All Posts Tagged Tag: ‘AdWords’
Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.
"The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately," says Miles Johnson with Google’s Inside AdWords crew. "We know that many of you would like to be able to see the clicks you get from mobile ads separately as well."
Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.
There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.
"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.
Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:
1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.
2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.
3. Balance Cost and Traffic – Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.
Google has introduced a new "Analyze Competition" feature for AdWords advertisers. It can be found in the "opportunities" tab.
The feature examines the account’s activity over two weeks, and lists categories that represent the products/services you’re advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.
Google has announced a new filter for advertisers running brand campaigns, to allow their ads to only show on AdSense sites ranked among the top 1,000 largest on the web, as defined by the DoubleClick Ad Planner. Google says this will ensure ads reach a large number of users, but only on well-known sites "best suited for branding goals."
Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.
AdWords professionals know by now not to fiddle with their accounts on the second Saturday of every month; maintenance is always scheduled to occur from 10 AM to 2 PM. Google’s going to allow everyone the opportunity to be extra-productive this month, though, cancelling the maintenance session and preparing a free webinar, too.
Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.
"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.
A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge.
In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program.
AdWords users who feel an urge to target iPad owners can now do so without reaching out to people carrying Android devices and iPhones, as well. Google’s added an option to its "networks and devices" screen that’ll allow advertisers to adopt a narrow focus.
Today Google has made AdWords for Mobile the default mobile interface for a small percentage of English-language advertisers.
Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history. A Google spokesperson tells WebProNews, "An advertiser can only remarket to users who have visited their site (or who have interacted with their YouTube homepage ad or brand channel)."
Last night, your humble author watched an episode of The X-Files in which a sick boy got a new liver. The twist was this: the boy got a new liver after a man who built Rube Goldberg machines survived four attempts on his life and won the lottery. And a new set of reports known as AdWords Search Funnels acknowledges the same principle of cause and effect.
The European Court of Justice has ruled in Google’s favor with regards to a case Louis Vuitton brought against the search giant. According to the ECJ, Google did not violate trademark law by allowing advertisers to bid on keywords trademarked by other companies.
Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies. The Department of Health revealed this week that it spent about £2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year.
To be exact: the department spent £2,720,457.11 between February 1 of last year and January 31 of this one, according to official records. And a whopping 21,939 keywords (including ones like "health information" and "stop smoking") were covered by its campaign.
Update: Google is reminding users of the AdWords API that on April 22, most of the services related to v13 will be turned off.
Google is telling users to switch to v200909 as soon as possible to avoid any complications.
Original Article: Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:
Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don’t seem to have anything to do with your conversation whatsoever.
Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains.