All Posts Tagged Tag: ‘AdWords’

AdWords Gets New Call Conversion Features

Last fall, Google launched calls as conversions for AdWords in the US, UK, and Germany. They recently expanded this functionality to Spain and Australia. The company says it will expand it to additional countries in the coming year. “In a constantly connected world, people rely on their mobile devices to engage with businesses on the go, at any time and …

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India Launches Another Google Antitrust Investigation

The Competition Commission of India has reportedly launched a new antitrust investigation into Google’s business practices following a complaint that Google allegedly blocked a business’ ads because it competed with one of Google’s own Helpouts business. Google launched Helpouts last year as a new way for people to make money online, helping people learn how to do things using live …

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Google Has A New ‘Guide To Keywords’

Google has released a new “guide to keywords” for AdWords advertisers. It includes best practices for keyword targeting in search campaigns. “As people search for things on Google, advertisers target those searches, or queries, using keywords,” says Matt Lawson, Director of Performance Ads Marketing at Google. “The relationship between queries and keywords is at the heart of search advertising with …

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How To Use The Keyword Planner, According To Google

Google has released a new video about how to use the Keyword Planner. If this isn’t something you’ve messed around with much yet, give it a watch. Google killed the old AdWords Keyword Tool last summer in favor of the Keyword Planner. More on that here. Google has been releasing a lot of short little AdWords tips videos lately. Here’s …

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Google Answers AdWords Questions In New Video

Google has released a new “Ask AdWords” video discussing Webmaster Tools, “Site Not Working,” remarketing and conversion tracking. A couple guys from Google’s AdWords team respond to real questions from people asked via social media. Of course you can always ask your own question using the #askadwords hashtag. In actual AdWords news, Google held an event today, and announced some …

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Google Unveils New Ad Features And Tools

Google held an AdWords announcement event today to reveal a number of new things for Google search ads, the Display Network, YouTube and AdMob. Here’s the full keynote: A new AdMob feature will enable advertisers to target people based on the apps they use, as well has how often they use them, and their in-app purchases. Advertisers making use of …

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Google Reportedly Testing ‘In-Store Attribution Transaction Reporting’

Google is testing a pilot program to help retailers better figure out if their online ads are driving in-store sales, reports The Wall Street Journal, which says the company currently has six advertisers on board, and is using data from Acxiom, DataLogix, LiveRamp, and Epsilon. The program is reportedly an AdWords feature called In-Store Attribution Transaction Reporting. The data companies …

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Is Google’s Paid Search Query Removal Worth Panicking About?

Google announced that it is extending its secure search efforts to paid search, and that it will remove queries from referers on ad clicks originating from SSL searches on Google.com. In other words, the reason you’ve been seeing keywords “not provided” in Google Analytics now applies to Google ads. What do you think of Google’s decision to extend this to …

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Google Analytics Gets Bulk AdWords Account Linking

Google announced that it will start letting you link multiple AdWords accounts to Google Analytics all at once in a new effort to make the account linking process more streamlined. As a result, Google says, you’ll have more tightly controlled linking access for each Google Analytics property. Users will be able to enable bulk AdWords account linking. “Many Google Analytics …

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Google Gives ‘Quick Tip’ On AdWords Search Terms Report

Google has been putting out little AdWords “Quick Tip” videos for people just getting started using the ad platform. If you’re still learning the ins and outs of AdWords, I’d suggest giving them a watch. They’re generally around two minutes long, and are broken out into very specific feature topics. This one is on the Search Terms report. A guy …

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What To Look For When You See Discrepancies In AdWords And Analytics

Google recorded a recent “Hangout on Air” with a couple of its Dublin AdWords team members. They take about ten minutes to talk about the issue of discrepancies in AdWords and Analytics accounts. Sinead and Kathleen explain what to look for, and what to do when you have such an issue. There’s a Q&A at the end, which leads to …

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How To Add, Edit Or Remove A Form Of Payment In AdWords (New Google Video Walks You Through The Process)

Google has been putting out helpful little AdWords “quick tip” videos lately, and has just released one showing how to add, edit or remove a form of payment. It also shows you how to change primary and backup forms of payment. No, it’s not rocket science, but for new users it’s always nice to see how to do these types …

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