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Google Changes How AdWords Rating Extensions Work Google Changes How AdWords Rating Extensions Work
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Google has made a change to how the rating extensions for AdWords ads work. Google says the change will keep them fresher and more relevant. “Previously, we would show seller rating extensions only for advertisers that have at least 30 …

Google Launches New Local AdWords Targeting Options In 11 Countries Google Launches New Local AdWords Targeting Options In 11 Countries
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Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns …

Google Gives Advertisers Skippable TrueView Format On Mobile Google Gives Advertisers Skippable TrueView Format On Mobile
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Google announced today that it is now offering advertisers its TrueView in-stream video ad format for mobile devices. TrueView ads are cost-per-view. Advertisers only pay when viewers actively select their videos or choose to continue watching them, once they’re first …

Google Looks To Make More Money Off Of Political Campaigns Google Looks To Make More Money Off Of Political Campaigns

Google may be able to make more money off of political campaigns by making its ad targeting options better. The company announced today that it is enabling political campaigns to to target ads by Congressional district. The targeting feature will …

Google Launches Remarketing With Google Analytics Google Launches Remarketing With Google Analytics
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Google has announced that it’s rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Before, users had to tag their sites twice …

Now, Google’s Search As You Type Is A Standalone Product Now, Google’s Search As You Type Is A Standalone Product

Google announced that it is now offering the Search As You Type feature from Google Commerce Search as a standalone product. AdWords advertisers now have access to a free pilot. The feature uses Google’s search suggestions and instant product results …

Google Tells You All About How To Use Search Funnels Google Tells You All About How To Use Search Funnels

Google recently hosted a 50-minute webinar on AdWords Search Funnels. Google has shared the video in its entirety, so if this is an area you want to learn more about, dig in: Google doesn’t stop there, however. Simon Rosen, Global …

New “Simpler, More Beautiful” AdWords Rolls Out Globally New “Simpler, More Beautiful” AdWords Rolls Out Globally

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new …

Google Gives Important Landing Page Tips Google Gives Important Landing Page Tips

Google is sharing a video about creating effective landing pages for your AdWords ads, though the tips provided could really be applied to other ads. The video is actually from last summer, but it’s still relevant today. Clearly Google still …

Google Integrates AdMob With AdWords, Previews New Interface Google Integrates AdMob With AdWords, Previews New Interface

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be …

SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets] SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding …

Google Trusted Stores Program Should Get Boost From KikScore Acquisition Google Trusted Stores Program Should Get Boost From KikScore Acquisition

Google debuted Trusted Stores last fall, and now the company has acquired the assets and patents of Kikscore to make the program better. Kikscore offers its own online trust score system, which is about to be discontinued, in favor of …

Google Offers An Opt-Out Of Its New Ad Rotation Changes Google Offers An Opt-Out Of Its New Ad Rotation Changes
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We reported last month that Google was making some changes to ad rotation in AdWords. The change essentially made it so that ads wouldn’t rotate indefinitely, but that it would pick out the best performing ads after a 30 day …

Google Adds Opt-Out To AdWords Rotation Change, Expands Rotation Window Google Adds Opt-Out To AdWords Rotation Change, Expands Rotation Window
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In May, Google made some changes to how ad rotation works in AdWords, changing it to a 30-day period, at which point AdWords would optimize to show higher performing creatives. After some users expressed concerns, Google announced today that it …

Google AdWords Launches Tools for Smarter Marketing Google AdWords Launches Tools for Smarter Marketing

Once again Google is adding some features to their AdWords site to help users get more milage from their campaigns. This time they’re offering an Auction insights report that will allow you to compare what others are doing and extract …

Google Ads API Getting Java Client Library Rewrite Google Ads API Getting Java Client Library Rewrite

Java is really popular or so says Google. The Java Client library for Ads API is still used by a lot of developers despite the fact that it’s really old. Google tried to fix what was already there, but old …

Google AdWords, AdSense Ads Get Some Changes Google AdWords, AdSense Ads Get Some Changes
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Google is now showing text that says “Ads related to” (and then whatever the search query was) when it displays AdWords ads at the top of search results pages. For example, here, you see “Ads related to shoes”: This was …

AdWords Campaign Bid Simulator Launched AdWords Campaign Bid Simulator Launched
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Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with …

Google AdWords Investigated in India Google AdWords Investigated in India

Google, along with Facebook, has for a while now been set to stand trial in New Delhi over failing to censor objectionable religious material from their social networking sites – only to find that justice in India moves very slowly. …

Google AdWords and the Advertising Display Network Google AdWords and the Advertising Display Network

Last week Google hosted a Hangout where they answered user’s questions about how to use their Display Network and what qualifies to be on it. During the Hangout Top Contributors from the AdWords community, and several of Google’s staff shared …

Google AdWords Now Available on Your Mobile Google AdWords Now Available on Your Mobile

Great news if you’re a fan of AdWords. Google is now giving you full access to the AdWords community right through your mobile device. That’s right, it’s optimized for mobile now. So if you have any spur of the moment …