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Google Launches New Survey Ads, TrueView For AdMob, Online Games Google Launches New Survey Ads, TrueView For AdMob, Online Games
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Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too …

The Latest In Google’s Plot Against Groupon The Latest In Google’s Plot Against Groupon

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us: Kim calls it “Google’s plan to kill Groupon,” and says …

Google Adds Search Funnel Columns In AdWords Tabs Google Adds Search Funnel Columns In AdWords Tabs
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Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs. “Search Funnels show you how users search for products before converting, allowing you to make …

Google Adds Enhanced Campaigns Support To DoubleClick Search Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

What Google’s Enhanced Campaigns Mean For Small Businesses What Google’s Enhanced Campaigns Mean For Small Businesses
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It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed a contextual ad agreement with Google, which will see Google display ads appear on …

AdWords Evolves For Enhanced Multi-Device Campaigns AdWords Evolves For Enhanced Multi-Device Campaigns

Google just announced the launch of enhanced campaigns for AdWords, which it says will help advertisers better manage their campaigns in a multi-device world. One key feature is bid adjustments to help advertisers manage bids across devices, locations, time of …

Google Wins Six-Year Legal Battle Over Ads In Australia Google Wins Six-Year Legal Battle Over Ads In Australia

Google has won a legal battle against the Australian Competition and Consumer Commission (ACCC) after six years in court. The ACCC had alleged that Google enaged in “misleading and deceptive” practices, when displaying ads for a company called CarSales for …

Harvard Professor Says Google’s Ads Are Racially Discriminating Harvard Professor Says Google’s Ads Are Racially Discriminating

Harvard professor Latanya Sweeney has put together a report saying that Google is racially discriminating with some of its ads. Google, of course, says this is not the case. Still, it’s an interesting, if incomplete study. Here’s the abstract: A …

Google Adds New Measurement Features To AdWords For Video Google Adds New Measurement Features To AdWords For Video

Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media. One of the features is Reach & Frequency reporting. AdWords For Video will …

Google Makes AdWords API Usage Free Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard. …

Old AdWords Impression Share Columns Almost Officially Gone Old AdWords Impression Share Columns Almost Officially Gone
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Google announced back in November that it was rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive). The …

Google Talks Ad Rank In This Google+ Hangout Google Talks Ad Rank In This Google+ Hangout
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Google has posted a recent Google+ Hangout to its Business YouTube channel, where a few members from the AdWords team talk about how ad positioning is determined, and how advertisers can optimize their bids and quality scores. It goes into …

AdWords Now Lets You Convert Flash Ads To HTML5 AdWords Now Lets You Convert Flash Ads To HTML5

Google recently launched a new feature in AdWords that lets advertisers convert Flash ads to HTML5, potentially saving time and money. “In this increasingly multi-screen world, it’s important for marketers to easily run ads that reach people on different devices,” …

Google Expands Its Click-To-Call Ad Feature Google Expands Its Click-To-Call Ad Feature

Google has been working on expanding its click-to-call ad feature in a few different ways. Today in a blog post, Google provided an update about what it’s been doing. The company recently introduced a click-to-call button for ads using Call …

Google Expands AdWords Business Credit Again Google Expands AdWords Business Credit Again

Last month, Google announced the expansion of AdWords Business Credit, a credit card for AdWords. Today, the company announced that it is making it available to more businesses in the U.S. “While a variety of different businesses benefited from the …

AdWords Gets Airport Targeting, Updates To Location Extensions AdWords Gets Airport Targeting, Updates To Location Extensions

Google announced some improvements to location targeting and location extensions in AdWords. For location targeting, advertisers can now target specific airports – over 350 of them. “With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your …

Google Changes AdWords Impression Share Reporting Google Changes AdWords Impression Share Reporting
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Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive) in AdWords. Google is adding new columns …

Google And Rosetta Stone Settle Trademark Dispute After 3 Years In Court Google And Rosetta Stone Settle Trademark Dispute After 3 Years In Court

Google and Rosetta Stone have been battling in court for several years. Both companies have had favorable rulings at one time or another. Rosetta Stone claimed that Google infringed upon its trademarks, but on Wednesday announced a settlement. Rosetta Stone …

Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC] Google Ads Earning Over $100 Million Per Day [INFOGRAPHIC]

According to a new analysis by WordStream, Google’s flagship product is pulling in over $100 million in search advertising dollars every day. In addition, Google search ads had 5.5 billion impressions per day while the average CPC on Google Search …

Googler Offers Search Marketing Tips for Small, Local Businesses Googler Offers Search Marketing Tips for Small, Local Businesses
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When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can …

AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November AdWords Conversion Optimizer and Enhanced CPC Changes To Roll Out In November
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Google will be rolling out some changes to AdWords Conversion Optimizer and Enhanced CPC next month. These include new ad rotation defaults, a “rotate evenly” change, and eligibility for campaigns to switch to “Optimize For Conversions”. In a post on …