Google announced the launch of upgraded location extensions, which it says is a better way to display your business location in all ads. They’re linked to your Google My Business and AdWords accounts.
The idea is that your ads will make it easier for consumers to actually find info about your business.
“Consumers increasingly look online for information such as driving directions, store hours, and products and services available at local businesses,” says Google product manager Aileen Tang. “Research shows that 50% of consumers visit a store within one day of searching for local information on their smartphones. As people are likely to visit a store based on what they see in online search, it’s important to capture every opportunity to showcase your locations. Newly upgraded location extensions allow you to feature your store locations in all campaigns so that every ad can deliver the most relevant local information at the moments that matter.”
As the company notes, a lot of businesses already use location extensions at the campaign level in ads on Search and Maps. The new functionality simply makes it easier to automatically display the relevant information across all campaigns.
The business locations you link to in your AdWords account can also be used for location targeting and bid adjustments.
“This change is part of our broader effort to help you better reach customers as more people search for locally relevant content while on the go,” says Tang.
Google says it will be further improving account location extensions over the next few months.
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