Quantcast

AdWords Articles

Learn More About Enhanced Campaigns On The Google Display Network Learn More About Enhanced Campaigns On The Google Display Network

Google recently launched Enhanced Campaigns in AdWords, a controversial move in the advertising world. Controversial as they may be, they’re not going away, and Google is encouraging advertisers to upgrade. Either way, upgrades will start happening automatically on July 22. …

AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments AdWords Enhanced Campaigns Get Ad Group Mobile Bid Adjustments

Soon, AdWords advertisers will be able to set a mobile bid adjustment at the ad group level in enhanced campaigns. This functionality will become available sometime in the middle of next month. “We think this may be useful if you’ve …

Google Cracks Down On Short-Term Loan Ads Google Cracks Down On Short-Term Loan Ads
· 5

Google has reportedly cracked down on payday loan services using AdWords, which are in violation of its policies and government regulations. TheDrum.com reports (via Search Engine Land) that Google has pulled all Moneysupermarket ads as part of the crackdown, which …

Who Has It Right On Enhanced Campaigns: Google Or Bing? Who Has It Right On Enhanced Campaigns: Google Or Bing?
· 11

In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent …

Google’s New ValueTrack Parameters Go Live Google’s New ValueTrack Parameters Go Live
· 1

Last month, Google announced new ValueTrack parameters for Enhanced Campaigns for advertisers using keyword level URLs. Today, the company announced that they’re now live and ready to be applied to campaigns. “These features will help you achieve your conversion and …

Google Updates AdWords Trademark Policy Google Updates AdWords Trademark Policy

Google announced some updates to its AdWords trademark policy. Beginning on April 23, AdWords keywords that were restricted as a result of a trademark investigation will no longer be restricted in China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South …

Watch Google’s Latest Enhanced Campaigns Webinar Watch Google’s Latest Enhanced Campaigns Webinar

Google has uploaded a new webinar about Enhanced Campaigns to YouTube. Advertisers with a half hour to spare would probably do well to check it out. This one specifically deals with Google Shopping and Enhanced Campaigns. Earlier this week, Google …

Google Enhanced Campaigns Get New ValueTrack Parameters Google Enhanced Campaigns Get New ValueTrack Parameters

Google announced today that it will be launching new ValueTrack features for advertisers using keyword level URLs, in the coming weeks. The company says these will help advertisers achieve specific conversion and ROI goals, and help ease the transition to …

Google Launches New Mobile App Download Ad Format Google Launches New Mobile App Download Ad Format
· 1

Google has a new mobile app download ad format aimed at making it easier for people to download advertisers’ apps. It works with iTunes or the Google Play Store. The format is only available for those who have upgraded to …

Google Changes AdWords Terms in Some Countries Google Changes AdWords Terms in Some Countries

Google announced some updates to its AdWords Terms & Conditions in North America, the Caribbean, and Latin America (except Mexico, Argentina and Brazil). You can see the full country list here. The main change Googee points out is that the …

Google Launches New Survey Ads, TrueView For AdMob, Online Games Google Launches New Survey Ads, TrueView For AdMob, Online Games
· 2

Google announced two new ad offerings today: surveys and TrueView in AdMob and games. The announcements came as part of a speech from Google SVP, Advertising, Susan Wojcicki, at an IAB conference. Of the surveys, she says: It’s still too …

The Latest In Google’s Plot Against Groupon The Latest In Google’s Plot Against Groupon

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us: Kim calls it “Google’s plan to kill Groupon,” and says …

Google Adds Search Funnel Columns In AdWords Tabs Google Adds Search Funnel Columns In AdWords Tabs
· 1

Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs. “Search Funnels show you how users search for products before converting, allowing you to make …

Google Adds Enhanced Campaigns Support To DoubleClick Search Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

What Google’s Enhanced Campaigns Mean For Small Businesses What Google’s Enhanced Campaigns Mean For Small Businesses
· 9

It’s been a huge week of news in the online maketing industry, particularly when it comes to Google. For one, Yahoo announced that it has signed a contextual ad agreement with Google, which will see Google display ads appear on …

AdWords Evolves For Enhanced Multi-Device Campaigns AdWords Evolves For Enhanced Multi-Device Campaigns

Google just announced the launch of enhanced campaigns for AdWords, which it says will help advertisers better manage their campaigns in a multi-device world. One key feature is bid adjustments to help advertisers manage bids across devices, locations, time of …

Google Wins Six-Year Legal Battle Over Ads In Australia Google Wins Six-Year Legal Battle Over Ads In Australia

Google has won a legal battle against the Australian Competition and Consumer Commission (ACCC) after six years in court. The ACCC had alleged that Google enaged in “misleading and deceptive” practices, when displaying ads for a company called CarSales for …

Harvard Professor Says Google’s Ads Are Racially Discriminating Harvard Professor Says Google’s Ads Are Racially Discriminating

Harvard professor Latanya Sweeney has put together a report saying that Google is racially discriminating with some of its ads. Google, of course, says this is not the case. Still, it’s an interesting, if incomplete study. Here’s the abstract: A …

Google Adds New Measurement Features To AdWords For Video Google Adds New Measurement Features To AdWords For Video

Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media. One of the features is Reach & Frequency reporting. AdWords For Video will …

Google Makes AdWords API Usage Free Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard. …

Old AdWords Impression Share Columns Almost Officially Gone Old AdWords Impression Share Columns Almost Officially Gone
· 1

Google announced back in November that it was rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive). The …