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AdWords Gets Airport Targeting, Updates To Location Extensions AdWords Gets Airport Targeting, Updates To Location Extensions

Google announced some improvements to location targeting and location extensions in AdWords. For location targeting, advertisers can now target specific airports – over 350 of them. “With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your …

Google Changes AdWords Impression Share Reporting Google Changes AdWords Impression Share Reporting
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Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive) in AdWords. Google is adding new columns …

Google And Rosetta Stone Settle Trademark Dispute After 3 Years In Court Google And Rosetta Stone Settle Trademark Dispute After 3 Years In Court

Google and Rosetta Stone have been battling in court for several years. Both companies have had favorable rulings at one time or another. Rosetta Stone claimed that Google infringed upon its trademarks, but on Wednesday announced a settlement. Rosetta Stone …

Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC] Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC]

According to a new analysis by WordStream, Google’s flagship product is pulling in over $100 million in search advertising dollars every day. In addition, Google search ads had 5.5 billion impressions per day while the average CPC on Google Search …

Googler Offers Search Marketing Tips for Small, Local Businesses Googler Offers Search Marketing Tips for Small, Local Businesses
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When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can …

AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November
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Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on …

Google Adds iOS App Download Tracking To AdWords Google Adds iOS App Download Tracking To AdWords

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete …

The Google AdWords Credit Card Expands The Google AdWords Credit Card Expands
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Last year, Google launched a pilot for AdWords Business Credit in the United States, giving small businesses an AdWords branded credit card. Now, Google is expanding the pilot into the UK, and says it will also send more invitations out …

Google Adds Google Analytics Data To AdWords Google Adds Google Analytics Data To AdWords
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You’ve long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right within AdWords. This includes bounce rate, pages per visit, and …

Google Launches Shared Budgets In AdWords Google Launches Shared Budgets In AdWords
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Google announced a new Shared Budgets feature for AdWords today, which lets advertisers establish a single daily budget shared by multiple campaigns, within one account. According to Google, the feature makes it easier to match AdWords spending with how businesses …

Google Makes Changes To AdWords Policies Google Makes Changes To AdWords Policies
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Google announced today that it has updated its AdWords policies on software principles, arbitrage, advertiser claims and relevance, clarity and accuracy. The changes will go into effect on October 15. Google has added specific examples of the kinds of advertiser …

Enhanced Sitelinks For AdWords Roll Out All Over The World Enhanced Sitelinks For AdWords Roll Out All Over The World
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Google is rolling out Enhanced Sitelinks in AdWords to all countries where AdWords is available. The product was first announced in February, and Google suggests that early indications are that they can make AdWords ads quite a bit better for …

Google’s Matt Cutts On Why Ads Can Be More Helpful Than Organic Results Google’s Matt Cutts On Why Ads Can Be More Helpful Than Organic Results
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Some people think Google’s search results pages are getting too cluttered. There’s no question that Google has been adding more elements to them over the years. In fact, just today, Google announced that it is expanding the “Knowledge Graph Carousel,” …

Google AdWords Scripts Launch Worldwide Google AdWords Scripts Launch Worldwide
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Google announced that AdWords scripts are now to all advertisers around the world. Google has also added the ability to run more complex scripts, use real-time data to manage campaigns and automate scripts with scheduling. Google first announced AdWords scripts …

Google Changes How AdWords Rating Extensions Work Google Changes How AdWords Rating Extensions Work
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Google has made a change to how the rating extensions for AdWords ads work. Google says the change will keep them fresher and more relevant. “Previously, we would show seller rating extensions only for advertisers that have at least 30 …

Google Launches New Local AdWords Targeting Options In 11 Countries Google Launches New Local AdWords Targeting Options In 11 Countries
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Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns …

Google Gives Advertisers Skippable TrueView Format On Mobile Google Gives Advertisers Skippable TrueView Format On Mobile
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Google announced today that it is now offering advertisers its TrueView in-stream video ad format for mobile devices. TrueView ads are cost-per-view. Advertisers only pay when viewers actively select their videos or choose to continue watching them, once they’re first …

Google Looks To Make More Money Off Of Political Campaigns Google Looks To Make More Money Off Of Political Campaigns

Google may be able to make more money off of political campaigns by making its ad targeting options better. The company announced today that it is enabling political campaigns to to target ads by Congressional district. The targeting feature will …

Google Launches Remarketing With Google Analytics Google Launches Remarketing With Google Analytics
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Google has announced that it’s rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Before, users had to tag their sites twice …

Now, Google’s Search As You Type Is A Standalone Product Now, Google’s Search As You Type Is A Standalone Product

Google announced that it is now offering the Search As You Type feature from Google Commerce Search as a standalone product. AdWords advertisers now have access to a free pilot. The feature uses Google’s search suggestions and instant product results …

Google Tells You All About How To Use Search Funnels Google Tells You All About How To Use Search Funnels

Google recently hosted a 50-minute webinar on AdWords Search Funnels. Google has shared the video in its entirety, so if this is an area you want to learn more about, dig in: Google doesn’t stop there, however. Simon Rosen, Global …