduces AdWords Search Funnels Reports

Last night, your humble author watched an episode of The X-Files in which a sick boy got a new liver.  The twist was this: the boy got a new liver after a man who built Rube Goldberg machines survived four attempts on his life and won the lottery.  And a new set of reports known as AdWords Search Funnels acknowledges the same principle of cause and effect.

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Google Wins Trademark Infringement Case

The European Court of Justice has ruled in Google’s favor with regards to a case Louis Vuitton brought against the search giant.  According to the ECJ, Google did not violate trademark law by allowing advertisers to bid on keywords trademarked by other companies.

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Google Gives Advertisers Another “In” On YouTube

In a move that investors and marketers alike should applaud, Google’s figured out another way to make money off the site it bought for $1.65 billion three and a half years ago.  Today, Google explained that it’s come up with a tool to help small organizations advertise on YouTube.

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Critical: Improve Your Mobile Search and Advertising Strategy

A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has.

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UK’s Department Of Health Reveals $4.25m AdWords Tab

Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies.  The Department of Health revealed this week that it spent about £2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year.

To be exact: the department spent £2,720,457.11 between February 1 of last year and January 31 of this one, according to official records.  And a whopping 21,939 keywords (including ones like "health information" and "stop smoking") were covered by its campaign.

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Old Version of AdWords API Nears Expiration Date

Update: Google is reminding users of the AdWords API that on April 22, most of the services related to v13 will be turned off.

Google is telling users to switch to v200909 as soon as possible to avoid any complications.

Original Article: Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:

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Google Turns to Your Past Emails to Make Ads More Relevant

Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don’t seem to have anything to do with your conversation whatsoever.

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Google Narrows Down Mobile Ad Targeting

Google announced that it is now making sure that ads linking to mobile app downloads automatically appear only on devices that actually offer those apps. In addition, the ads will display a "download" link rather than a URL.

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Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.

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Google Now Rejecting AdWords Ads Without Proper Display

Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.

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Are Google’s Ads So Relevant That People Won’t Block Them?

A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla’s Firefox, so it stands to reason that they will be for Chrome as well. With Google’s primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product.

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Google’s One-Minute Guide to Search-Based Keywords

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

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